Senior Manager, Marketing & PR
National Water Company
Total years of experience :19 years, 7 Months
Accomplishments:
→ Played key role in enhancing NWC presence in Social Media through development of various campaigns.
→ Set up Sustainability Reports and Committee.
→ Recipient of B class certification from Global Reporting Initiative GRI.
→ Winner of King Khalid Award for placing the organization as the 6th sustainable company in KSA and 1st Company in Commitment to Quality category.
→ Coordinated with Unilever in implementation of Water Conservation Campaign aimed at reducing consumption of water by 20% in 2015.
→ Spearheaded NWC International Marketing Activities; participated in Global Water Summit in Rome.
→ Bagged the Distinguished Water Company Award in 2012 & 2014
→ Acknowledged for improvement of 10 positions to become 6th on the Saudi Arabian Competitiveness Index SARCI.
→ Successfully raised SAR 8 million from sponsors for water conservation campaigns
→ Rated as the 2nd best public water company in the world by GWI.
→ Lead in awarding Water Enhancement Project as Project of the year in 2014 by a number of international organizations.
→ Restructured the team into three teams: Media Center, Media Relations, and Content Development.
→ Outsourced some of the PR services to improve quality and promptness.
→ Decentralized some of the PR tasks to the Central Business Unites.
Accountabilities:
→ Provide leadership to a team of 20 employees (12 males & 8 females) across branding, marketing communication, sponsorship, CSR & Research, Media Center, Media Relations, and Content Development.
→ Draft assessment for the marketing department including development of marketing policy & procedures.
→ Develop CSR campaign for Water Conservation sponsored by Unilever.
→ Prepare marketing & business plans, OGSM and budget.
→ Assigned as a senior manager for the PR department in July 2014 in addition to Marketing
Accomplishments:
- Managed mobily sponsorship of Global Competitiveness Forum (GCF 2009 & 2010).
- Increased exposure from summer festivals by 35% while reducing the sponsorship cost & activation cost by 17%
- Played key role in sponsoring 9 charity associations as part of mobily philanthropy strategy.
- Coordinated with CSR Consulting Agency in development of mobily CSR strategy.
- Promoted to the position of Sponsorship & CSR Manager for efficient restructuring of mobily events, Sponsorship & CSR department.
- Raised SAR 6+ millions to charity organizations through successful auction of vanity numbers.
Accountabilities:
- Developed sponsorship strategy for the organization and managed data update campaign.
- Focused on implementation of brand awareness campaigns including internal communication, product & technology presentations.
- Organized business events to support corporate marketing & sales and developed PR strategy.
- Prepared mobily sponsorship evaluation form to analyze daily sponsorship proposals including new sponsorship cross functional processes aimed at accomplishment of various objectives.
- Implemented brand awareness strategies and developed vanity numbers auction concept.
- Managed activities related to GITEX Event Participation in 2009 & 2010 and ITU World 2009 Exhibition in Geneva.
Senior Brand Manager for Laban, Cream, and Labneh.
- Developed Marketing promotions that increased consumption of Cream by 13%
- Analyzed Nadec positioning and recipe test via marketing qualitative researches.
- Relabeling study for Laban marketing campaign 2009.
- Made sales forecast, marketing plan, and budget for the three products in 2009.
Worked in Al Safi Brand, which is the main brand of Al Safi-Danone representing 60% of company sales; this was a challenging experience that gave me the chance to develop some skills that I wouldn’t have the chance to learn elsewhere. Due to the nature of the products and competition, the ability to find creative problem solutions in short time with high quality were key factors for success. Although Al Safi Danone work environment relies heavily on teamwork, I developed the ability to work under minimal supervision during the last year.
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Assistant Brand Manager for Base Business (Al Safi) 1st year
• Participated in the development of 2 TVC, 2 events, outdoor and PR campaigns for Al Safi social program.
• Executed a short time sales strategy of national consumer promotion for yogurt.
• Executed a sampling campaign in 3 cities for the new recipe of Al Safi Laban.
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Acting Brand Manager for Base Business (Al Safi) 2nd year
• Developed new brand positioning to gain more differentiation away from Activia and other competitors.
• Fully executed the lunch of a new product “Fruity”: executing internal launch plan and marketing plan.
• Independent development for Al Safi TVC .
• Managing 2 national consumer promotions.
• Managing 2 sampling & a tasting campaign in 4 cities.
• Prepared & Presented 2006 marketing plan to the board of directors.
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Responsibilities and Accomplishments in Al Safi-Danone (2005):
• Worked with my team to developed Marketing plans to maintain the brand leadership in the Saudi market & increase the Market shares by 3% in the Arabic gulf countries.
• Increased total sales in KSA by 1.0% and market share by 2% in 2005 while the sales trend for all Al Safi brand competitors decreasing by 0.5%.
Fresh graduate training program that prepare employees for managerial positions in the Bank. Took a rotation program across the Islamic retail division.
Marketing trainee “Co-op training program”
- America’s 6th best graduate school in the west - Split concentration between Management & Finance - GPA 3.2
- Courses in Finance, Marketing, HR, Accounting, Negotiation, and Business law - 12 weeks program. - Developed complete feasibility study and execution plan for a new business.
Outstanding Student award for winter quarter 06
- Good Standing. - CIM "Collage of industrial management" club memeber. - CCSE "Collage of computer science & engineering" club member
