Sayed Hamshad

ACHIEVEMENTS:
• Launched the corporate websites of Kerzner's three major hospitality brands:
o Atlantis Resorts
o One&Only Resorts
o Mazagan Beach Resort
• Consistently achieved up to 40% of the hotel's annual revenue through direct brand website bookings
• Generated an organic revenue of USD 4 million per annum using Google My Business listings

TASKS:
• Lead the implementation of new business strategies and new partner relationships to increase the reach of the Brand online
• Measure Website and campaign performance using a range of measurement tools including but not limited to Google Analytics, Quantdeck, CrazyEgg, Heatmap analysis
• Compile and analyse search data and SEO metrics to make decisions regarding business strategy
• Perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
• Execute product strategy based on strategic objectives, customer needs and Brand guidelines
• Design, test and manage customer facing digital products to execute the vision of taking customer interaction to a new level, across multiple platforms
• Conduct customer research and determine the user’s story, conduct A/B tests and deep dives into customer behavior/interaction (with data) to uncover opportunities and drive business success
• Manage Web Content marketing for the Kerzner resort portfolio online using Sitecore, ensuring all information is correct and always up to date.
Enhanced booking engine for integration of rooms, marine & waterpark, dining, spa and activities reservation system and sells these experiences as one itinerary to guests
• Enhance and build growth on corporate websites and collaborate with resort Marketing teams on website content, design, user experience (UX) and conversion optimization with the aim of generating revenue from the websites.

Plan, execute, and follow up the online strategy, giving recommendations to the Sales & Revenue team when needed
• Recommend and initiate marketing campaigns in the digital space including website, social media, email, mobile apps, push notifications & SMS, and more.
• Recommend pricing strategies to be developed by Revenue Management and Sales, across various online channels
• Be the primary contact for all online partner channels including OTA Market Managers, online Distributors, review sites, travel agencies, ad agencies etc
• Monitor rate and inventory parity of corporate website and contracted OTAs in coordination with Revenue Managers.
• Responsible for control and implementation of the total e-commerce budget, optimizing across various online revenue channels and marketing opportunities
• Ensure all campaigns are localized to the relevant audience, delivered on time, in budget and support revenue and business goals
• Report hotels Online performance and Business Intelligence to the management
• Find and evaluate new Online opportunities, new OTAs, new business models, and new developments on the current partners
• Be the Content Supervisor for all online platforms
• Responsible for Online reputation and Social Media management
• Develop Customer Strategy plans and recommend new digital marketing opportunities and technologies

• Direct programs to drive revenue via the Web channel.
• Manage content for Social Media channels including blogs,
Twitter, Facebook, and YouTube
• Identifying emerging channels and working towards an overall digital marketing strategy and brand guidelines.
• Oversee all online and offline content copy for websites, brochures and ads
• Oversee PPC campaigns for the hotel, creating ads and revising action plan to ensure optimum performance

• Design and develop content for the corporate website and its microsites as well as its e-commerce store
• Manage the entire Website on a daily basis and update relevant sections based on the outcomes of sporting events as they occur throughout the world.
• Use online marketing tools (Adwords, Search Marketing) to generate business/traffic through website. Work with Internet partners and third-party vendors to create effective Internet marketing campaigns.
• Create a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, membership and traffic and implement and manage social media programs.
• Manage and control content on all social media platforms including Facebook, Twitter, Instagram, Google+, YouTube, LinkedIn) and more.

• Branding - Handled various accounts of Yahoo! clients right from the initiation, execution to the delivery stage.
• Online Marketing - Promoted and advertised client products and services via search results that appear on major portals across the web such as Yahoo!, MSN, Overture, etc.
• Awarded best performance for creative and quality services and for persistent performance and Excellence in Quality by Yahoo!
• Achieved 98.13% quality for the project with Six Sigma Certification.