Marketing Manager
Eurostar Group
Total des années d'expérience :4 years, 10 Mois
Manage corporate marketing and communications function, oversee an AED 15M budget & lead a cross-functional 5 member team for reputed conglomerate specializing in diverse businesses spanning Digital Satellite Receiving Systems, FMCG, Consumer Electronics & Home Appliances, LED lighting systems, Distribution & Logistics, Properties & Facilities Management, Multimedia & Corporate Sales. Direct brand management, regional activation campaigns, region specific Print & Radio, PR, media relations, corporate positioning, product launches, advertising, sales collateral and trade-show marketing.
Develop and execute overall brand & marketing communication strategy. Ensure complete 360° activation through various Above the Line (OOH/Print/Radio), Social media campaigns, CSR programs, Direct marketing and Below the Line initiatives across the entire UAE, Bahrain & Qatar Region to support & trigger sales & to achieve brand objectives. Increase brand saliency & brand preference, develop marketing communications campaign with local market in view & ensuring that brand remains the preferred shopping destination for consumer electronics.
MBA in Marketing and Finance