Head of Research, Pricing, & Business Analysis
Afghan Wireless Communication Company
مجموع سنوات الخبرة :18 years, 9 أشهر
- Provide inputs into tariffs by studying time bands’ utilization, capacity utilization data for different customer profiles.
- Implement Balanced Scorecard and reflect the performance of the division
- Develop mid-term strategic plans for functional portfolios e.g. Mobile Contents, Handset and Devices, Business Segment etc.
- Manage and lead key strategic projects launched on a need basis to tackle dynamic market challenges such as the entry of new market operators.
- Prepare regular reporting on market performance indicators of AWCC as well as the industry for top management
- Develop and evolve the Consumer Segmentation model of AWCC & educate relevant functions on the model; measure segmentation effectiveness.
- Define the Research Roadmap of all primary and secondary survey and drive its implementation and to enable the users and decision-makers to take informed decisions by making relevant customer information and insights readily available to users
- Price elasticity research and forecasting
- Participate in various cross-functional projects and business case analysis e.g. additional spectrum allocation, WiMAX, 3G etc.
- Demand estimation of innovative products
- Marketing effectiveness and analytic
- Subscriber segmentation
- Lead optimizing prices and product profitability
- Competitor and competitive system analysis
- Develop strategic approaches to be profitable in low income segment
- Investigative reports on product/segment trend, impact of market offerings, identification of potential window for future market.
- Understand customer & market behavior through customer satisfaction and brand performance and provide recommendation and action plans.
- Develop 3 year’s strategic direction for the commercial division and communicate accordingly to higher management.
- Regular customer analysis and follow up reports (ToM, Likeability, Awareness, Satisfaction, Network quality) with recommendation
- Analyze the revenue streams, minutes and calling patterns, customer segments and usage trends.
- Provide inputs into tariffs by analyzing time bands’ utilization, capacity utilization data for different customer profiles.
- Assess impacts of interventions in retention and of usage up selling initiatives.
- Steer the building of a relevant decentralized dashboard of MIS for each member of the Marketing Team and for other key members of the Marketing/Technical/Sales/Customer Care Department.
- Finalize the product and services pricing
- Develop impact and preliminary analysis, and participate actively in their implementation
- Participate in development projects in the area of business and systems use
- Track business needs during development phases
- Observe the standards and procedures established and continuous evaluation.
- Develop testing strategies and verification scenarios
- Propose new or improved processes
- Define business processes
- Validate new processes with the business process owners
- Analyze, organize and supervise the segment wise ARPU based on monthly usage
- Analyze change and update requests
- Identify integration points of external systems
- Identify the strategic orientations and project scope
- Identify the needs of stakeholders and the impact on the company
- Analyze user requirements
- Identify and translate business constraints, in collaboration with the technical team
- Worked as a project member of all upcoming products, services & campaigns
- Attend/arrange cross functional meeting \[offer/campaign/project launching\], process preparation & documentation
- Requirement analysis & follow-up
- Pre-notification to heads & Resource Management regarding upcoming offer/campaign
- Proper circulation of information through all required means
- Review, simplify, map & document CS Processes (as-is /to be)
- Implement processes as a live document, nitty-gritty guidance and support for best dialogue practice & superior customer experience.
- Monitor, optimize, streamline & drive Process Improvement
- Reports regarding top complain/query (based on CIMS), CSPT & ERS to CS Management & Networks division
- Analyze and generate report on Service & System Interruption
- Root cause analysis of subscribers’ Temporarily Blocked status in MINSAT
- Daily Electronic Recharge System (ERS) gap analysis
- Identification of HLR parameter discrepancy after SIM change
- Conduct on demand analysis on five focus area (Customer perception, Revenue assurance, Fraud management, Business intelligence & Market intelligence)
- Establish focus wise analysis on regions, brands, and functions
- Dedicated analysis focus on data service (traffic, volume, growth, benchmark)
- Pre-launch risk assessment and Post evaluation of commercial campaigns
- Conduct analysis on unusual/ suspected activities
- Analyze survey findings, conducted to collect end user perception
- Technology Research