SEO Executive
McCollins Media
Total years of experience :12 years, 3 Months
• Utilizing range of techniques Paid Search, Banner Ads, SEO & SEM
• Run Paid campaigns and Manage campaign expenses, staying on budget, estimating monthly costs
• Measure and report performance of all digital marketing campaigns and achieve goals (ROI and KPI)
• Developing and implementing effective SEO strategies for various in-house and client portals with the goal of improving their overall visibility on the internet and in turn increasing revenue.
• Conducting Keyword Research on target markets' searching habits
• Optimizing Title, Meta Description, Website content Headings and Alt tags
• Leveraging Web 2.0 technologies for corporate marketing efforts for various company portals
• Using ethical on-page and off-page SEO techniques to produce high rankings for numerous keywords for various portals
• Using the Web tools to track site traffic, ranking and ultimately sales
Conducting competitive analysis and detailed analysis of the company website.
Performing site specific keyword research including discovery and expansion of keyword opportunities
Providing recommendations and execute strategies for content development in coordination with SEO goals
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Researching and implementing recommendations for organic SEO success
Implementing link building strategies, perform back link analysis and optimization
Implementation and administration of search engine programs (XML sitemaps, webmaster tools)
Monitoring and evaluating web analytics dashboards and reports in order to develop and recommend SEO strategies
Work with the development team to ensure best SEO practices are properly implemented in the website
Keep pace with SEO, social media and internet marketing industry trends and developments
Perform site analysis, keyword research and mapping, and assess link building opportunities
Writing Search Engine friendly content
Developing and implementing effective SEO strategies for various in-house and client portals with the goal of improving their overall visibility on the internet and in turn increasing revenue.
Developing and implementing effective SEO strategies for various in-house and client portals with the goal of improving their overall visibility on the internet and in turn increasing revenue.
Business Analysis and complete keyword research on targeted markets searching habits.
Promoting websites through natural SEO, handling many in-house and client websites.
Creating detailed Off page work report
MCA, Kristu Jayanti College, Bangalore University 2005 - 2008
B.Sc. Mathematics, Sir Syed College, Kannur University 2002 - 2005