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Asma Banu, Advertising Sales Manager

Asma Banu

Advertising Sales Manager·Outreach Advertising LLC

United Arab Emirates

Master's degree, HRM

Work experience

Total years of experience: 22 years, 4 months

Advertising Sales Manager

April 2015 - Present

Outreach Advertising LLC

April 2015 - Present

Outreach Advertising is a company deals with complete advertising in form of outdoor, print and digital, servicing all sectors and industries.
• Independently handled two campaigns of complete Sales, print and online advertising of ADIPEC (Abu Dhabi International Petroleum Exhibition Conference) Exhibition Official Catalogue to product and service providers that target the Oil and Gas industry
• ·Managed 2-5 member cross-functional teams: implemented sales strategies and achieved optimal
• ·Developed advertising sales presentations; facilitated sales negotiations resulting in 100% sales
• ·Identified and pursued new business development opportunities and directed needs analyses and account consultations to achieve optimal sales
• ·Negotiated 40% increase in advertising contract commitments; increased advertising sales revenue to 1.5 million AED
Company industry:
Advertising
Job role:
Sales

Sales Manager

September 2013 - January 2015

Arabian Gulf Commercial Publications

Dubai, United Arab Emirates

September 2013 - January 2015

 Managed advertising sales both nationwide inside sales accounts and outside sales accounts in the Pacific Northwest.
 Selling advertising space in print and online for GULF OILFIELD DIRECTORY, GULF OILFIELD NEWS & ADIPEC SPECIAL EDITION
 Assisted in the development advertising sales and marketing strategy.
 Preparing promotional plans, sales literature, media kits, and sales contracts
 Identifying new advertising markets, and propose products to serve them.
 Delivering advertising or illustration proofs to customers for approval. Drawing up contracts for advertising work, and collecting payments due.
 Developed and identified new potential clients.
 Responsible for revenue generation in UAE market.
 Managed the preparation of Request for Proposal responses.
 Created and managed marketing programs, presentations and collateral to support the advertising sales efforts.
 Managed and interpreted market research.
 Performed other duties as assigned and required.
Company industry:
Advertising
Job role:
Sales

Assistant General Manager.-Sales-Recruitment-Training

May 2008 - March 2013

Haritha Media Pvt Ltd

Bengaluru, India

May 2008 - March 2013

 Responsible for Revenue Targets, Goal Setting and Team Building
 Map the market to identify potential customers and launch
market specific programs.
 Acquire new accounts by identifying the decision makers.
 Work on database to create value propositions.
 Manage and grow relationship with Key Customers.
 Plan and organize Public Programs for the region.
 Plan brand building activities. Innovate and create new avenues for brand building.
 Appoint and manage Resident representatives and Individual Sales Consultant.
 Hire, train, supervise and motivate team of employees
 Key accounts management, Client servicing and Business Development
 Successfully managed All International Clients, producing additional revenue by creating long term contracts with Major companies
Company industry:
Publishing
Job role:
Sales

International Sales Manager

December 2007 - April 2008

Magnus Advertising and Marketing India pvt Ltd

Bengaluru, India

December 2007 - April 2008

Job responsibilities:
 Handling the advertising media sales for Australia - Australian process
 Handling a sales team of 20 Business Development Managers.
 Maintaining daily sales reports
 Conducting operation round interviews and short listing the candidates
 Training them by giving mock calls and implementing new strategies
 Having group discussions with the team to ensure the goal of the day is met.
 Client servicing: Renewing the contracts of all the existing clients of various trades, thereby ensuring excellent service provided.
 Handling complaint / escalation calls.
 Liaising with the Australian head office to ensure all payments and artworks are come before deadline.
 Ensuring the team targets are met per campaign.
 Training the sales people who are not meeting the sales target.
 Up selling all the clients on website and Cross selling on various stores all over in Australia. Maintaining Customer satisfaction reports
Company industry:
Advertising
Job role:
Sales

Senior TeleMarketting Executive

August 2001 - December 2003

JUST DAIL SERVICES

Bengaluru, India

August 2001 - December 2003

 To book advertisement online
 To probe and collect the accurate information required to book the advertisement
 To handle the objections, convince and win the customer
 To be courteous with the customers
 To handle all the escalated calls within the team
 To train the new comer in the team in terms of product knowledge; Navigation and objection handling
Company industry:
Advertising
Job role:
Sales

Tele Marketing Executive

August 1999 - July 2001

GETIT YELLOW PAGES

Bengaluru, India

August 1999 - July 2001

 Job involves space selling
 Booking advertisements for the Yellow Pages Directory
 To convince the customer on various products and sell the best suitable product
 To design the advertisement for the customer based on his requirements
 Responsible to generate the maximum revenue for the company
Company industry:
Publishing
Job role:
Sales

Education

madras university

July 2011

July 2011

Master's degree, HRM

India

Skills

Key Account Development
Expert
Key Account Development
Expert
Business Relationship Building
Expert
Business Relationship Building
Expert
Identifying New Business Opportunities
Expert
Identifying New Business Opportunities
Expert
Business Operations Management
Expert
Business Operations Management
Expert
Recruitment Operations
Expert
Recruitment Operations
Expert
ACCOUNT MANAGEMENT
Expert
ACCOUNT MANAGEMENT
Expert
CIRCULATION
Expert
CIRCULATION
Expert
COLLECTIONS
Expert
COLLECTIONS
Expert
CREDIT
Expert
CREDIT
Expert
INTERVIEWING
Expert
INTERVIEWING
Expert
KEY ACCOUNT
Expert
KEY ACCOUNT
Expert
SALES
Expert
SALES
Expert
TELEPHONE
Expert
TELEPHONE
Expert
THE SALES
THE SALES
TRAINING
Expert
TRAINING
Expert
Recruitment Operations
Expert
Recruitment Operations
Expert
Business Operations Management
Expert
Business Operations Management
Expert
Identifying New Business Opportunities
Expert
Identifying New Business Opportunities
Expert
Business Relationship Building
Expert
Business Relationship Building
Expert
Key Account Development
Expert
Key Account Development
Expert

Languages

Hindi
Expert
Urdu
Expert
English
Expert
Kannada
Expert
Tamil
Beginner