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سيف الدين مصطفى, Chief Revenue Officer

سيف الدين مصطفى

Chief Revenue Officer·Alanood United

المملكة العربية السعودية

ماجستير, Digital Marketing

الخبرة العملية

مجموع سنوات الخبرة: 10 سنوات, 7 أشهر

Chief Revenue Officer

يناير 2025 - حتى الآن

Alanood United

الرياض، المملكة العربية السعودية

يناير 2025 - حتى الآن

مجال الشركة:
التصنيع
الدور الوظيفي:
المبيعات

Marketing & Growth Advisor | Digital Product Relaunch

يناير 2025 - حتى الآن

*Sadidleee

الرياض، المملكة العربية السعودية

يناير 2025 - حتى الآن

Leading marketing, growth, and communications strategy for digital payments and
telecom services app through critical product relaunch phase, with direct
accountability for brand recovery, user trust restoration, and growth reactivation.

*Strategic Leadership:*

مجال الشركة:
الاستشارات الإدارية

Growth &MarketingAdvisor

يناير 2025 - حتى الآن

Sadidleee (

الرياض، المملكة العربية السعودية هجين

يناير 2025 - حتى الآن

Crisis & Recovery Strategy: Directed the end-to-end post-crisis brand recovery and market re-activation
strategy for a digital payments and telecom services app, restoring user trust and accelerating reactivation
rates.
Cross-Functional Alignment: Orchestrated cross-functional alignment between product, operations, and
customer support using unified messaging frameworks to optimize UX consistency and customer
satisfaction.
Growth Systems: Designed and deployed lifecycle marketing campaigns and user reactivation programs,
driving a significant lift in daily active users (DAU) and monthly active users (MAU).
Performance Tracking: Established real-time performance tracking and KPI dashboards utilizing analytics
tools to measure campaign ROI, reactivation velocity, and user retention.

مجال الشركة:
الخدمات المالية

Marketing Manager

يوليو 2020 - حتى الآن

Riyal albarakah

الرياض، المملكة العربية السعودية

يوليو 2020 - حتى الآن

Strategic Decisions & Ownership:
Expansion Strategy: Directed 10x branch expansion (3→33 locations) balancing growth velocity with unit economics, contributing to 15M+ SAR annual revenue increase while maintaining brand consistency and operational profitability
Portfolio Management: Owned full P&L for 6+ brand launches, making critical go/no-go decisions on market entry, pricing strategy, and resource allocation — achieving break-even within 11 months vs. industry average 18 months
Budget Reallocation: Restructured 5.8M+ SAR marketing investment across channels, shifting 35% from traditional to digital, resulting in 40%+ ROI improvement and 18.7x ROAS on performance campaigns
Commercial Systems: Championed e-commerce revenue stream development and CRM infrastructure buildout, managing vendor selection, implementation roadmap, and change management — generating substantial incremental revenue with positive contribution margins
Market Positioning: Led strategic decision to reduce CAC 40% while scaling volume, navigating trade-offs between brand building and performance marketing to support sustainable expansion
Leadership & Governance:
Built marketing organization of 18+ with clear accountability structure, KPI frameworks, and quarterly business reviews
Partnered with ownership on annual planning, revenue forecasting, and capital allocation for expansion decisions
Managed 5.8M+ SAR annual budgets with full financial accountability and board-level reporting

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التسويق والعلاقات العامة

Chief Revenue Officer (CRO)

مايو 2025 - مايو 2026

Alanood United Co

الرياض، المملكة العربية السعودية

مايو 2025 - مايو 2026

GTM Strategy: Architected and executed the go-to-market (GTM) strategy and commercial operations
across a diversified business portfolio, establishing repeatable revenue growth models that accelerated
sales pipelines and reduced sales cycle duration by 25%.
Financial Planning: Designed unified revenue forecasting and capital allocation frameworks, improving
forecasting accuracy by 15% and aligning marketing, sales, and operations to maximize contribution
margins and organizational efficiency.

مجال الشركة:
التصنيع
الدور الوظيفي:
المبيعات

Chief Revenue Officer (CRO) |

مايو 2025 - ديسمبر 2025

*Alanood United Co*

الرياض، المملكة العربية السعودية

مايو 2025 - ديسمبر 2025

Leading revenue strategy, commercial operations, and go-to-market execution for
diversified business group.

مجال الشركة:
التصنيع
الدور الوظيفي:
المبيعات

Chief Marketing Officer (CMO)

أغسطس 2024 - يناير 2025

*Steer Agency*

الرياض، المملكة العربية السعودية

أغسطس 2024 - يناير 2025

• Developed cross-border acquisition strategies for SaaS, retail, and F&B clients
• Implemented marketing automation and performance tracking aligned with
business KPIs
• Oversaw performance marketing operations and stakeholder management
across multiple verticals

مجال الشركة:
الإعلان
الدور الوظيفي:
التسويق والعلاقات العامة

Senior MarketingAdvisor (Growth >M Strategy)

أغسطس 2024 - يناير 2025

Steer Agency

الرياض، المملكة العربية السعودية

أغسطس 2024 - يناير 2025

Cross-Border Acquisition: Formulated cross-border customer acquisition strategies for SaaS, retail, and
F&B clients, facilitating entry into North American and MENA markets while aligning campaigns with
corporate growth targets.
Marketing Automation: Deployed enterprise-wide marketing automation platforms and CRM workflows to
align marketing performance directly with corporate revenue KPIs.
Performance Marketing: Managed performance marketing operations and senior stakeholder relations
across multiple verticals, optimizing overall campaign spend and client ROI.

مجال الشركة:
التسويق

Marketing Director | Head of Growth & Strategy

يونيو 2020 - ديسمبر 2024

*Sultan Group*

الرياض، المملكة العربية السعودية

يونيو 2020 - ديسمبر 2024

مجال الشركة:
البيع بالتجزئة وبالجملة

Marketing Director | Head of Growth &Strategy

يونيو 2020 - ديسمبر 2024

Sultan Group

الرياض، المملكة العربية السعودية

يونيو 2020 - ديسمبر 2024

Promotion Path: Senior Marketing Specialist (2020) → Marketing Manager (2022) → Marketing Director (2023)
Multi-Location Expansion: Shaped market demand and directed a 10x multi-location scaling strategy
(expanding from 3 to 33 branches) across KSA while maintaining positive unit economics, delivering a
15M+ SAR annual revenue increase.
Portfolio Management: Managed the full P&L and commercial operations for Sultan Groups brand portfolio
—including Riyal Albarakah, Teller, Tots, Qadmah, Advan, and Sultan Factory (Sultan Tissue); directed
market-entry, pricing, and resource allocation strategies to achieve break-even within 11 months
(outperforming the 18-month industry average by 38%).
Budget Reallocation: Optimized a 5.8M+ SAR annual marketing budget by shifting 35% of spend from
traditional to digital media, capturing a 40%+ ROI improvement and an average 18.7x ROAS on
performance marketing.
Commercial Systems: Championed the omnichannel e-commerce expansion and CRM infrastructure
buildout (HubSpot/Salesforce), driving double-digit growth in digital revenue and increasing brand impact
with positive contribution margins.
CAC Optimization: Decreased Customer Acquisition Cost (CAC) by 40% while scaling acquisition volume
by balancing brand equity campaigns with high-intent performance marketing.
Leadership & Governance: Recruited and led a high-performing cross-functional marketing organization of
18+ specialists, establishing clear KPI frameworks and Quarterly Business Reviews (QBRs).
Corporate & Family Office Planning: Partnered directly with business ownership and family offices on
annual planning, revenue forecasting, and capital allocation for expansion decisions.
Board Reporting: Managed a 5.8M+ SAR annual marketing budget with full financial accountability and
delivered monthly performance reports to the Board of Directors.

مجال الشركة:
البيع بالتجزئة وبالجملة

Marketing Manager | Brand & Campaigns Lead

ديسمبر 2019 - ديسمبر 2020

*Al Habib Factory*

القصيم، المملكة العربية السعودية

ديسمبر 2019 - ديسمبر 2020

• Increased lead generation by 20% through integrated campaigns
• Improved conversion rates by 10% via sales-marketing alignment
• Managed brand positioning across digital and traditional channels

مجال الشركة:
التصنيع

Marketing Manager | Brand &Campaigns Lead

ديسمبر 2019 - ديسمبر 2020

Al Habib Factory

القصيم، المملكة العربية السعودية

ديسمبر 2019 - ديسمبر 2020

Lead Generation: Increased lead generation by 20% by designing and executing omni-channel campaigns
across digital and traditional media channels to drive category growth.
Sales-Marketing Alignment: Improved lead-to-opportunity conversion rates by 10% through the
implementation of a unified sales-marketing alignment framework.
Brand Positioning: Supervised brand positioning and messaging consistency across all customer-facing
touchpoints, enhancing brand recall.

مجال الشركة:
الهندسة الميكانيكية

Marketing Manager

ديسمبر 2018 - يوليو 2020

Al Habib Co

بريدة، المملكة العربية السعودية

ديسمبر 2018 - يوليو 2020

developing and executing marketing strategies, creating content for all platforms, managing customer relationships, and overseeing the implementation of campaigns. working closely with other teams such as sales and product to ensure that marketing objectives are met.

مجال الشركة:
البناء والتشييد
الدور الوظيفي:
التسويق والعلاقات العامة

Marketing Specialist

أكتوبر 2016 - ديسمبر 2018

RV Company

القاهرة، مصر

أكتوبر 2016 - ديسمبر 2018

مجال الشركة:
1342
الدور الوظيفي:
التسويق والعلاقات العامة

Social Media Marketing Specialist

يناير 2016 - ديسمبر 2018

OPPO

القاهرة، مصر

يناير 2016 - ديسمبر 2018

مجال الشركة:
الاتصالات والشبكات
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Marketing Specialist

ديسمبر 2015 - أكتوبر 2016

Souq.com

القاهرة، مصر

ديسمبر 2015 - أكتوبر 2016

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التسويق والعلاقات العامة

التعليم

Northwestern University

يناير 2022

يناير 2022

ماجستير، Digital Marketing

المملكة المتحدة

Northwestern University (Kellogg School of Management)

يناير 2022

يناير 2022

ماجستير، Digital Marketing

المملكة المتحدة

Helwan University

مايو 2017

مايو 2017

بكالوريوس، Business And Marketing

مصر

المعدل التراكمي (التقدير): جيد جداً

المعدل التراكمي (التقدير): جيد جداً

Helwan University

يناير 2017

يناير 2017

بكالوريوس، Administration And Commerce

مصر

اختبارات بيت.كوم

Business Plans Assessment

Business and Management

Marketing Management Assessment

Sales & Marketing

Skills

Marketing Management
Expert
Marketing Management
Expert
Brand Management
Expert
Brand Management
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Communications
Expert
Communications
Expert
E commerce
Expert
E commerce
Expert
marketing management
Expert
marketing management
Expert
marketing research
Expert
marketing research
Expert
marketing solutions
Expert
marketing solutions
Expert
planning
Expert
planning
Expert
marketing systems
Expert
marketing systems
Expert
marketing
Expert
marketing
Expert
marketing strategy
Expert
marketing strategy
Expert
market research
Expert
market research
Expert
marketing communications
Expert
marketing communications
Expert
merchandising
Expert
merchandising
Expert
marketing mix
Expert
marketing mix
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Team building/motivational
Expert
Team building/motivational
Expert
Analytics
Expert
Analytics
Expert
marketing support
Expert
marketing support
Expert
key account management
Expert
key account management
Expert
digital strategy
Expert
digital strategy
Expert
web analytics
Expert
web analytics
Expert
media planning
Expert
media planning
Expert
Operation
Expert
Operation
Expert
Materials
Expert
Materials
Expert
Public Relations
Expert
Public Relations
Expert
Negotiation
Expert
Negotiation
Expert
Project Management
Expert
Project Management
Expert
Management
Expert
Management
Expert
Order
Expert
Order
Expert
Customer Service
Expert
Customer Service
Expert
Business Development
Expert
Business Development
Expert
Sales
Expert
Sales
Expert
Administration
Expert
Administration
Expert
Word Of Mouth Marketing
Expert
Word Of Mouth Marketing
Expert
Marketing Operations
Expert
Marketing Operations
Expert
Building Relationships
Expert
Building Relationships
Expert
Accounting
Intermediate
Accounting
Intermediate
Social Media Marketing
Expert
Social Media Marketing
Expert
Writing
Intermediate
Writing
Intermediate
WordPress
Intermediate
WordPress
Intermediate
Web Development
Intermediate
Web Development
Intermediate
Google Analytics
Expert
Google Analytics
Expert
Team Management
Expert
Team Management
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Consumer PR
Expert
Consumer PR
Expert
Online PR
Expert
Online PR
Expert
Brand PR
Expert
Brand PR
Expert
Google Adwords
Expert
Google Adwords
Expert
Sales Management
Expert
Sales Management
Expert
Sales Growth
Expert
Sales Growth
Expert
BUSINESS TRANSFORMATION
Intermediate
BUSINESS TRANSFORMATION
Intermediate
BUDGETING
Intermediate
BUDGETING
Intermediate
BUSINESS EXPANSION
Intermediate
BUSINESS EXPANSION
Intermediate
CONTRACT DRAFTING
Intermediate
CONTRACT DRAFTING
Intermediate
ECONOMICS
Intermediate
ECONOMICS
Intermediate
EXECUTIVE FUNCTIONS
Intermediate
EXECUTIVE FUNCTIONS
Intermediate
GO TO MARKET STRATEGY
Intermediate
GO TO MARKET STRATEGY
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
Social Media
Expert
Social Media
Expert
Determination
Expert
Determination
Expert
B2B Marketing
Expert
B2B Marketing
Expert
E commerce
Expert
E commerce
Expert
Growing Revenue
Expert
Growing Revenue
Expert
Driving Revenue
Expert
Driving Revenue
Expert

اللغات

العربية

اللغة الأم

الانجليزية

متوسط

العضويات

Google careercircle

Employer

January 2023

التدريب و الشهادات

الشهادات
Digital Marketing
Google Analytics 360 & Google Analytics for Business
Apple Search Ads Certification – Apple
Destination Marketing
Google Digital Marketing & E-Commerce Professional Certificate
Project Management – Microsoft & LinkedIn
Advanced Digital Marketing & Growth Strategies
Project Management Professional (PMP)
Google Digital Marketing & E-commerce
Apple Ads certified
Jan 2023
Advanced Digital Marketing and Growth Strategies program
Advanced Google Analytics
Sep 2021 - Sep 2023
عرض الشهادات
Master Digital Marketing
Digital marketing