Senior Product Marketing Manager
ABC
Total years of experience :21 years, 4 Months
Directed and supervised all activities related to
Oversaw commercial contracts with outlets and chains, and established and built long-term relationships with them.
•Efficiently managed media distribution (TV, press), lead generation, advertising campaigns, sales promotion campaigns, publisher relations and collaborative ventures.
•Worked closely with marketing vendors and designers; directed negotiations on advertising prices and campaign budgets.
Key Achievements:
•Launched the \[Product\] brand and transformed it into a market leader in \[Location\].
•Took an average product and turned it into one that grossed over ($X) in two years.
•Implemented a marketing campaign that increased the profits from a single product by (X%).
Education & Qualifications •