Sales And Marketing Director
Eaton
Total years of experience :22 years, 7 Months
Sales & Marketing Director LV/MV/Services - Middle East
Managing 85 M $ sales operations - Leader of 45 sales & marketing managers / engineers team
Achieved growth of 10%, doubled market share to 10-15% and improved profitability by 2%
Over-achieved target budget by managing closely P&L, SG&A and slashing expenses by 20%
Enlarged B2B channel map with 20+ new distributors / OEMs, doubling project business to 40 M $ in 2 years - Expanded industrial control business by doubling sales to 10 M $ in 2 years
Developed EPC solution systems business in O&G, Utility and Infrastructure from 3 to 10 M $ in 2019 - Expanded services business (predictive, preventive, corrective) from 0 to 3 M $ in 2 years
Restructured and empowered team with 25+ new talents with trainings & development plans
Implemented performance management with team reviews, CRM Pipeline & success rate monitoring
Obtained major client approvals: Emaar, Dewa, WSP, WME, ADNOC, and expanded geographical coverage to Egypt and Oman, increasing business by 6 M $
Designed & implemented 5 years strategy with double-digit growth business diversification
Successfully developed and launched full LV enclosure systems range achieving 20 M $ additional sales and implemented marketing plan with 100+ customer events and seminars
Key wins: FIFA 2022 3 stadiums (5 M $), Musherieb 4 (4 M $), Blue Water (1.5 M $), Marsa Al Seef (3 M $), ICD Brookfield (1 M $), Jahra Hospital (6 M $), EPCO and Dubai Petroleum (3 M $), Naval Base (6 M $), Kuwait airport (5 M $), QG servicing (1.5 M $), PDO (1 M $)
Sales Director - East Med (LB/IQ/EG/JO/SY)
Managing of 20 M $ sales operations (MV/LV/UPS/Fire) - Leader of 12 sales engineers team
Developed business from 3 M $ to 15 M $ in 3rd year, and 20 M $ in 5th year and growth of market share from 2% to 15%
Established 4 legal entities with full P&L management - Over-achieved target profit plan & budget - Recruited and developed full team
Implemented extensive go to market strategy and brand awareness and obtained approval of major clients, with an expansion of direct channel B2B map by 15+ distributors, OEMs, panel builders
Key wins: Waterfront (2 M $), Credit Libanais (1.5 M $), CMC (700 K $), South Gas Company (500 K $)
Sales, Marketing & Estimation Director KSA
Managing of 60 M $ sales operations - Leading team of 15 sales & estimation engineers
Achieved growth of 20% YOY in MV and LV systems sales through EPC channel
Signed partner program with GE on IEC systems - Achieved growth strategy and plan for 3 years
Obtained approvals from main clients: Sabic, Aramco, Ministries of Interior, Education, Health, and tripled pipeline of Oil & Gas projects by engaging international EPCs JGC, Samsung, Saipem, SK
Introduced new product sourcing, negotiated suppliers’ contracts, reduced costs by 15%, with introduction of automated ERP system for pricing and procurement - localized enclosures & slashed cost by 25%
Key wins: Utility PP10 (20 M $), Qurayyah (10 M $) - Commercial Construction: KSU and Princess Noora Univ (15 M $) - O&G Manifa refinery (5 M $)
Sales &Marketing Manager LV/ Drives/Motors/Automation
Managing of 30 M $ sales operations - Leader of 6 sales engineers team
Developed B2B channel partner strategy & map with 2 new distributors / 1 panel builder - growth 5 M $
Achieved new approvals with end users and consultants through technical prescription
Developed local team by adding 3 new sales engineers - enlarge coverage to industrial and O&G
Key wins: Salwa Resort (4 M $), Barwa Village (5 M $), Qatar Gas Ras Laffan (1 M $)
Product Manager EMED (IQ/SY/JO/LB/CY)
Managing of 20 M $ portfolio of LV/MV product operations - Leader of 2 product managers team
Doubled project business to 10 M $ by implementing panel builder program & launch new enclosure
Implemented B2B channel growth strategy with commercial policies, marketing plans and events
Achieved profitability growth of LV portfolio by 3% through strong pricing management
Project Sales engineer - LV & MV
Achieved record sales of 6 M $ with 50% growth YOY, including customer service operations
Doubled project pipeline and generated incremental revenue for clients
Successfully prescribed and obtained approvals with major consultants (Dar, K&A, Erga, PDP)
Developed new B2B channel Distributors, Panel builders, OEMs, Industries, contractors.
Wins: Hilton 2 M $ - City Mall 1.5 M $ - Four Seasons 1 M $ - Port 1.5 M $ - Holcim Cement 1 M $
Project engineer - Elevators division
Team leader of 4 technicians - Installation/commissioning/service of Kone elevators
Successfully designed & installed Bank Med towers Kantari & Verdun, Aresco palace
Project maintenance engineer
Team leader of 20 technicians - HVAC systems, Fire, water pumps, lighting
Executed Operation & Maintenance contract 220 kV/450 MW Combined cycle PP Zahrani, Der Amar
Testing & Commissioning engineer
Team leader of 5 technicians - Factory & site T&C HV/MV/LV /Protection & Control
Successfully commissioned and energized Aramoun, Beirut and Ksara 220KV GIS S/S
classified 1st over Electro mechanical section
French Baccaulaureate from Grenoble France