Senior Digital Marketing Executive
Doha Oasis (Quest Theme Park, Printemps Department Store, Banyan Tree Hotel)
Total years of experience :8 years, 10 Months
Create & manage full content calendar for different social media platforms.
Led and executed paid advertising campaigns across all Doha Oasis operators, from planning and budgeting to optimization and analysis.
Established & maintained positive relationships with media outlets, securing free features and discounted advertising rates for Doha Oasis.
Developed and implemented influencer marketing campaigns for Doha Oasis (Quest, Printemps Doha, Banyan Tree Hotel) partnering with micro and macro influencers, resulting in positive brand sentiment and community engagement.
Served as the main point of contact between all Doha Oasis operators, the social media agency, and F&B teams, ensuring seamless collaboration and message consistency.
Briefed graphic designers on necessary artworks, aligning them with brand guidelines and campaign objectives.
Guided photographers on shoots, providing clear vision, mood boards, and shot lists to ensure brand-consistent visuals.
-Backend management of the website (built on Shopify)
-Create and manage a full content calendar that includes Instagram, Instagram Stories, IGTV, Reels, Facebook and Snapchat
Actively engaged in brainstorming sessions, providing analytical insights to develop and plan creative marketing strategies to raise brand awareness in the pre-launch period.
-Support the execution of campaigns from conception to launch following deadlines and project plans.
-Marketing Research to study consumer behavior and e-commerce trends.
-Managing online inventory and preparing sales reports for online purchases showcasing: Online sales reports, Social media & Google Ads ROI
-Develop and implement social media strategies that reflect Qiyorro’s mission, includes targeting and reaching multiple audiences, and creates opportunities to drive consumers towards the path of purchase to meet aligned KPIs
-Pitch like-minded brands to align efforts for giveaways and contests
-Identify and adapt to new social media channels and technologies, in line with industry trends
-Utilized the basic SEO principles within Shopify to generate external traffic to the site
-Translating Captions from English to Arabic to target local audience.
-Planning & running targeted social media Ads using Facebook Ads Manager and Snap Ads Manager.
-Monitoring campaign budgets
-Overseeing marketing database (emails & phone numbers)
-Create and manage a full content calendar that includes Instagram, Instagram Stories, IGTV, Facebook, Snapchat and Twitter.
-Handling the company’s online presence - Continuously updating both hotels websites and various social media accounts; 7 Instagram accounts, 2 Facebook pages, 1 Twitter & Snapchat account.
-Increased organically number of social media followers during my tenure by 133% from 10, 2K to 23, 6K
-Content featured in M Live MEA (Marriott International internal Platform), bringing regional exposure to the property.
-Planning and monitoring the monthly strategy for the social media channels.
-Newsletters, SMS campaigns and internal media coordinator.
-Monitoring online Marketing campaigns.
-Runnig paid ads on Facebook & Instagram
Marriott Marquis : January 2019 - July 2020
JW Marriott Marquis : September 2019 - July 2020
Created a blog for the company to boost visibility, handled the companys clients social
media pages, also planned the company’s first event to raise funds.
Also worked on the Marketing plan of the company.
-Writing Articles in different topics mainly for the travel section, also working on the SEO.
-Community Management by handling the company’s instagram & facebook accounts
I worked with Forze H2 as part of a consultancy class, where in a team we had to help them raise money and find sponsors for their next race.
Worked on upgrading their sponsoring file and came up with the best solution that they chose to use to raise money.
Worked on the sponsoring of the company's yearly biggest event: Women’s Tribune . Contacted their sponsors to finalize, deliver and sign the partnerships.
More than 15 contracts were signed in less than month.
Held many positions and successfully fulfilled all the required tasks:
-Team member of the incoming exchange program (September12-February13): where I was part of many projects in which I learned the mechanism of the company which led me for my next position.
-Team Leader of the incoming exchange progral( March13-July13) : Was in charge of a volunteering project, I had to interview and pick the righ profiles for the project.
- Vice President incoming exchange program(July 2013- July2014) : Handled the whole department of up to 30 members, organized 3 volunteering projects that were fully succesfull.
- Facilitator in a National Conference (Kickoff Setember 2013): Delivered leadership sessions in the conferen.
- Vice President outgoing exchange program(July-August2014) Was in charge of the outgoing exchange program for a month and did the transition for the next vice president.
Thesis “Impact of Social Media on corruption”
Masters degree in Marketing Communication; Thesis: "Role & importance of Digital Marketing for a company's growth" Learned different skills throughout the 5 year programs: -Enhanced my communication & presentation skills. -Learned to use Photoshop, InDesign & Illustrator. -Understanding of markets, finance, managing people, operations, information systems, policy, strategy and data.