Selman El Fath

Heads all marketing strategy, budget and execution for Sports Corner (Qatars largest sports retailer), RKN and Li-Ning.
Managing high-value strategic partnerships with major commercial hubs and leading global performance brands (including New Balance, Nike, Adidas, On Running, Asics, Under Armour, Hoka, and Squat Wolf) to drive footfall and brand saliency.
Managed a marketing team of seven across creative, social media and production.
Expanded the retail brands digital footprint within my first five months, driving a 5% growth on Instagram and a 25% surge in TikTok followers through a high-impact, video-first content strategy.
Formulated tactical omnichannel campaigns that increased physical footfall across 13+ retail stores by 4% within my first five months of leadership.
Created and launched an asset-light, experiential fitness community from scratch, which is now boasting a highly active inner-circle WhatsApp network of 600+ athletes and professionals. Curated and executed premium, 100% sold-out community activations with top-tier fitness spaces including Sahwa Movement, Rumble, Bounce, and Barre Studio, co-sponsored by global tech and apparel giants like Fujifilm, Li-Ning, RDX, and Shokz.
Serving as the primary marketing liaison for global brand partners to align local activations with international brand standards and secure co-funded marketing support.
Owned the annual marketing strategy and budget.
Driving customer retention and long-term brand loyalty through the strategic management of the corporate loyalty program, leveraging data-driven insights to personalize consumer journeys and increase repeat
purchase frequency.

Recognized for my performance, I was promoted to Sales Marketing Manager.
Developed and executed marketing strategies, detailed budgeting and quarterly forecasting, to drive revenue growth.
Directed the full production lifecycle, managing visual strategy from initial moodboard development and handling photographers/videographers, to ensuring final assets aligned with the marketing strategy.
Secured elite corporate lifestyle agreements and private wellness packages with the regions largest enterprises, including Qatar Energy, Qatar Airways, Alfardan, and Qatari Diar.
Collaborated with third party events companies and increased footfall by 70%.
Negotiated, signed, and executed a massive private corporate event for 800+ guests, generating the highest single-day revenue in the venues commercial history.
Contributed to the overall revenue performance increasing by 50% each month compared to the previous year.

Managed a multi-property marketing team, external agencies, and content creators to establish a unified digital voice across three ultra-luxury hospitality and leisure properties.
Led the experiential marketing, social media coverage, and event organization for the official grand launch of Meryal Waterparks Rig 1938 tower, successfully securing two Guinness World Records for the worlds tallest waterpark tower.
Hand-selected and executed high-impact regional campaigns, including securing a high-value barter agreement with the globally renowned Hesri Family (Keemokazi - 38M+ followers) and Haneen Al Saify (1M+ followers).
Marketing campaigns contributed to a significant increase in audience acquisition and attendance.
Directed marketing executives, agencies, content creators and designers to create high quality content across different platforms while aligning with brand voice.

Managed the complete 360 marketing strategy and execution for DO portfolio, consisting of Quest Theme Park, Printemps Department Store, and Banyan Tree Hotel.
Pioneered investment in the Quest YouTube channel and securing a 40% increase in birthday inquiry leads.
Directed the digital campaigns for Quest Theme Park, earning prestigious industry acclaim at the 2024 MENALAC Awards (including recognition for Quests cutting-edge racing simulators).
Successfully launched and marketed the high-profile iFly Indoor Skydiving attraction, capturing massive media attention, regional press coverage, and driving immediate ticket sales.
Provided creative direction for all visual assets, including briefing graphic designers on artworks and guiding photographers.
Developed and implemented influencer marketing campaigns, resulting in positive brand sentiment and tangible engagement.
Developed strategic paid advertising campaigns across all operators, managing the full process from planning and budgeting to optimization and analysis.

Drove the successful launch of Qiyorro, developing and implementing marketing strategies that clearly communicated the companys vision and value proposition.
Managed the marketing budget and sales forecasting with intense focus on growth.
Independently learned to build and manage the brands presence on Shopify, developing an effective eCommerce strategy that generated immediate sales and accelerated market entry.
Successfully executed a direct to consumer strategy that drove rapid growth, the company was able to open its first physical retail store just six months after launch.
Led media relations efforts, collaborating with local media and influencers to generate brand awareness.
Developed external growth opportunities by proactively contacting like minded brands for partnerships.

Promoted to multi property support within one year due to demonstrated success in driving measurable social media growth.
Contributed to the development of the annual marketing strategy, translating brand goals into actionable plans.
Managed the annual social media content calendar across all platforms for both brands.
Executed event marketing and on site activations, managing logistics, setting up event promotions, and ensuring guest engagement.
Executed photoshoots from start to finish, providing creative vision, mood boards, and managing the workflow of the photographers.
Implemented marketing strategies & SMS campaigns that achieved a 133% increase in social media followers.
Launched new strategically aligned social media accounts for the brands restaurants.

Collaborated in the creation of content and generation of innovative ideas for forthcoming events.
Provided accurate and timely translations of English and French documents.
Drafted clear and concise ministerial correspondence for communication with ministries and embassies.
Conducted follow-up after events to gather valuable feedback from attendees.

Leveraged this internship experience as the foundation for my Masters thesis in Marketing, examining the impact of content marketing and social media on brand building and customer engagement.
Initiated and established an informative company blog, crafting engaging articles that heightened website traffic and enhanced brand visibility.
Coordinated logistics, managed vendors, and ensured a seamless event experience for attendees at the company's inaugural fundraising event.
Developed and managed a yearly social media calendar.

Researched, composed, and edited engaging blog articles optimised for search engines.
Created and curated compelling social media content.
Collaborated with the marketing team to devise an overarching content strategy.
Assisted in generating and optimising website content for enhanced user experience and improved search
engine rankings.

I worked with Forze H2 as part of a consultancy class, where in a team we had to help them raise money and find sponsors for their next race.
Worked on upgrading their sponsoring file and came up with the best solution that they chose to use to raise money.

Worked on the sponsoring of the companys yearly biggest event: Women’s Tribune .
Contacted their sponsors to finalize, deliver and sign the partnerships.
More than 15 contracts were signed in less than month.

Held many positions and successfully fulfilled all the required tasks:
-Team member of the incoming exchange program (September12-February13): where I was part of many projects in which I learned the mechanism of the company which led me for my next position.
-Team Leader of the incoming exchange progral( March13-July13) : Was in charge of a volunteering project, I had to interview and pick the righ profiles for the project.
- Vice President incoming exchange program(July 2013- July2014) : Handled the whole department of up to 30 members, organized 3 volunteering projects that were fully succesfull.
- Facilitator in a National Conference (Kickoff Setember 2013): Delivered leadership sessions in the conferen.
- Vice President outgoing exchange program(July-August2014) Was in charge of the outgoing exchange program for a month and did the transition for the next vice president.