prashant Menon

As a Strategic business leader responsible for driving revenue growth, market expansion, and portfolio optimization across multiple technology and service verticals, including IT/ELV/ICT/AV systems, Digital Displays, Unified Communication & Collaboration Solutions, IT Infrastructure, Innovative Technologies, Drive-Thru Systems, SaaS, Interactive Educational Systems, Acoustic Solutions, System Integration, Managed Services, and IT Product Distribution.

Focused on building scalable, customer-centric, and profitable business models by onboarding new products and services, maximizing P&L impact, expanding into key geographies, and establishing a strong operational and partner ecosystem.

Key Responsibilities: -
o Strategic Business Growth & Leadership
o Market Expansion & Portfolio Development
o Product and Service Innovation
o Revenue Growth & Financial Performance Optimization
o Operational Enablement & Efficiency Enhancement
o Channel Development & Strategic Partnerships
o Customer Success, Retention & Experience Management
o Resource Portfolio Management & Augmented Staffing Growth
o Managed Services, Service-Tech Excellence & Network Delivery Models
o Financial Modelling - CapEx & OpEx Optimization for Operational Excellence

My role involves in building, developing, coaching, and supervising operational teams, aligning them with key performance indicators (KPIs), key result areas (KRAs), and management by objectives (MBOs).
Implementing strategic action plans that foster top-notch performance, underpinned by adaptive thinking and strategic orientation.
o Stakeholder Management: Effectively managed and nurtured relationships with stakeholders, ensuring alignment with project goals and objectives.
o Financial Management: Efficiently aligned strong understanding and successful oversight of budgeting, forecasting, and cost control measures as per organizational priorities and objectives.
o Operational and Resource Management: Proficiently optimized operational processes and resource utilization, leading to increased efficiency and productivity.
o Deadline Management: Consistently demonstrated collaborative meetings and successfully managed project deadlines, ensuring timely delivery of high-quality results.
o Critical and Adaptive Thinking: Excelled in critical thinking and adaptability within dynamic project environments, effectively troubleshooting challenges as they arise.
o Communication and Collaboration: Excellent communication skills and adept at managing consultants, contractors, subcontractors, and vendors, fostering productive relationships for project success.
o Commercial Management: Extensive experience in commercial management, including contract negotiations, procurement strategies, and ensuring project profitability.
o Strategic Orientation: Successful alignment of project activities with overarching organizational goals, contributing to long-term project success.
o Decision-Making and Ownership: Decisive approach to decision making and accountability for outcomes, driving projects to successful completion.
o Safety and Risk Management: Played an instrumental role in implementing safety protocols and managing project risks effectively.
o Continuous Improvement: Commitment to fostering continuous improvement in processes and outcomes.
o Training and Development: Handled an influential role in designing and implementing training programs for team development.
o Service Support Management: Proficient in managing service support functions to ensure seamless project execution.
o Supply Chain Management: Successful oversight and optimization of supply chain managing methods to enhanced overall efficiency.
o Business Development: Identified, led, and capitalized business opportunities, fostering organizational growth.
o Sales & Marketing/Digital Marketing: Engaging a wealth of experiences and specialized methodologies, I’ve adeptly crafted tailored solutions to meet client needs. Moreover, orchestrated impactful online marketing campaigns with a strategic focus on aligning the efforts with organizational objectives. This approach consistently enhanced brand visibility and drives successful lead generation.
o Clientele Partnering/Success Management: Inspiring a customer Centric Approach I’m distinguished for Clientele Partnering and Success Management strategies. Additionally, proactively identified client’s needs and delivering tailored solutions, to ensure long-term sustained success. High Customer Satisfaction Scores (CSAT) and Net Promoter Scores (NPS) underscore my unwavering commitment to delivering exceptional value and cultivating enduring partnerships.

Responsibilities:-
-Develop and implement overall marketing and sales strategies for company products, including pricing and customer service policies and advertising programs. Develops marketing action plans that clearly define objectives, goals, schedules, and assignments to implement and achieve targeted opportunities.
-Establish and implement short- and long-range goals, objectives, policies, and operating procedures.
-Responsible for the leadership and operational governance of Sales and Marketing, Procurement, Supply Chain, Project, Operations department, with each regionally deployed 20 Unit Heads/Crew members to achieve set targets.
-Deliver 80-100% y-o-y ARR growth by launching new markets and closing large, complex deals with Strategic Customers and ensure all Regional Sales Growth, Customer Success Management, Project Management and Account Management Operations.
-Leading the sales and market penetration strategy for the Restaurant, Retail Management Software Saas & Paas Model, and relative solutions (POS Systems, ERP, Digital Signage, Menu Boards, Table Reservation Systems, Pager systems, Proximity Solutions etc.)
-Playing an instrumental role as a thought leader on generating incremental sales funnel related to ICT Turnkey projects including both international & domestic Retail & HORECA franchise chain’s predictable revenue supply chain agreements.
-Enabled new regional offices by recruiting & training new team members.
-Overseeing and driving region’s Digital Marketing & Channel marketing initiatives for the revenue growth & regional coverage. Measure and monitor the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
-Plan and set action plans with marketing department for digital marketing campaigns, including web, SEO, SEM, ORM, social media.
-Travel up to 50% of time depending on need, ensure customer satisfaction and to secure current business growth as well as attract and grow new strategic business.
-Maintain a high level of customer interface to ensure prompt resolution to customer complaints and problems.
-Work side-by-side with the team and with customers, understanding their business and identifying the levers to drive success. Own and strengthen C-Suite, V-Level/D-Level Management relationships through strategic meetings, events, quarterly reviews, and speaking engagements.
-Spotting diversified market development & opportunities for new customers and broader functional expertise in areas B2B & B2G Managed Services & BPO Functional Transformation Services with high focus on high value projects.
-Attending monthly meetings with other senior members of the business. And monthly reporting on sales performance against budget and reporting on variances, perform critical analysis and develop and drive mitigation plans.

Responsibilities:-

Responsible to direct, support and oversee all aspects of Company's sales growth strategy to increase and grow sales, profit and exceed annual sales, develop / establish new markets/ distributorship networks and direct customer base and territory objectives.
Manage day to day sales activities, pipelines, distributor/ channel partners, direct customer base concerns, work with top management and management team to negotiate and approve all sales agreements, ensure account profitability, manage customer complaints and issues.
Crafted a multi-focused marketing approach zeroing in on specific demographics of total market by expanding relationships and identify opportunities with current and new channel partners & sales team ensuring set KPI’s.
Identify, develop, onboard new channel partners, and drive performance of channel partners and direct customer sales, eliminating poor performing distributors.
Expand ‘After Sales’ activities and oversee training programs and effectiveness of distributor’s sales force and sales support to sub-channel partners.
Communicate and implement marketing programs & product updates with distributors/channel partners and sales team with overall demand generation planning.
Develop and execute a business/sales plan to exceed the assigned sales and revenue targets. Manage territory with budgeted resources.
Ensuring the sales team update the CRM (Salesforce) update effectively.
Establish short- and long-term revenue goals for the channel partners, improving processes and methods in how channel partners are certified and managed, as needed.
Responsible to develop forecast of orders and revenue projections on a monthly/quarterly basis.
Direct Territory Sales & Account managers to achieve their set target.
Contribute to top management/board of directors’ knowledge of product/market status through the regular submission of field intelligence and sales reports.
Travels throughout assigned territory calling on prospective customers and building new business. Manages all aspects of the sales process from the initial prospecting to closing the sale.
Maintain relationships with clients by providing support, information, and guidance.
Training the sales team on sales & marketing techniques & raises product awareness through on-site demos, conferences, road shows & exhibitions.

Notable Achievements:
•Reduced customer acquisition cost (CAC) around 25% through organizing Sales & Marketing internship programs, which eventually helped to pull off better market reach enhancing the sales within the limited budget.
•Re-established the market segment and the associated distribution channels identifying short-term & long-term high-growth strategies based on needs based segment and sales effective segment.
•Enhanced business volume by compact channel engagements & establishing strategic alliance with major key vendors, distributors, clientele account like consultants, contractors and all targeted market vertical’s decision making units (DMU), eventually facilitated in increasing qualified leads & sales pipeline opportunities, market penetration, penetration pricing strategies, territory expansion and market development activities effectively.
•Reduced post project maintenance requests, service call backlogs and enhanced the customer services through firm proactive corrective strategic methods, consequently created a reference group & maximized business volume around 25% from existing customers via repeated orders.
•Controlled & solved the looming payables & receivables imbalance issues through watchful sales and strategic discussions, setting effective internal & external payment plans.
•Ensured improvements in margins and productivity in multiple service activities like I.T & ELV System Integration Project management, Annual Maintenance Contracts (AMC), Facility Management, Service Calls, Distribution of assigned product lines through delivering reliable quality services.
•Supported and participated in a leadership role on various corporate social responsibility initiatives and in due course helped to elevate corporate image/goodwill and were able to create B2G market roadmap, new governmental lucrative business opportunities.
Responsibilities:-
•Collaborate across organizational areas/departments to ensure the smooth running of the company.
•Work in coordination with the top level management to set-up short term and long term goals and moreover assisting in preparing strategies to achieve the set objectives.
•Managing significant work sphere of Corporate Business Development and implement new market segment opportunities involved in SMB/SME market.
•Overseeing the scheduled BTL marketing activities & tactical marketing activities with B2B and B2C approach for ensuring the quality & effective product/service line positioning to maintain & increase meaningful enquiry hits.
•Formulates product-market growth matrix along with principal companies/ distributors.
•Managing activity reports, pipeline and forecast reports for higher management. Also responsible for preparing meetings and tailoring communications to address business needs of potential clients/key account as a part of customer retention practices.
•Provide leadership in the development of joint ventures, affiliations & partnership arrangements.
•Managing subordinates and guiding them towards the attainment of business objectives through motivating executive managers and employees by means of expectation setting meetings.
•Ensures that all projects within the portfolio are managed in accordance with the groups’ best practice & processes. Monitors costs, timescales and resources used and takes action where these deviates from agreed tolerances.
•Collaborate with finance department in the formulation of P&L projections/budgets. And evaluates the business financial aspects like financial leakages, profit gaps, departmental petty cash abuses etc.
•Ensuring the best set ISO standard compliance & quality operational/service practices.
•Scheduling various associated department workloads to meet priorities and deadlines.
•Direct & define the appearance of all organization print and electronic materials such a letterhead, use of logo, brochure etc.
•Performs such other duties as may be delegated or assigned.

Notable Achievements:
•Increased total kiosk sales revenue around 12% by launching multi channel Kiosk and establishing renting and leasing business model with recurring revenue model, eventually boosted company’s cash flow.
•Collaborated with outside consultants and re-developed the marketing & solution selling process with executive presentations and improving the service levels, as a result managed market expansion capturing start-up sales volume $2.5m in three different territories strengthening regional reputation.
•Secured multi-facility, multi-year contracts pertaining Wage protection System & Dispensing unit implementations with corporate & financial houses.
•Delivered $1.2m revenue, selling 7 of the first 12 units of an automated cash/coins acceptor & dispensing units in UAE for key governmental financial institution.
Responsibilities:-
•Head Operations for business growth & profitability and implement the project pipe line and transitioning from start-up phase to Business with firm set MBOs.
•Implement strategies for augmenting business, identifying and penetrating new market segments.
•Designing & implementing marketing plans for augmenting the business volume by enhancing brand visibility & recall.
•Driving all aspects of outbound marketing & sales initiatives to achieve business goals & managing the frontline sales & business development team.
•Establish short / long term budgets in tune with the marketing strategies for achieving business targets.
•Provide high-level & value added counsel to key clients.
•Responsible for outsourcing agreements for mega projects and all pricing negotiations with the service providers. Develop strategic relationship with vendor, suppliers and manufacturers in order to develop a broader solution offer.
•Collaborate with executive management team in refining a vision for the business as well as the strategic direction, including assessing the company’s existing market opportunities, competitive positioning and solutions in order to streamline & determine the appropriate roadmap for the group Marketing & P.R activities.
•Overseeing development & tracking of the marketing dashboards and performance targets.
•Benchmarking for market excellence internally & externally and sharing and implementing best practices.
•Attending conferences and workshops, overseeing & shaping of promotional contents/ materials like pamphlets, newsletters, product profiles, client demonstrations and reviewing website updates etc.

Responsibilities:-
•Accountable for governmental sales development & relationship management in multiple locations escalating revenue goals for assigned account.
•Handled customer needs assessments and fulfillments - translating business requirements into logical plan and then implements independently or with sales operations team members.
•Managing the track of assigned independent sales account targets.
•Interact with tender & contracts department for timely quote submissions and legal agreements.
•Interact & coordinate with between sales, shipping, operations, engineering and accounting to ensure accuracy and customer satisfaction.
•Ensure day to day key account issues are solved and conduct periodical meetings & reviews with the client.
•Managed client presentations, sales inquiries and supports technical team on overall pre-sales process.

Responsibilities:-
•Assisting Marketing & Sales Managers & leading crew members.
•Accomplishing marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews.
•Managing Business Proposals, Tendering & Customer Relationship Management.
•Leading business operations & key client account sales associated networks.
•Preparing and completing action plans; maintaining quality norms and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
•Negotiating contracts’ prices, terms & conditions with suppliers & customers.
•Crafting the catalogs, course guides and training brochures that enhances the sales reps’ understanding of complex product features and helped them sell more effectively.
•Supervising sales order/order placements schedules & assists in supply chain managements.
•Train/evaluate & develop new team members for sales.
•Organizing forthcoming product launch/events & promotional plans.
•Managing sales operational reports/assigned target appraisals & receivable collections.
•Assisting in Bio-medical engineering department projects & in winning new markets and controlling marketing/sales/admin operational costs as budgeted.

Responsibilities:-
•Assisting top management and line managers in maintaining standard operating procedures.
•Conducting inventories & store audits to ensure brand guidelines, stock loss preventions, overseeing merchandising, pricing and buying practices.
•Drive sales with retail store managers in order to meet the targets of the organization by developing and growing customer focused approach, understanding the competition, effective trade marketing, promotional campaigns and customer purchase point reward programs.
•Handling customer enquiries, complaints or major incidents/solving customer problems.
•Supporting & maintaining point of sale systems, traffic counting devices, PDA devices and related active components/ security systems along with retail database management systems.