Senthil Dasan Arunachalam

Key highlights
• Distinguished efforts in leading the team from front, guiding and mentoring them to outperform company expectations, becoming an independent and top-performing unit.
• Outstanding role in achieving more than 70million SAR Revenue within last 4 years for the respective firm.

Key responsibilities
• Leading the full cycle of Order management/Fulfillment, which includes project initiation to closure preparing purchase orders, shipping and tracking of all shipment from order to material delivery.
• Spearheading sales of Ironmongery products portfolio by creating a powerful client database. Develop periodic business plans & strategies aligned to macro plans of the organization.
• Taking care of the sales & business development operations with focus on achieving predefined sales target and growth, identifying new streams for revenue growth & developing plans to build consumer preference.
• Liaising with Consultants in getting approval of the Hardware Schedule as per the requisites of ANSI/EN Standards, NFPA guideline and Building Codes
• Using sales forecasting to ensure the sale as well as profitability of products and analyzing business developments & monitoring market trends.
• Keeping architects, clients & consultants in sync with the turnaround times to meet Purchase Order deadlines and ensuring customer satisfaction
• Developing and maintaining productive business relationship with Ministries including Ministry of Health, Housing, Higher Education and attain approval for all the ironmongery products for pursing further action on the order processing.
• Identifying client business needs, RFP responses that include cost analysis and contractual review for making techno- commercial proposal. Ensuring compliance to NFPA 80, NFPA 101 and applicable building-codes.
• Evaluating the untapped market and expand the existing network to increase market coverage and in-turn revenue and growth increment Involve in contract management, negotiations and deal closures.
• Conducting competitor analysis and study price, quality, and study the particular segment of industry, product and market specialization.
• Building and maintaining relationships key customers. Making presentations to key decision makers; effectively selling the products of the organization.
• Studying the management hierarchy of each customer and target the decision makers by providing maximum information on product ranges.
• Understanding the business potential of each channel and plan an effective product, stocking facilities to ensure timely availability of fast moving products.
• Forecasting demand through regular liaison with customers, taking their indent for upcoming months and taking feedback in adherence to industrial norms.
• Keeping self and team updated on hardware Scheduling, Code Compliance, ANSI/EN standards and norms, International Building Codes, Consultative Sales, Project Management, Technical Documentation.

Key Projects.
• Hilton Hotel Riyadh, Saudi Arabia.
• Information Technology & Communications Complex
• Ministry Of Higher Education (MOHE) projects Saudi Arabia.
• King Abdullah Security Compounds (KAP) - Phase 1
• Haramain High Speed Rail Project
• King Abdullah Sport City Jeddah, Saudi Arabia.
• Al Waseel Hills Project - Riyadh
• Ministry of Defense and Aviation Phase 2- Al-Khobar
• King Abdullah Bin Abdulaziz, Project For Development of Security Forces Medical Complexes- Riyadh
• Residential Complexes in South Borders - Najran
• SANG Accommodation - Jeddah, Riyadh, Dammam & Al Hassa

Key responsibilities
• Managed buying & merchandising, production forecast for vendors, quality control, logistics, demand planning and inventory controls.
• Continuously followed up with the vendors and suppliers for their company schemes for better buying. Controlled the inventory by reducing slow moving products and introducing the fast moving products
• Reduced the dead stock by designing better promotions or by sending the slow moving stock list to the sales team liquidation plans
• Coordinated with buyers and manufacturers for facilitating smooth order execution and handling the entire business cycle from quotation to closing the sale.
• Steered the product roadmap through analysis of product needs and take care of the entire life cycle from coordination of work of suppliers to delivering materials on time.
• Involved in product strategy planning, defining product requirements, product positioning, bench marking, technical lobbying and competitive pricing and analysing product metrics.
• Engaged in Product costing analysis with competition pricing and prepare value chain as per profitability norms
• Analysed sales trends, foot traffic and average spend in order to identify strength and weakness to implement crucial changes within range.
• Developed sourcing strategies, handled vendor identification & development, created and updated the vendor database.
• Coordinated and negotiated with contractors / suppliers for adherence of sound commercial principles and delivered quality services / product with significant cost savings.
• Monitored and analysed trends in company spending and inventory control in order to make recommendation for the future, and to identify areas for possible savings.
• Tracked and monitored inventory, identified and suggested liquidation of slow-moving and/or non-performing inventories thus helping improve inventory turnaround ratio and value unlocking.

Growth Path
• Team Manager, May 2006 - Jan 2009
• Assistant Team Leader, Oct 2004 - Apr 2006
• Telemarketing Executive, May 2003 - Aug 2004

Key highlights
• Worked with agents to clearly identify & define their responsibilities, identify challenges, trends, inefficiencies in performance and drive strategies to improve performance and maximize profits of the contact center.
• Drove service and customer support efforts in order to achieve maximum customer satisfaction.
• Implemented processes to capture complaints through ease-of-access measures effective in meeting targets for service level, cost management and customer satisfaction.
• Managed the customer care team in order to provide empathetic and commercially aware responses to all customer complaints.
• Developed congenial and symbiotic relationship with customers through management of the complaint handling process.
• Maintained and managed Telesales team shift schedule. Approved requests for time off based on schedule. Ensured schedule adherence along with call coverage and attendance guidelines.
• Made recommendations to management regarding process improvement strategies. Ensured team complies with all legal and regulatory guidelines related to telesales activities.

Preceding Assignments
Duminda Holdings (Pvt) Ltd., Negambo, Sri Lanka
Secretary for Managing Director & In charge for Glyderoll Lanka operations, Feb 1998 - Dec 2000

Sales & Marketing Coordinator, Jan 1997 - Feb 1998
Glyderoll Lanka, Colombo, Sri Lanka