Kay Seonguk Kim

Samsung Mobile
- In charge of plan & execution local marketing campaigns for GALAXY S & Note series.
- Initiated and managed development and implementation of Samsung GALAXY Note II’s first local brand campaign called ‘canvas:collective’ with a creator of animation Freej; Mohammed Saeed Harib.
- Coordinated cross-functional teams (media, creative, planning, production, online, experiential and retail) across Cheil Worldwide MEA
- To identify and research key international and regional assets that will have a brand fit with Samsung mobile and engage with them with the aim to building strategic partnerships.

Hankook Tire
- Planning and implementation of Dubai International Motor show 2011.
- Pan Arab ATL media campaign execution & Localizing Marketing materials.
- Actively interacted with global network in order to utilize the agency’s strength to deliver the most effectiveness.
- Billing service and market research considering the local marketing budget issue between Hankook Tire and Bin Shihon in KSA

A global clothing supplier headquartered in South Korea. Sales are to mass market retailers and specialty clothing brands in the United States with some sales to Europe and Japan.

- Have roled a key player between buyers and production facilities. Especially was in charge of Target, US retailer.
- Anticipated a potential risk and brought it up to buyers with solutions for client’s convenience to meet the due.
- Planned official PR booklets for the effective business talk.

No.1 leading interior solution providing company selling furniture, kitchen, flooring, hardware, etc. in Korea

- Achieved the high communication skills with clients while discussing to franchise business partners ultimately.
- Conducted door to door sales as a training course to be a regional specialist.
- Employed for US subsidiary, but resigned due to downsizing workforce caused by its financial crisis in US market.

Korean authorized corporation funded by Audi AG and established on 2004

- Reviewed and collected importers’ performance data in order to reinforce effective marketing process and to manage marketing resources.
- Handled event operations, marketing asset management in order to conduct effective marketing activities.
- Implementation of agency steering, events, exhibitions, launches
- Conducted as a key staff at Seoul Motor show 2009