سيرين Abu-Sheikhah

 Partner with sales management to develop and execute strategic regional sales plan.
 Develop, manage and scale advertising, SaaS and DaaS revenue through social ad agencies and direct clients.
 Upsell current business in collaboration with regional sales executives.
 Provide thought leadership within the programmatic, data and social ad communities.
 Work with Account Management, Ad Operations, Analytics to pitch, launch and execute campaigns, deliver insights, and renew business.
 Work with Product team to provide real time client feedback and develop successful DaaS/ad products.
 Deliver the ADARA story through persuasive presentations to clients and agencies across multiple verticals (Travel, e-comm, luxury, finance, …); participate at industry events, where necessary.
 Penetrate the travel industry space, ad agencies and key clients, calling/meeting/presenting to media, marketing, and account executives, from strategists, planners and supervisors.
 Meet and exceed aggressive sales targets on a quarterly basis and manage pipelines.
 Project ownership and management internally and externally with relevant stakeholders
 Regular in market presence (UAE, KSA, JOR, QAT, OMA, LEB)

 Primary responsibility for the overall management and coordination of client relationship.
 Responsible for identifying opportunities and driving revenue growth for a specific group of accounts within the region
 Lead a cross functional team with all internal ADARA teams, including Sales, Business Development, Operations and Product, to ensure client support and business growth.
 Manage internal resources both directly and indirectly to combine expertise in our services with an intimate understanding of clients’ goals and business strategy.
 Take the lead in engaging client on ADARA’s solutions (Data, Analytics + Media)
 Liaising with clients at a senior level to become intimately familiar with client’s strategy, goals and objectives
 Provide strategic counsel and build relationships with executives at client teams to promote the expansion of business at the client
 Develop detailed, strategic account plans at the client level and coordinate the execution of these plans with internal stakeholders
 Partner with internal cross-functional team to develop a roadmap to deliver against identified client business objectives
 Provide the strategic infrastructure to lead cross functional team to deliver high level of service to client
 Ask questions, anticipate issues, and provide proactive solutions relative to all ADARA products
 Ensure all client project deliverables are communicated, documented and managed to by cross functional team
 Contribution to the creation of new processes, handles miscellaneous analyses/projects that can include regional analysis, regional revenue reconciliation and/or other high-level initiatives.

 Training responsibilities:
 Account management client servicing, campaign execution, and analysis.
 Optimization techniques and focus on performance guidelines.
 Work with account managers, sales and development on custom implementations on approved projects

Part Time Translation English/Arabic and Vice Versa

I trained at Audi Bank for 6 weeks starting from 1/7/2009 until 13/8/2009. It was a training program that included a brief outlook on all the banks departments at the head office and all branches. (Certified Certificate)

Key Responsibilities:
- Attending Arabic Classes with Students from Oklahoma University and working with them on translation.
- Helping the students with Homework’s, Tasks, and Research.
- Guiding them around Amman and working as a translation/ tour guide