Serkan KIZAK

Managed all aspects related to pricing requirements of ME countries’ Sea Logistics to ensure financial targets and all
P&L goals are achieved
*Attended Global Sea Pricing & Process meetings to improve data, recommended changes in the pricing
structure/methodology and new quotation tool
*Tracked and reported the results of Global - Regional RFQs & Tenders
* Maintained and reviewed rate margins & carrier selection with the Country Ocean & Regional Trade Lane Managers
* Maintained awareness on competitor & carrier activity and industry trends by driving rates/contract negotiations and
participating in RFQ and bid processes by meeting deadlines set by customers and sales team
* Worked collaboratively and effectively with other skill teams, sharing knowledge of the market and trades. Followed up
and reviewed feedback from the sales team and network on rate competitiveness
* Executed interviews, hiring pricing team players in accordance with corporate guidelines, and achieved corporate goals
& initiatives through training, coaching and motivation

Defining & Developing Commercial Strategies for the organization.
• Creating and managing short & long-term goals and objectives in line with 5PL’s Vision and Mission.
• Controlling the process for issuing Logistics Service Agreements as requested by the Senior Management.
• Contributing to the financial aspects of bids; primarily Governmental, with focus on cost estimation.
• Developing statistical analysis and scoreboards for monitoring in lieu with Continuous Improvement.
• Working in collaboration with the Warehouse Team for proposal creation and review related to Warehousing &
Logistics requirements.
• Acting as the primary point of contact for any commercial activity with specific attention on customer retention
and building on the customer portfolio.
• Maintaining sales volume, product mix, and selling price by keeping current with supply and demand, changing
trends, economic indicators, and competitors.

• Examined possible opportunities/demand in UAE market
• Leveraged market data to drive market growth
• Searched customer needs and concerns to adjust the decent price level by taking into consideration the competition
• Developed strategic plan by studying technological and financial opportunities
• Accomplished subsidiary objectives by establishing plans, budgets, and result measurements; allocating resources; reviewing progress; making mid-course corrections
• Monitored regular competitor analysis & review of rates

• Managed UAE’s Sea Freight P&L with 25 direct reports achieving over 83% in employee engagement survey
• Managed customs clearance activities at UAE ports and Aweer dry port (Used cars for African Market) to ensure timely goods clearance avoiding excessive demurrage charges and minimizing business disruption
• Defined & implemented country oriented Ocean-Freight strategy and processes balancing Corporate and Regional strategy to achieve optimum profitability and effective use of business assets, human capital (Core Carrier strategy, cost reduction based on local charges and revised buying freight rates with each core carriers for competitiveness)
• Conducted negotiations with service providers (Lashing, inland haulage, special equipment providers) to implement cost controlling with adding financial value for the cash-to-cash cycle time
• Contributed developing other service products like Road Freight / Project base transportation requirements from DSV network, national sales team and project department (e.g. Danish MOD biz, other military based shipments from/to Abu Dhabi)
• Provided monthly competitive sea freight FAK rates for Marketing & Sales and guided the commercial teams to present product value proposition as well as to lead the product considering all competition and market trends
• Developed and enhanced key customer relations in co-operation with Marketing & Sales (M&S). Conducted market research via liaising with industrial contacts including on-going visits to existing and potential customers
• Guided sales team and business development managers with Middle East market facts
• Developed strong carrier relationships, particularly with regional and global partners
• Prepared financial, operational reports and business plans including variance / deviation explanations
Top Achievements:
• Contributed to the opening of Abu Dhabi branch office and sourced entire employees
• Accomplished setting-up LCL Product in DSV-UAE in Dubai and related LCL routes’ connections in Dubai between Asia, North Europe, Baltics, Mediterranean to Eastern and Mid-Africa- as a Hub Function. (Launched console box from Germany, Hong Kong and Netherlands on a weekly basis & doubled the volume from Italy)
• Increased market share by 3% (Especially Africa Market - Trade business), other trade lanes, meeting targets and customer satisfaction
• Achieved department’s operational and financial targets defined in annual budget. Supported domestic and overseas offices’ operational P&L statements. UAE Sea Freight Department’s GP ratio was 24-26%, circa AED 2.5 mil. per month
• Cost reduction, customer expectation & satisfaction provided by continuous improvement of customer service and motivational trainings for the team
• Took full responsibility of the customer contracts. Reviewed Standard Operating Procedures (SOP’s)

• Managed UAE’s Sea Freight P&L with 10 direct reports by Financial KPI’s as Gross Margin Return on Investment (GMROI) Freight bill accuracy and Invoice timelines
• Successfully gained new customers, maintained existing network relations as well as developing potential business
• Restructured OFR department and increased productivity by Operational KPI’s as Mandatory Timestamp Completeness, LOT, Proof of Delivery in addition to creating good working environment for the employees
• Accomplished improving LCL volume in DHL Abu Dhabi by 50%
• Keeping up-to-date with the country law & company policies and making sure applied across my team
Top Achievements:
• Maximized LCL profit and doubled the volume from DXB Hub to Abu Dhabi; launched new direct consolidation boxes from Germany, Italy, Netherlands, UK and Shanghai
• Held fully accountable for ensuring market share growth from %1.2 to %1.8, trade lanes and sector profitability, meeting targets at %20 over budget in 2012 and 58% growth on EBIT
• Ensured customer satisfaction by keeping track of the Customer Complaint Usage ratio at 78%
• In 2012, 98% success in responding to Global Bid Team quotations
• Achieved and increased all Global OFR KPI’s in terms of Operational, Financial, Environment, Human Resources from 45% to 95%
• Accomplished in executing the following accounts and projects:
o Aviation Sector- Strata, Amroc, Etihad Airways catering cargoes, Yahsat, Emirates Airlines, Boeing.
o Oil & Gas Sector- Halliburton, Schlumberger, Weatherford, Baker Hughes
o GHQ of UAE Armed Forces projects
o Volvo Ocean Race- 2011-2012 Abu Dhabi stopover
o Kone Crane- Abu Dhabi Khalifa port Phase I & II Projects

• Worked on tenders of many Global Companies.
• Managed regional and local sea freight tenders and quotations with my team
• By using CMS Contract Management System (Meta Ship) checked and compiled all global contract rates and regularly dispatched them to the network (operation, sales etc.) as well as informing the recent updated rates
• Performed AMS, ISF & FMC fillings via internet for all export shipments destined to and/or via USA and Canadian Ports
Top Achievements:
• Composed OFR rates with service details in response to enquiries received from network, sales department, branch offices and customers in addition to offering composed rates to request owners with the approval of the department manager. Listed and compiled all OFR rates received from the carriers
• Monitored and developed the KPI’s on product at branch/country level by using the most objective methods as Active Leadership and Career Planning. Created my own dashboard system. Succeeded in maintaining the Operational KPI over 95%, from circa 60% at the time of joining
• Acquired success in meeting deadlines by 95% the minimum, ensured standardization in quotations and achieved the Hit Ratio by 75%