Sevla Serbest, Director of People and Culture

Sevla Serbest

Director of People and Culture

Bayzat

Location
United Arab Emirates - Dubai
Education
Master's degree, Guidance and Psychological Counseling
Experience
4 years, 9 Months

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Work Experience

Total years of experience :4 years, 9 Months

Director of People and Culture at Bayzat
  • United Arab Emirates - Dubai
  • April 2016 to May 2018

Bayzat is a technology company that provides insurance and HR solutions. It is one of the fastest growing startups in the MENA region and it has also been recognized by Forbes Middle East as the most promising startup of 2016 and 2017 in the UAE.
• Leading People and Culture function and monitoring and reporting key HR metrics and KPIs, which drives full employee life cycle from Attraction, Recruitment, Onboarding, Development, Retention to Offboarding. Providing strategic leadership for the management of people throughout the organization including talent acquisition, talent management, employee experience/engagement, organizational development, compensation and benefits planning, employee relations, people analytics, internal communications, culture, organizational change, training and development and all areas of HR.
• Understanding high-level business goals, structuring the People and Culture team, setting strategy, analyzing and improving HR policies/processes and evaluating data to drive results that help the organization to achieve organizational goals.
• Building and promoting company culture, vision and mission, fostering positive, unique and thriving work environment and overseeing culture activities, including all hands meeting, annual team meetings, team engagement etc.
• Planning for what sort of strategy and services will need to support the business before, during, and after rapid growth. Creating employer branding, candidate engagement strategy, sourcing methodology to attract, hire and retain the right talent. Building the team from scratch to 130 people with 28 different nationalities within 2 years.
• Coaching the leadership team on best practices for selection, development and retention of team members.
• Supporting, encouraging and enabling team members reaching their potential and focusing it in the right direction through coaching.

Human Resources Manager at Aslanoba Capital
  • Türkiye - Istanbul
  • September 2013 to March 2016

Aslanoba Capital is an early stage technology Venture Capital fund from Turkey, designed to accelerate the growth and success of entrepreneurial companies through an array of business support resources and services that includes capital, coaching, shared services, and networking connections. Aslanoba Capital invested in 71 start-ups with a total funding of $67M in Turkey and the US with a focus on e-commerce, mobile, marketplaces, digital content, and SaaS.
• Providing both strategic and hands-on Human Resources support in the areas of recruitment, talent management, employee relations, coaching, employer branding, organizational development, compensations and benefits and more.
• Acting as a strategic business partner to co-founders, directors, managers and employees of both the leadership team and each portfolio company by providing coaching and counseling regarding organizational culture, HR and employee relations.
• Participating in the organizations’ business planning processes and ensuring that all HR programs and policies are aligned with and support the vision, goals and priorities of the organization.
• Managing the full spectrum of talent acquisition and recruiting workflow including sourcing, screening, hiring strategies, recruiting/interviewing, interview training, coordinating feedback, negotiating offers, salary and compensation packaging and onboarding for a range of technical and general business roles from C-level positions to entry level for fast-paced, entrepreneurial startups.
• Networking through industry contacts, associations, groups and educational resources in order to proactively develop qualified candidate pools in advance of needs.

Human Resources Manager
  • to

Peak Games is the 3rd largest social gaming company globally uniting tens of millions of players every day. Since
its inception in November, Peak Games has grown to team members across the globe. It is backed by
premier venture capital funds.
• Acting as a strategic business partner for department heads by providing counseling and HR support in the
areas of employee relations, employee communications, training, performance management, expat
management and employee development.
• Handling the full cycle of recruiting (source, interview, schedule, reference) across multiple channels
(external agencies, internal referrals). Coordinating and implementing university-recruiting initiatives.
Conducting employee orientation to foster a positive attitude towards company goals.
• Creating and implementing talent acquisition strategies to support a fast-paced business by attracting and
retaining talent for a wide variety of levels and job functions.
• Enhancing employer brand through integrated and creative HR activities both internally and externally.
ROCKET INTERNET TURKEY & MENA

Senior Human Resources Generalist
  • to

Rocket Internet is one of the most successful Internet incubators responsible for starting+ market leading e-
commerce companies globally. It’s a Berlin-based incubator and has+ international branch offices on 5
continents with an operational reach of+ markets. Rocket Internet opened its Turkey & MENA offices in
September. During that year, it grew to+ employees and launched 7 ventures.
• Responsible for timely and effectively managing of recruitment process (job postings, screening
applications, assessment centers, conducting interviews) and identification of the most effective methods
for sourcing candidates (internal, external resources, agencies, etc.), working with local and global search
and selection companies to identify the best candidates, coordinating and following up.
• Assisting all HR related processes and activities (training and development, performance management,
headcount planning, reporting, employee relations, compensation and benefits).
• Supporting MENA operations with building a team of trainees, junior employees responsible mainly for
content development, operations and product relevant tasks.
• Responsible for implementation of global HR practices in Turkey.

Human Resources Generalist at ILBAK HOLDING
  • to

Ilbak Holding is a local company partnering with Stroer with approximately employees. It focuses their
operations on four core businesses: media (indoor/outdoor) advertising, printing, construction and mining.
• Assisting HR Director in initiating, developing and implementing Human Resources processes and
strategies in the areas of recruitment, new employee orientations, trainings, performance management,
compensation and benefits, reward and recognition program and internal communication activities.
BGN
Retail Operations Specialist
• Recruiting and orientation of store personnel. Responsible for staff trainings, performance follow-up and
benefit packages.
DOGA COLLEGE
Psychological Counseling
• Actively participating in job recruitment processes and coordinating training programs.

Education

Master's degree, Guidance and Psychological Counseling
  • at Bosphorus University

courses: Business Strategy for HR Leaders ICF Accrediated Coaching Training Program (ACTP), Flow Coaching International

Bachelor's degree, Guidance and Psychological Counseling
  • at Bosphorus University

Turkey,

Specialties & Skills

HR Strategy
Coaching
Onboarding
Recruitment
HR Management
ADMINISTRACIÓN DE BENEFICIOS
ADOBE PREMIERE
ADVERTISING
BUSINESS STRATEGY
COACHING
CONTENT MANAGEMENT
COUNSELING
E-COMMERCE
EMPLOYEE RELATIONS

Languages

English
Expert
Turkish
Expert