Communication, PR and Branding Manager
Save the Children
Total years of experience :20 years, 7 Months
• Develop a communications strategy and work plan including plan, goals, initiatives, campaigns, budget and tactics.
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media.
• Design, manage and execute global priorities, campaigns and special events such as sponsorships, press conferences, international days, etc.
• Leverage existing media, individual, and organization relationships and cultivate new contacts within business and industry media.
• Manage and respond to media inquiries and interview requests, as well as the general public.
• Create content for press releases, byline articles, presentations, media kits, speeches, newsletters, website content and company literature.
• Monitor and evaluate achievement of communication strategy objectives, analyze feedback and effectiveness, and communicate results.
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Improve management and employee relations.
• Manage communications budgets.
• Oversee and sign off on brand visibility and Information, Education and Communication Material.
- Plan, develop and implement PR strategies.
- Assess, anticipate, and capitalize on relevant PR opportunities.
- Develop and build the positive image and recognition of the property in local and international markets.
- Research, write and distribute press releases, while ensuring achieving maximum positive coverage though targeted media and online/offline communication channels. Collate and analyze media coverage.
- Initiate and execute the property’s CRS.
- Organize events including new product announcement, receptions, press conferences, exhibitions, and press tours.
- Ensure that all online and offline collateral, public and guest communication and corporate image are on brand.
- Present property on social media channels (Website, Facebook, Twitter, Trip Advisor, etc), and securing a two-way communication channel, through engaging, empowering and encouraging.
- I am also presently in charge of many marketing campaigns and initiatives.
- Supervise strategic development and implementation of digital initiatives.
- Strengthen and expand relationships with key clients.
- Coordinate production team to drive and execute interactive initiatives.
- Fiscal responsibility for overall account profitability including client budget, expense reporting, and campaign profits and losses.
- Liaison between Agency and Client to establish goals and budget and ensure the receipt of quality, cost-effective solutions.
- Conduct performance management and goal assessment of staff.
- Help in planning and implementing OFFTEC's strategic marketing plans to achieve corporate objectives.
- Conduct market research activities to identify targeted business area and better position OFFTEC’s products and services.
- Conduct competitive analysis researches to monitor products and services offered in the market.
- Prepare, plan and implement OFFTEC’s participation in events, trade shows and promotional events.
- Responsible for monitoring the local media and categorization of industry related information into the internal storage system.
- Responsible for coordinating website/database creation, development and maintenance between clients and team members. This responsibility begins at composing the offer, following up, drafting the agreement, identifying the client's specifications and requirements, relating this information to the team members and supervising the success of the project according to the client's feedback. Registering, activating and renewing domain names.
- Responsible for writing articles about A2A accomplishments, including a newsletter and product announcements.
- Responsible for creating and editing A2A product manuals.
- Managing internal review and quality assurance activities, by:
• Analyzing customer satisfaction feedback and supporting the Managers to work with the reviewers in identifying issues and improvement objectives
• Assisting the Managers with development and monitoring to promote consistent service delivery
• Auditing internal work practices and helping the company to identify issues and improvement objectives
- Acting as an Educational Advisor.
- Assist students with using library reference materials, field of study information and applications, gathering information and creating flyers on studying in the USA, visa issues and university information.
- Assist the country director in organizing the traveling package for the Fulbright students.
- Assist in managing Test preparation courses, management training courses, Youth in Business program and Young Learners English Language Program.
- Answering inquiries and handling walk-ins for the center’s courses such as management development courses and test preparation. Registering students, maintaining the registration database and making follow up calls.
- Prepare the necessary paper work to administer the courses such as making invoices, preparing evaluation forms, certificates and evaluation summaries.
- Administering placement tests.
- Update promotional materials and promote courses by sending flyers, faxes and snail mail to schools, parents and students.
- Coordinate with trainers about course outlines, dates, schedules, etc., communicating with hotels about training facilities.
A scholarship from Rotary International. Attended several courses with an emphasis on Political Science; duration of a year.
Scholarship from the Ministry of Higher Education