Regional Manager IRAN Central & North
British American Tobacco
Total years of experience :17 years, 0 Months
Managing a team of 97
8 managers as direct reports
Responsible for a territory of below approximate specifications:
54% of national volume
70 major cities, 3, 000 villages
40, 000 retail outlets
1, 500 wholesalers
Covering about 20% of Iran geographically
Managing a team of 3 managers, 7 executives
Responsible for a territory of below approximate specifications:
33% of national volume
150 cities, 7, 000 villages
58, 000 retail outlets
1, 700 wholesalers
Covering about 60% of East of Iran geographically
Tailor-made projects for majority of the Tourist Attractions of Iran which are located in the territory
Successfully launched Kent Poly-wrap and Kent Destination pack with over 90% availability in target universe. Rate of migration was 107%.
Managed national distributor
Responsible for wholesale market IMS which accounted for 95% of national volume
Dotted line management of 8 executives
Covered around 600 key wholesalers nationwide
Helped to sign off national Distribution Contract
Managed WS census nationwide in Tier I and Tier II cities
Shipment targets achieved
Exceeded line management expectations
Responsible for the Training and Development of the Marketing staff.
Launched Lighthouse Trade Academy as a local training initiative which was recognized as second training initiative in the region
Localized the Direct Distribution Training packages
Launched Focus on Fundamentals Training system
Developed the pool of facilitators
Held numerous Training programs and workshops