Digital marketing Manager
Alba
مجموع سنوات الخبرة :17 years, 2 أشهر
group company
* Developed and implemented data-driven strategies for interactive marketing campaigns which
significantly increased brand awareness in the market.
* Identified new digital channels and performed a detailed market analysis.
* Monitored and analyzed the performance of the campaigns and conducted monthly reports.
* Managed and was in charge of web presence, including but not limited to accounts on various social
media platforms, such as YouTube, Facebook, and LinkedIn.
* Created and integrated new digital marketing campaigns; managed and coordinated a team of 12
employees.
* Developed a new content strategy and provided continuous feedback to the managers and web
development team.
* Significantly increased online sign-up conversion from 25% to 57% in 2020.
* Pro-actively participated in weekly team meetings with managers and was responsible for the
allocation of the advertising budget.
* Awarded Employee of the Month twice for performing great work.
* Develop and lead a comprehensive marketing strategy, from ‘top-of-the-funnel’ awareness through
conversion. work closely within paid search, display, rich media and video, mobile, social, search
engine optimization (SEO), conversion rate optimization (CRO) and affiliate marketing space and will
ensure integration of digital marketing with offline marketing strategy and tactics.
* Lead the development of brand marketing program, taking a pro-active approach to building
strategic business partnerships with 3rd parties and developing innovative propositions. Undertake
real-time reviews of the impact of marketing campaigns on sales performance, and adjust incentive
structures accordingly to deliver the maximum ROI for brand.
* Design and implement objective driven, analytically supported email marketing
programs/campaigns which leverages a wide range of best practices, strategies, tactics that are best
suited for the target market and the business. Develop plans within these programs/campaigns to
ensure RSM is growing in its relevancy, effectiveness, and audience. Strategically build email
marketing plans that support the objectives for user growth and the objectives of our marketing
organization as well as the growth objectives of our business. Ensures that the role of email
marketing communications is aligned with building on the awareness gained fosters an engaged
audience while helping to build the pipeline of qualified leads for our sales process.
* Develop and execute the strategy surrounding our e-mail marketing, including development of e-
mail nurture campaigns targeting existing accounts and prospective accounts that result in
increased demand generation and revenue growth, along with e-mail nurture campaigns with B2C
customers. Perform day-to-day email marketing activities including email campaign set-up,
customer list segmentation, landing page creation, scheduling, multivariate testing, URL tagging and
deployment of one-time, recurring, triggered and dynamic content-driven nurture marketing
campaigns.
Develop and manage digital marketing campaigns that combine search, social, and display.
* Create and manage quarterly digital promotional plans and budgets.
* Develop and execute digital acquisition campaigns.
* Hands on collaborate role working with our business unit to provide digital marketing support to
achieve marketing goals.
* Develop and execute annual E-Marketing plan including.
* Take ownership and manage the brand approved online reputation management platforms by
responding to all customers comments.
* Developing and managing digital marketing campaigns.
* Email Deployment Execution: Create and manage the email calendar, coordinating with online and
offline promotional offers. Source products and offers to support the calendar. Indirectly manage
copywriters and designers to create emails. Responsible for working with our Email Service
Provider (ESP) to deploy emails. Build, test and deploy email using our ESP.
* Collaborate with marketing operations, business development, and the broader IMC organization
to ensure the activities managed though the email marketing team, and the data generated from
them, are effectively integrated with our CRM system and other data management systems. Serve
as an advocate for digital marketing when working with the other teams who collect and manage
data to influence the proper use/management of customer behavior data which would benefit the
efforts of the digital marketing team.
Maintain close client communications while clearly defining marketing objectives.
* Provide support to the marketing manager and other key team players.
* Hold regular staff meetings to track progress of all ongoing campaigns.
* Devise effective ways to increase client sales.
* Developed brand awareness and marketing strategies.
* Prepared market analysis reports for each project.
* Developed and implemented product placement strategies.
* Assemble marketing teams for each project.
* Respond to client inquiries.
Fashion international group company
* Analysis product and category performance and makes sound decisions on how to improve
category performance through merchandising and visual representation.
* Provide training to District Managers and in some cases Store Managers to guarantee a clear
direction.
* Develop and manage the MAA in order to develop them to the next stage in their career.
* Work with management on store walk trough’s and planning weekly moves and jobs.
* Create showroom redo schedule for the year and coordinate with Merchandise Managers specific
weeks for specific showrooms.
* Provide a project schedule to identify when updated floor plans and moves will be performed.
* Work with the stock room team to make sure all our best sellers and exciting new products are out
for our customers to see.
courses: Graphic design & marketing Management Diploma * American – Canadian Board Certified fellow member Training of coaches