Regional Sales Manager
KBS
Total des années d'expérience :27 years, 10 Mois
KeyBS, Key Business Solutions is a Solution Provider & Systems Integrator Company offering a comprehensive range of technology solutions & value added services across diverse industries and various business sectors all over GCC & some African countries. KeyBS provides a complete portfolio of specialized services that simplify and automate payment processes using electronic services through multi channels including KIOSKs, ATMs, POS as well as E-channels such as Mobile Applications and Web Solutions.
Core Responsibilities:
• Promote products/services addressing or predicting clients objectives.
• Conduct research to identify new markets and customer needs.
• Identifies and develops new business opportunities from existing clients through add-on services.
• Build long-term relationships with new and existing customers.
• Arrange business meetings with prospective clients.
• Works with technical management team for development.
• Communicating new product developments to prospective clients.
Core Responsibilities:
• Channel Expansion
• Account Profitability
• Account Management - Visibility Promotion and Productivity
• Promoter Productivity Management
• Supervision of 20 staff
Key Strategic Achievements:
• Created a new KR distribution model - Mapping of small time Retailers to increase foot prints and expand business.
• Started with Tayseer, launched successfully and now enrolled another bigger partner with 6 Key Retailers mapped and ready to start business.
• Successful to surpass competition sales with big margin in Jumbo even being preferred to du.
• Drove business with Power Retailers like Jumbo, Jacky’s, E-max, Lulu Hypermarket, Plug-Ins, iStyle, Harman House, Al Safeer Hypermarket, KM Trading, Hi Phone Telecom and Fast Telecom.
• Enjoy highest productivity of promoter on postpaid among Key Retailers.
• Achieved a target of 10, 000 iPhone and 6000 Samsung handsets through Key Retailers and wholesalers.
• Rolled out Shop in Shop and Experience Zones in store including Jumbo with a large visibility of space.
Core Responsibilities:
• Dealer and Partner management; Channel commission; Channel profitability & Manpower productivity.
• Coordinate with sales support, finance, fraud & revenue assurance department, CRM, warehouse departments to ensure to coordinate activities across the departments.
• Supervision of 9 staff.
Key Strategic Achievements:
• Re established the sales for Eros (Master Retailer) from AED 440K to AED 1.32 million a (300% increase) in 6 months span in 2009 by strategizing business development efforts to outperform corporate targets. Travelled extensively in the territory to capture strategic business and re-establish the non performing dealers and added new potential dealers under Eros.
• Market research & survey in 2009 - done research and survey for the entire UAE for sub dealer channel for profiling the dealers.
• Retained performing dealers, even after signing up exclusive agreements with competitor operators.
• Drove business with Power Retailers like Carrefour, Jumbo, Jacky’s, E-max, Eros, and Plug-Ins.
• Achieved exclusive branding agreements for performing dealers in the market without any rental payment.
• Instrumental in introducing new software for activating SIM cards online through Web base and have implemented.
Responsible for managing product, strategic sales & marketing for respective Product Category Management - of Brands - Heineken, Amstel, Amstel Light, Budweiser, Tiger, Sol and Al Mazaa / Pernod Ricard Brands - Chivas Regal, Ballantine’s, Jameson, Malibu, Kahlua, Jacob’s Creek, Stolichnaya, Beefeater and Tia Maria (Alcoholic Beverages) for the assigned territory of Qatar to ensure that market penetration, brand visibility, growth, market share and profits are maximized.
Key Strategic Achievements:
Direct responsibility for achieving Revenue Budget set and agreed with the Management including profitability forecast including the preparation and implementation of annual operational plan with business management in the Qatar market.
Responsible for managing strategic and tactical marketing, coordinated the development and execution of marketing plans of product categories under responsibility for promoting the sales through Key Accounts - 3, 4, 5 Star Hotels, Clubs and Retail Establishments including Product Listings, Sales, Display and Promotions, forecasting and budgeting.
Plan, execute and supervise key product launches & marketing activities in the assigned territory.
Directed 175, 000 USD strategic marketing program and delivered a 40% growth in sales in 2006. Positioned the company as a dominant industry leader, providing marketing leadership to facilitate high-growth goal attainment and achieved 40% YTD growth for HEINEKEN where as the Qatar Beer market has grown at 20% in 2006.
Spearheaded and manage to achieve 25% YTD growth for CHIVAS Regal where as Qatar Scotch market grew at 18%.
Commended for the excellence in performance and achieving 100% POS distribution and visibility across all channels.
Spearheaded and successfully increased Heineken Draught distribution by 115% and Amstel Light by 175%.
A multinational company dealing in cigarettes of international brands such as Rothmans, Benson and Hedges, 555, Dunhill, Cartier, Kent, John Player Gold Leaf etc.
Job Responsibilities
Handled all channels across Dubai, Sharjah and Northern Emirates, which consist of independent groceries, HoReCa, convenience stores, key accounts, wholesalers and tobacconist.
Accountable for sales volume and profitability within territory based on annual company plan. Managed a team of nine distributor representatives.
Responsible for investment in territory as per brand and product focus.
Responsible for co-ordinating the local trade marketing strategy, program and competencies based on the regional marketing strategy.
Prepared monthly evaluation reports.
Conducted consumer contact activities.
Maintained channel vice up to date consumer and retailer database.
Implemented and agreed merchandising as per brand guidelines.
Develop, implement and evaluate POP driver initiatives to meet the agreed objectives.
Co-ordinated with the distributors for filling distribution gaps and product availability.
Placing and merchandising point of sale material as per cycle instructions.
Prepared plan of action (trade and consumer) for brands.
Submitted monthly journey plans and prioritised important outlets within the territory.
Designed consumer and trade promotions for allotted territories, with the support of a brand team.
Conducted events and promotional activities as per agreed timings.
Prepared and handled budgets, in the given territory as per brand.
Achievements
Conducted the biggest and the greatest consumer contact activity in the history of BAT - Middle East.
Achieved high sales volume on John Player Gold Leaf in Northern Emirates.
Placed in store furniture in 190 outlets free of cost due to good customer relations.
Achieved territorial targets on a monthly basis.
One of the largest FMCG company in the U.A.E. Distributors of key brands like Lindt, Toblerone, Johnson and Johnson, Hero, Novartis, Henkel cosmetics, Bahlsen, Nestle, Parker pens etc.
Job Responsibilities:
Responsible for sales of all ‘A’ class key accounts.
Handling key brands like Novartis, Lindt, Toblerone, Johnson and Johnson, Hero, Henkel cosmetics, Bahlsen, Nestle, Parker pens etc.
Responsible to merchandise and order in an important account like Carrefour.
Maintained and followed planograms in allotted outlets.
Key Achievements:
Achieved monthly targets on a regular basis.
Free listings and free Gondola space acquired in major accounts through good customer relations.
Sole distributors of Lego toys in U.A.E., Oman and Bahrain. Distributors of Jeux Nathan, Smoby and Super Joeut toys in the U.A.E., Oman and Bahrain.
Job Responsibilities:
Handling and merchandising sales for key accounts such as Toys “R” Us, Carrefour, Toy Town, Baby Shop, Magrudy’s and Lamcy Plaza.
Maintained planograms as per company instructions.
Travelled in the Middle East for Marketing and Merchandising.
Attended seminars and meetings in the Middle East.
Key Achievements:
Promoted within 12 months from Sales Executive to Senior Sales Executive.
Trained as a Lego Model Builder in Copenhagen, Denmark for the Middle East.
Built Lego play areas in shopping malls and key accounts to educate and create brand awareness among the consumers and retailers.
Conducted major Lego Events such as “Building Happenings” and “Micro Shows” in Dubai and other countries in the Middle East, which had press releases.