SHABBIR TAKEY

• Scaled regional distribution to AED 7M+ in annual revenue, managing a portfolio of 15+ premium and
mass-market brands including Tom Ford, Guess, Adidas, Diesel, and Max Mara across UAE, Oman,
and Bahrain.
• Expanded dealer and key account base by 30% through strategic partnerships and new client
acquisition, penetrating new retail and e-commerce channels across the GCC.
• Managed flagship accounts including Chalhoub Group, Lulu Group, and Brand for Less, while growing
e-commerce revenue through Noon, Amazon, Namshi, and Ounass.
• Negotiated pricing, rebate structures, and commercial contracts with sub-distributors and key
accounts, improving margin while securing long-term commercial partnerships.
• Oversaw sub-distributor networks across Oman and Bahrain, providing commercial guidance,
performance monitoring, and trade support to ensure consistent brand representation and sales
growth.
• Led annual brand budget planning and quarterly performance reviews, aligning sales targets with
principal expectations and delivering accurate demand forecasts to support procurement and supply
chain.
• Executed BTL activations, brand training programs, and in-store merchandising campaigns across 50+
points of sale, boosting brand visibility and retail sell-through performance.
• Generated regular MIS reports, sell-through analysis, and market share assessments for brand
principals, enabling data-driven decisions on product allocation, pricing, and promotional investment.
• Delivered consistent year-on-year revenue growth through disciplined forecasting, aged-inventory
liquidation strategies, and proactive competitor benchmarking across MENA.

• Led eyewear distribution across UAE, Oman, and Bahrain, growing annual territory revenue to AED
4M+ across 10+ brands including Tom Ford, Guess, Diesel, and Swarovski.
• Launched and scaled distribution networks for 8 newly acquired brands including GANT, Harley
Davidson, and Skechers, achieving rapid market entry and full brand alignment within year one.
• Expanded dealer and key account base by 30%, securing placements with Al Futtaim (Guess Boutique)
and Liwa Trading (GANT Boutique), while initiating e-commerce channels on Noon and Amazon.
• Negotiated contracts, pricing structures, and rebate agreements with key accounts and sub
distributors, maintaining competitive positioning while protecting company margins.
• Produced monthly sales performance reports and market share analyses for senior management and
brand principals, supporting strategic planning and promotional budgeting.

• Managed a luxury multi-brand portfolio across watches, accessories, leather goods, eyewear, and
perfumes, consistently achieving AED 3M+ annual revenue targets across UAE retail channels.
• Expanded distributor network by 25%+, onboarding key accounts including Paris Gallery, Karji
Perfumes, and Al Futtaim Watches through targeted prospecting and structured commercial
negotiation.
• Coordinated in-store merchandising, seasonal product launches, and retail staff training to strengthen
brand visibility and drive customer engagement across flagship locations.
• Managed comprehensive after-sales service coordination and repair tracking across the dealer
network, enhancing customer satisfaction and reinforcing long-term brand loyalty.
• Monitored competitor activity, pricing trends, and market dynamics, delivering regular intelligence
reports and recommending adjustments to promotional and pricing strategies.

• Managed end-to-end inbound and outbound shipment operations from DAFZA free zone, overseeing
trade documentation, customs clearance, and vendor coordination for luxury goods.
• Maintained inventory accuracy through regular cycle counts, system reconciliations, and purchase
order processing, supporting seamless supply chain operations across UAE retail locations.