Shabnam Kalam

Worked with 200+ influencers across nano, micro, and macro tiers, delivering impactful seasonal campaigns and product gifting strategies.
Collaborate closely with external Agencies, Merchandising, Social Media, Performm Marketing & Operations team to execute multiple social media campaigns.
Planned and executed omnichannel campaigns (WhatsApp, SMS, emailer, PN) to support new launches, events, and offers.
Drove a 97K+ increase in followers on organic social and exceeded 2024 engagement KPIs through paid & barter influencer content.
Played a key role in positioning American Eagle as the top brand for CRM marketing during Black Friday 2023.

CRM activities contributed to 23% of monthly orders and 22% of revenue.
Increased push notification conversion rates to 3% and emailer conversion rates to 1%.
Played a key role in growing Feelunique's Instagram followers from 10k to 21k within six months through initiatives like giveaways and campaigns.

Brands: Zara, Zara Home, Stradivarius, Sfera, Womensecret & Gerard Darel