Senior Manager
Etisalat
مجموع سنوات الخبرة :21 years, 5 أشهر
Events & Sponsorship (Brand & Communications). Identified high potential opportunities leading to multiple sponsorship & events in the telecommunications sector, Live Mass Communication above 25K, Family Entertainment, Sports Marketing including full-fledge activation and executions.
•Led the development of massive events & sponsorship strategies in line with Etisalat Group guidelines, also supporting the local requirements of brand communication.
•Directed a team of marketing and communications professionals responsible for the production of all print and digital materials for Etisalat brand sponsorship and events campaign end to end. This includes and is not limited: agency briefing, design development, adaptation, execution, and implementation, including review and budget management and post-campaign analysis.
•Introducing & establishing new products, services & brand “SWYP” to live mass communication for the first time in the corporate organization history by sponsoring concerts as main / presenting sponsor this include and not limited to “Justin Bieber, Fiesta, Jennifer Lopez, Ed Sheeran, Amr Diab, Mohamed Mounir & Magida Al Roumi”
Executed brand communication plans under challenging circumstances with budgets over 10 million, carrying new change direction for the corporation internally and externally, Introduced new brand values in recognition to customers in the market,
•Track and Monitor brand positioning/equity through research and collating information into an easily digestible report for senior management.
•Increase brand customer’s recognition to company advertisements by creating standard templates to some of our ads (Working Hours ad, Opening outlets ad) for business centers and outlets.
•Build, develop, and coordinate productive working relationships with creative and media agencies i.e., assessment and decision on agency proposals, evaluation of agency work.
•Support the sponsorship & events team to identify & build Etisalat dominant brand position in various events and develop creative and communication to the specific audience, i.e. (F.C.B, Manchester City Club, Dubai Racing cup, Golf championship, MECOM, Gitex, Press Conferences).
Led and supervised all events & marketing activities related to both brands Nile & Negoum FM. Introduced new theme and refurbished logos to the market, Improved competitions and brand engagement through on live air programs and on-ground activations
•Develop and present transparent reporting, detailing and focusing on customer needs, thus simplifying the structure of reports and improving delivery times
•Responsible for executing promotional plans, advertising direction, public/media directly with the head of marketing and programming.
•Arrange for active events concerning marketing plans handled more than 18 events live on air on both radio stations (Nile & Negoum FM) (Le Marche, Valentine 2008, etc….).
•Handle advertising agency Pitch (Advising advertising agencies concerning brief and direction for scope of work for Pitch).
•Introduced new brand name from scratch targeting youth segment including and not limited to managing teams for marketing and sales, distribution, and finance.
•Create a brand name & logo by hand from Scratch, Targeted, and segmented for a specific audience (18-28) that can be used as publicity and in other activities.
•Manage team consists of 8 staff marketing, sales & distribution group for maximum operational efficiency, giving the team a clear strategic direction to reach the requested target.
•Improve delivery time frame with our business partners regarding (Issue releasing, Contract deal, Printing quality, Ad Colours).
Earlier Positions
HEWLETT PACKARD Free Lance, Technology - Cairo, Egypt
, Technology - Cairo, Egypt
Major: Printing, Publishing and Packaging
