Area Sales Manager
Entaj Chicken- Fresh, Frozen(ARASCO Group-FMCG Division)
مجموع سنوات الخبرة :13 years, 11 أشهر
Maintaining and increasing sales of the company, Reaching the target and goals set for the region.
Organizing and executing training programs for branch personnel & Daily endorsement with sales team.
Motivating sales team, General Trade, Modern Trade, HORECA with good incentive, and better sales margin.
Maintain minimum expiry & GR, timely delivery, improve service level, availability, visibility & distribution.
Responsible for fresh and frozen products through direct/distribution and online (E-Commerce) channels.
Tracking sales team for target, expiry, JCP, VOOS, GR, under & over selling, planogram, and hygiene.
Plan and execute monthly & weekly promotional plan, promotion price and Branding in region.
Responsible for financial work (SOA, Balance Confirmation, Payment collection, Payment details).
Coordination with internal department like Marketing & BD, Branding, Logistic, Shipping, Finance & HR.
Develop strategic business plans and use different trade strategy like Pull & Push on KA.
Responsible for new product placement, new activation & yearly contract on KA.
Organizing events & Branding on KA to attract more consumers (Like BBQ competition at LULU)
Conduct market research, competitor activities, customer analysis and price survey.
Training, Organizing and planning with team and encouraging excellence in the work environment.
Responsible for correct Availability, Visibility and Distribution in all GT & MT as per the company standards.
Responsible for NPD, new placement, new outlets & new route and developing, implementing sales plans.
To develop JCP (Journey cycle plan) and maintain SKUs as per the grading of the shops and key customers.
To take responsibility for sort-out the market issue like (rent, cooler, expiry, planogram, visit etc.)
Responsible to salesmen under control, their van stocks, wastage and cash deposit on a daily basis.
Involving all add & BTL promotional activity Increasing brand awareness for the company.
Drive new business each month and sustain these customers and maintain fruitful relationships.
Implemented all marketing, branding, sales and development plans as per company standard.
Responsible for cooler injection, up gradation, capture cooler hot spot and shelves area in the market.
Improve and maintain customer’s satisfaction, market research, market trend.
Responsible for Promotion activities, Distribution, Product penetration in KSA & GCC.
Travel all branches and doing different project (OJT, Store Audit, Fridge penetration, Rent Optimization, UHT).
Responsible for canvasing (new route & new shops), GPS, VTS, Sales force training.
Responsible for market research, market trend, analysis, competitor activities and price survey reports.
Actively participate in ATL, BTL & TTL activities to attract off takers(Floor Display)
Responsible for the feedback of the new product launched & development in the market.
Visit all branches to chiller penetration, chiller prime location, rent review, customer feedback, sales drive.
Responsible branch development and plan to visit with all sales team as a route rid
Develop and Organize effective marketing strategies campaigns exhibitions and promotional events.
Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
Generate channel partners and end user for our brand through (Brochures, flyer material, Star endorsement)
Maintain relationships with Customers and manage day-to-day activities of distributors.
Responsible for market research/analysis/trend, Brand awareness and live market reports as wet sampling.
Proper use of POS material to improve product visibility, availability and customer footfall.
Accountable of KPI targets in the given territory & track marketing investment and current ROI.
Responsible for NPL, NPD & PLC and focus on ATL & BTL in the market.
Use AIDA theory & 4Ps to attract new consumer and improve off takers to new activation
I have completed my MBA(PGDM) with dual specialization Marketing & HR from Bengluru-India in year 20028-2010.