Shadi Harfouch

• Led Modern Trade operations across Carrefour, Lulu, Monoprix, and Al Meera.
• Increased sales revenue by 5% within three months.
• Expanded shelf visibility by 6% and promotional sales by 10%.
• Achieved 7% market share growth and reduced operating costs by 7%.
• Managed sales and business development activities for FMCG beverage products,
including bottled water and food categories across retail wholesale and Horeca
channels.
• Developed and maintained strong relationships with key Horeca customers including
luxury hotels, restaurants, catering companies, and food service operators such as
Grand Hyatt hotel, LA Cigale hotel, and Qatar Duty Free .
• Increased product availability and visibility by managing customer relationships,
negotiating orders, and ensuring effective market coverage.
• Handled key accounts and corporate customers, identifying new business
opportunities and expanding sales volume through professional account
management.
• Supported brand growth by developing new customer accounts and strengthening
presence with Qatars competitive FMCG market.
• Coordinated with distributors, retailers, and internal teams to achieve sales targets
and improve market penetration.

• Managed strategic retail partnerships across UAE.
• Increased annual revenue by 10% and customer retention by 15%.
• Managed forecasting, inventory planning, promotional execution and P&L to
maximize profitability.
• Managed Strategic B2B partnerships with major retail chains, distributors,
wholesalers, and corporate customers across the UAE.
• Generated new Business opportunities and expanded key accounts, contributing to
a 10% increase in annual revenue.
• Negotiated commercial agreements, pricing strategies and annual business plans
with key customers.
• Built long- term relationships with key decision makers through regular business
reviews and after sales support.
• Collaborated with supply chain and marketing teams to ensure excellent customer
service and product availability, on time deliveries, and excellent customer service.
• Monitored market trends, competitor activities and customer requirements to
identify new business opportunities and increase market share.

• Managed FMCG Departments, Grocery & DPH and OPSS Fresh Foods .
• Managed merchandising, replenishment and stock planning.
• Implemented FIFO reducing shrinkage to 0.25%.
• Delivered over 10% annual category growth and led retail teams to KPI success.
• Maintained optimal stock levels and reduced out of stock situations through
accurate inventory control.
• Led, coached and motivated a team to consistently achieve sales and operational
KPIs.
• Analyzed sales performance and implemented action plans to improve profitability.
• Ensured compliance with Carrefours operational safety and quality standards.
• Built strong relationships with customers, resolving issues promptly to enhance
customer satisfaction.
• Managed daily operations and ensured excellent customer service across assigned
departments.

• Managed FMCG Departments, Grocery & DPH and OPSS Fresh Foods .
• Managed merchandising, replenishment and stock planning.
• Implemented FIFO reducing shrinkage to 0.25%.
• Delivered over 10% annual category growth and led retail teams to KPI success.
• Maintained optimal stock levels and reduced out of stock situations through
accurate inventory control.
• Led, coached and motivated a team to consistently achieve sales and operational
KPIs.
• Analyzed sales performance and implemented action plans to improve profitability.
• Ensured compliance with Carrefours operational safety and quality standards.
• Built strong relationships with customers, resolving issues promptly to enhance
customer satisfaction.
• Managed daily operations and ensured excellent customer service across assigned
departments.

• Increased traditional trade revenue by 6%.
• Exceeded 95% sales targets through market development and promotions.
• Developed new customers while maintaining strong relationships with existing
accounts.
• Increased product distribution and ensure excellent product availability in the
market.
• Managed B2B sales across distributors, wholesalers and retail accounts within the
assigned territory.
• Executed merchandising standards and promotional activities to maximize sales.
• Prepared sales report, sales forecast, and market feedback for management.
• Ensured timely collections and efficient order processing.