Shadi Tohme

- Manage the “Mad Shadz” Facebook & Instagram pages where I create digital comedy content.
- Achieved a following of 600, 000+ & a total view count of 100, 000, 000+ on my social media channels.
- Worked with over 30 brands & ad agencies on social media, cinema & TV marketing campaigns.

- Implemented and executed the channel enterprise program across the MEA region.

- Created and drove channel campaigns with an average ROI of 25%

- Managed and drove incremental business through the local channel incentives budget.

- Owned the relationship and communication with Licensing Solutions Partners (Tier 1)

- Worked with business segment leads across MEA to understand and resolve sales challenges.

- Ensured overall compliance of the enterprise program (processes, approvals, deadlines, etc.)

- Conducted readiness/training sessions to partners and partner account managers.

- Exceeded yearly revenue target with assigned partners across Bahrain & Oman at 120% attainment.

- Grew partners’ cloud revenue by 50% and their cloud certification by 100%.

- Provided the strategic direction and leadership for all aspects of Microsoft's channel ecosystem.

- Built a relationship with partners & distributors to ensure pipeline sharing & business development.

- Leveraged appropriate planning tools to define targeted customer list for partner account reviews.

- Provided quarterly updates and business reviews on the health of the assigned partner portfolio.

- Drove attainment of partner rebates and marketing coop programs.

- Managed accounts with respect to enterprise servers, storage & networking solutions across the UAE.

- Achieved penetration in 20 midsized accounts within 1 year.

- Constantly developed and maintained strong relationships with customers, distributors and partners.

- Supported in enhancing our channel ecosystem through driving incremental business.

- Worked closely with other departments to deliver a full end-to-end HP solution.

- Achieved targets by selling products and professional solutions to new customers across the UAE.

- Constantly developed and maintained strong relationships with customers.

- Performed daily cold calls to acquire new prospects.

- Actively sought relevant information to stay ahead of the competition.