The Nielsen Company
Total years of experience :15 years, 3 Months
September 2007- Present The Nielsen Company 8, Abdel Salam Zaki St., Heliopolis, Cairo
Senior Manager North Africa- Communications March 2011-Present
Reporting to the Communications Director- MENAP Region
* Responsible for the marketing and communications activities in Egypt, Morocco, Tunisia, Algeria
Regional Communications Manager North Africa April 2010-Feb 2011
Reporting to the Managing Director North Africa and functionally to Global Communications Manager
* Responsible for the marketing and communications activities in Egypt, Morocco, Tunisia, Algeria and Lybia
Communications Manager
Reporting to the Managing Director and functionally to Regional Communications Manager
* Build and implement local/ regional communications plan
* Enforce corporate vision in internal/ external activities
* Act as Brand Custodian in all aspects.
* Work closely with all teams to promote new products
* Enhance corporate image through PR activities
* Establish and strengthen media relations
* Positioning Nielsen as a news source by constantly feeding the media with insights and updates
* Responsible for internal communications, communications with clients and other stakeholders
* Draft all announcements for the region.
* Work with regional team to produce monthly E-newsletter
* Created and managed Nielsen biggest annual conference, Nielsen Consumer 360 and was invited to participate in the Consumer 360 Conference in Las Vegas as recognition to the success in Egypt.
* Established and led Nielsen Cares Team - responsible for CSR activities that held several "life changing" initiatives.
* Held several "Nielsen Day" events and "thematic parties" that created and built a lot of positive spirit among Nielsen associates.
* Built strong media relations who are interested in Nielsen news.
* Managed to secure massive media coverage for Nielsen in print media and online with an average of a daily story.
* Worked with all departments to design a Business Continuity Plan.
February 2005- June 2007 Allianz Insurance- Egypt Saridar Building 92 El-Tahrir st., Dokki, Giza
Senior Corporate Communications Executive-May 2007
Reporting to the Chairman
* Responsible to enhance internal communication
* Handling external communication
* Working closely with the Chairman to implement the Group communication strategy
* Responsible for producing the quarterly internal newsletter
* Working with regional office to produce monthly E-newsletter
* Issuing annual customer newsletter
* Sending daily alerts to the management on key issues related to the insurance industry.
* Sending news reports to the designated departments to update them on threats and opportunities
PR Executive-February2005 to April 2007
Reporting to the General Manager of Sales & Marketing
* Plan and represent Allianz at PR events, press conferences, seminars and trade shows.
* Build and maintain positive relations with media
* Arrange and conduct programs to keep up contact between Allianz and general public.
* Media monitoring and providing alerts on key media issues.
* Prepare periodical reports, briefs and proposals for various projects.
* Explore opportunities where Allianz might receive media coverage
Prepare and dismiss Allianz corporate information through out all forms of media.
April 2001-June 2004 Editor for PR & Communications 19 El-Hegaz st. Mohandesseen
Account Manager- January 2002
Duties
* Create, present and execute PR plans.
* Acting as the focal point between the clients, the agency and the various authorities to fulfill clients' requests.
* Provide ongoing client support.
* Organize press conferences and events.
* Responsible for weekly and monthly monitoring files for clients that include translation of print media clippings, analysis and media reports.
* Write/ translate and follow up on press releases.
* Manage crisis situations and create action/ counter action plans.
Accomplishments
• Event manager for the press launch event in Hurghada for the International Watch Company, one of the watch houses of the Richemont Group based in Switzerland.
• Created and executed milk awareness campaign, under the auspices of the Ministry of Health carried in 20 governments in Egypt.
• Organized two press conferences for the launch of the Polio eradication campaign in Egypt- Phase I, October 2003.
• Managed the press center held at the ICC during the IFOS Conference in October 2002.
• Developed media reports and files to be tailored for clients' needs.
• Directed media training programs for clients.
Account Executive: April- December 2001
Duties: • Provide best customer service for clients.
• Translate media coverage for clients.
• Execute PR plans.
Clients Handled: • IWC
• Chipsy
• Tetra Pak
• Telecom Egypt
• British American Tobacco
• Novartis Pharma
• UNICEF
• Coca-Cola
• Allied Consultants
• IT Soft
• IFOS
• Founoon
• Misr Cities
October 2000-March 2001 ABB- LOW VOLTAGE- EGSLV 7 Dr. Mohamed Kamel Hussein st. Nozha El-Gedida
Sales and Marketing Coordinator
• Logistics: Sales data entry
• Responsible for monthly sales reports.
• Assisted Sales Manager in creating sales and marketing plans.
• Organized two seminars in Alexandria and in Cairo.
Communications Manager- June 1998-September 1999
April 1997-September 1999 Action Egypt for PR and Communications 11 Kamal El-Din Hassanein st. Heliopolis, Cairo
Communications Representative- April 1997-May 1998:
Client handled: BRITISH AIRWAYS
1992 El- Nasr English School, Cairo Thanaweya Amma- Science Section
Enrolled The American University in Cairo International Advertising Association for Marketing Communication (IAA) Diploma Spring 1996
The American University in Cairo Bachelor of Arts ❖ Major: Journalism and Mass Communication ❖ Sequence: Public Relations and Advertising