Shafana Backer

• Using Python and SQL, I created and automated KPI frameworks that cut
down on manual reporting by 40%.
• Supported sales and operations planning for a sales team of over 400 by
conducting forecasting, trend analysis, and root cause analysis.
• Developed executive dashboards using Tableau and Power BI to monitor over
ten important business KPIs.
• Delivered business analysis and strategic insights for decision-making in
collaboration with the operations and product teams.

• Executed advanced statistical modeling and data validation using SAS to
optimise £500K+ client portfolios
•
Analysed resource utilisation and capacity planning, resulting in a 30%
reduction in operational waste
• Made reports and dashboards for leaders, which had an impact on 5+ strategic
decisions.

• Conducted comprehensive competitive benchmarking and market intelligence
to refine consumer segmentation.
•
Assisted with customer groups, market research, and checking out the
competition, which improved targeting by 20%.
• Architected automated KPI frameworks and reporting structures to provide
actionable insights for senior leadership.