Shafaq Malhi

Developed and implemented omnichannel marketing Developed and executed a comprehensive multichannel marketing plan involving brand development, paid search, email marketing, retargeting, social media outreach, and experiential marketing for both B2B and B2C businesses in the Automotive, Digital Marketplaces, Retail, and FMCG industries.
Created and managed annual marketing budgets.
Designed and managed communications strategy focused on attracting, developing and retaining customers to maximize ROI.
Expanded the brand's online presence by increasing web traffic and enhancing lead generation and conversions by 25%.
Developed and executed CRM strategies resulting in increased customer engagement, satisfaction and life time value.
Created loyalty initiatives aimed at incentivizing customers to boost their purchases and BV.
Performed research on digital marketplaces to customize strategies aligned with customer behaviors, focused on targeting potential audiences to drive up revenue.
Managed group events i.e., customer events, exhibitions, conferences; developed calendar events, conceptualization, marketing and execution.

Formulated marketing strategy and yearly budget across multiple channels, including ATL, BTL, Digital, and PR.
Managed social and digital channels, optimizing strategy and creative content to effectively engage with the target audience.
Achieved a 30% increase in sales growth within 8 months through successful marketing initiatives and targeted lead generation campaigns.
Created and launched E-Commerce platform and real-time dashboards for the business.
Collaborated with partner agencies on campaign briefs, execution, and evaluation to improve lead generation and attain KPIs.
Collaborated with CRM department to optimize strategies, leading to improved customer engagement and satisfaction.
Conceptualization and project lead for new showrooms in Dubai & Abu Dhabi. Developed and executed brand activations & events.
Successfully executed brand partnerships with Dubai Police, Pirelli, ADMM, DSF & DSS.

Created comprehensive Marketing and Events plan including implementation and market research, to improve brand development and drive sales growth.
Planned and executed annual marketing budgets to fulfill the marketing requirements for Mercedes-Benz passenger cars, commercial vehicles, pre-owned vehicles and aftersales.
Collaborated with Creative, Social, Digital and Media agencies to launch targeted customer campaigns.
Developed and executed successful brand events as Dubai Motor Show, Dubai International Boat Show, Dubai Omega Desert Classic and Ladies Masters, Product launches, She's Mercedes (Influencers Event), Product Displays, Mercedes-Benz Challenge & Customer Service Week.

Executed marketing campaigns and activities as part of the team to reach potential audiences and drive sales growth.
Worked with external creative, Media & Social agencies to design and launch customer campaigns and media.
Compiled and presented comprehensive reports on campaign performance and analysis, including key metrics.
Conducted in-depth analysis of data to identify trends, areas of improvement, and potential opportunities
Assessed sponsorship opportunities for business review and decision-making. Successfully executed calendar events and activations for the brand.

Managed client briefs; brand objectives and strategy.
Created and executed major events i.e. formulating ideas, technical solutions, venues & entertainment followed by production and launch.
Managed event budgets and reports.
Headed a team of event executives, designers & sales executives.

Coordinated client meetings and briefs.
Coordinated planning and execution of events.
Liaised with suppliers and sub contractors.