Digital Marketing Specialist - Team Lead
Nanosofttek
Total years of experience :9 years, 0 Months
• Developing strategies for marketing products and services using tools like Social Media, Web analytics, E-mail marketing and Search Engine Optimization.
• Carrying out various online promotions and e-mailing campaigns to get company's message out • Working closely with designers and developers to insure that the designs are properly built and implemented
• Build and monitor client’s social media channels (Facebook, LinkedIn, Twitter, YouTube, Google+, etc.) and prepare reports
• Providing functional expertise best practices and recommendations regarding the execution of digital marketing campaigns
• Managing interactive projects from inception through completion in compliance with plans and strategy briefs in relation to one or multiple, small or highly complex projects • Planning, executing, measuring, managing, testing, and tracking changes and quality issues for the life of projects
• Working closely with Account Services and Creative Teams (e.g. writers, designers), to develop content, optimize the use of each digital channel for campaign efforts and execute the campaign vision.
At Server4Sale, I work as Digital Brand Strategist / Manager. It is a role that offers a mix of brand communication and social media strategy planning, digital content production, digital copywriting, along with the following:
Content Strategy Planning:
- Develop and implement the overarching content strategy and roadmap.
- Creation and implementation of “Content Campaigns” to ensure high quality.
- Consult with stakeholders on their content requirements for projects / campaigns.
- Production of user-centric content across company’s digital and print communication channels,
keeping to the standards outlined in brand’s content strategy.
- Drive strategies for new and existing clients.
- Develop creative concepts and come up with the themes and detailing.
Brand Management:
- Work with company’s key stakeholders to ensure brand is represented effectively
- Provide brand induction for new staff (face to face / virtual)
- Lend proactive brand support to ad hoc projects
- Manage internal relationships with Marketing Managers, Directors and other colleagues on digital marketing campaigns.
Project Management:
- Lead on projects and manage ad-hoc multi channel communications projects.
- Managing digital content and social media marketing team keeping close focus on global
content and social media marketing strategies and guidelines.
Proactive Content Generation:
- Creation of value adding, socially shareable content. (PR, tips, guides, news pieces, white
papers, case studies, Infographics etc.)
- On sight management of main company’s website - ensuring voice, brand identity, facts.
- Developing relationships with journalists, copywriters, content suppliers and multimedia
companies.
- Content Management
- Maintain Linkagoal's Blog
- SEO Rich Content (For Website)
- Write Articles
- Writing E-books
- Write Press Releases
- Edit and Proofread Content
- Content Curation
- Writing Video Scripts
- Vlogs
- Writing Email Content for users and clients.
etc...
Offline Marketing Collateral:
- Writing and Supervising content for
- - - flyers,
- - - brochures,
- - - banners,
- - - business proposals
- - - business letters,
- - - press releases for newspapers,
- - - media content
- - - Taglines (punch lines)
etc.
Supervising Social Media Activities on:
- Facebook,
- Twitter,
- LinkedIn
- G+
and much more...
I worked as Content Writer at Logo Design Guru (Right Solution) and was assigned with the following responsibilities:
- Producing keyword rich content for multiple blogs.
- Writing content for different websites and carrying out research, properly.
- Analyzing the strength of Keywords to be placed in the content.
- Meta tags creation and descriptions for search engines.
- Searching for apt and crisp titles.
- Guest Blogging
- Getting up to date information utilizing different search engines.
- Keyword Researcher
- Google Analytics
and a few more things.
Team Leader; I am leading a team of writers, whom I assign tasks, articles and keywords. I conduct their trainings (when needed). I plan different activities with the help of which they learn to produce better ideas and different themes.
Content Developer; I am responsible for drafting well researched, plagiarism free, SEO rich, unique and interesting web content for diverse niches. Articles vary on the basis of topics, keywords, LSI’s, word count and readers etc. I am comfortable with every kind of content development.
Proofreader; I proofread all the articles submitted to me by my team members to deliver finest articles to the clients, so that quality of services can be ensured and offered to them.
Communication; Drafting Business letters, preparing proposals and promotional letters, carrying out complete correspondences with foreign clients and employees (verbal and written) via email, Skype and cell phone.
Human Resource (Generalist); Recruitment and selection of
incumbents, online training and development, maintaining employee records, personal counseling and motivating towards the goal
Administration and General Management; Coordination in marketing and business development activities, performing negotiations with foreign clients and employees. Developing business and marketing strategies. Maintaining inventory and filing system.
Customer Relationship; Completely spotting the need and requirement of the clientele to deliver nothing but satisfaction - which has caused 95% of the clients to return back to avail services and gained goodwill as
employees refer their friends and family to be the part of EOPAK. Not just following the phrase “Client is always right” but living it up as well.
Business Development;
Developing relationships with the potential clients and strengthening the bond with old clientele, introducing products and schemes to prospective clientele. Analyzing financial statements so as to introduce different and relevant packages to the clients
Customer Relationship;
satisfying customers with their queries and concerns, managing healthy and friendly relationships with them so that they can share their concerns free from hesitations and can uplift the goodwill of the concern with the word of mouth, providing consultancy local and overseas clients including bureaucrats, industrialists, politicians and investors etc), preparing clients for the final interviews conducted by the Canadian officers.
Communication;
carrying out verbal and written communication with the Canadian High Commission, International Banks, Clients and Visa Post along with the chartered accountants and evaluators to provide complete range of guidance and assistance for the betterment of the client and developing the goodwill of the organization
Documentation;
Analyzing and reviewing final drafts ready to be dispatched to Canadian High Commission and National Bank Finance, maintaining client base separately so as to keep a segmented record for future or day to day requirements
Imports; Documentation, Reconciliation and Review of G/L accounts, Dealing with CBTs and CRGs, allocating costs to the respective accounts of multiple products, maintaining vouchers, acceptances, bill of lading, bank contracts and letter of credits, dealing with multiple banks (corporate and consumer) - strong follow up with inter-departmental personnel and banks