Creative Director
CREATE XXII
Total years of experience :11 years, 1 Months
Oversaw and evaluated the creative teams work across web, print, and digital marketing materials Took charge of content strategy for projects of various scales, integrating brand design, copy, art, and digital technology Worked closely with marketing and sales departments to create marketing strategies, assess outcomes, and spot opportunities Created internal marketing initiatives that convey business goals through compelling creative strategies Examined brand performance, market trends, consumer demands, and competitor activity Managed expenses by forecasting and meeting budget needs
EXPERIENCE
- Studied company profile and operations to understand its marketing needs.
- Conducted marketing research to identify industry trends and commercial opportunities.
- Developed and implemented a marketing strategy according to objectives and budget.
- Advised on branding, positioning, communications, and other marketing issues.
- Gave direction to marketing efforts with the most effective methods and tools.
- Monitored marketing projects and analyze results.
Developed and nurtured long-term relationships with external vendors.
- Executed strategic tasks and monitored outcomes.
- Developed and oversaw the digital marketing strategy for the company.
- Planned and execute all digital marketing activities, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Managed the companys website and ensured optimum user experience.
- Designed, built, and maintained digital presence utilizing all available tools, including Social Media content, Always-on marketing, Fan acquisition ads, engagement tactics, and others.
- Measured and reported performance of all digital marketing KPIs such as website visits, Social Media followers, lead generation metrics, marketing campaigns ROI, and others.
- Managed and optimized lead generation plan and ensured delivery of KPIs while providing periodic reports. Developed and launched marketing campaigns created specifically for digital channels.
- Planned and implemented budgetary controls of the digital marketing function.
- Analyzed and reported on the impact of Digital activities on both sales and brand awareness, utilizing internal and external data sources.
- Assisted integration manager in implementing Goody Brand Integration plans (experiential, offline, and online) to achieve the business objectives set from initiative reach, engagement, conversion, and response standpoint.
- Planned actions and managed tactics, led the implementation and recommended insights and results to help evolve the integration strategy.
- Managed campaign briefing and media planning assumptions. Verified media plan assumptions, costing, scheduling, and invoicing. Managed campaign briefing process, and led planning, execution, and tracking of brand activation (experiential) initiatives.
- Launched and managed the implementation of brand messages across digital touchpoints (GoodyConnect, Social Media). Explored and recommended tools, applications, and approaches that involved in-store digital experience.
- Initiated partnership discussions with suppliers, and defined service scope and cost estimates based on competitive market norms and historical data. Utilized data and trends to define implications to KPIs, linked progress to campaign goals, shared periodic updates, and captured benchmarks for campaign success and failures.
- Managed functional budget responsibility, built fiscal budget assumptions for planning, and correlated performance with cost-built assumptions based on trends and market norms.
Managed CSR campaign for Goody Kitchen. Ensured accurate implementation of the vision. Assigned tasks and managed deadlines with the creatives team, based on client requirements. Supervised the making of the campaign video. Maintained Goody standards and expectations.
EXPERIENCE
Dove Local implementation of the global repositioning of the global drive brand. Introduction of the brand in the retail segment through influencers in social media. Establishing the differentiating physical attributes of the product. Launched the product through a countrywide series of events. Created an event to showcase brand essence. Hired experts to highlight brand values. Team of influencers to increase hype. Created benchmark application (Slice of life of the event).
Developed, implemented, and managed social media strategy. Defined social media KPIs. Managed and oversaw social media content. Measured the success of every social media campaign. Kept abreast of the latest social media best practices and technologies.