Digital Marketing Executive
AL Busthan LLC
Total years of experience :6 years, 11 Months
Roles and Responsibilities
1. Developed and executed comprehensive marketing strategies targeting Emirati audience by conducting market research and analysis using tools such as Google Analytics and SEMrush.
2. Collaborate with the creative team to produce compelling and multimedia content across various social media platforms Facebook, Instagram, Snapchat and TikTok.
3. Developed and executed email marketing campaigns to nurture leads and drive conversions, utilizing platforms such as Mailchimp.
4. Conducted regular A/B testing on ad creatives and email campaigns to optimize campaign performance and conversion rates.
5. Monitored and reported on the performance of marketing campaigns using Ads manager and Google Analytics, providing actionable insights for optimization.
6. Conducted competitor analysis to identify industry trends, algorithms and benchmark performance, utilizing tools such as SEMrush to gain insights and inform innovative strategies.
7. Utilized web analytics tools to track social media performance metrics and generate regular reports, identifying key performance indicators, providing insights and recommendations for continuous improvement and to drive engagement.
8. Collaborated closely with the sales and marketing teams to create detailed marketing plans, align social media strategies with overall business goals and to coordinate tasks and timelines effectively.
9. Managed and maintained active social media profiles, staying up-to-date with social media trends, platform updates and best practices
Key Achievements
1. Achieved significant improvement in ROI by strategically optimizing conversion campaigns, resulting in a notable increase in conversion rates and revenue generation, thereby maximizing profitability for the organization.
2. Played a key role in achieving a 30% increase in online sales revenue in one year by optimizing product listings, pricing strategies, and checkout processes.
3. Successfully launched an email marketing campaign that consistently yields an average quarterly revenue, representing 10% of the total quarterly sales.
4. Implemented a customer loyalty program, boosting retention and fostering repeat purchases.
5. Established an efficient inventory tracking system, minimizing stock outs and excess inventory.
Roles and Responsibilities
1. Managed the end-to-end process of securing Type and Safety approval for RTTE (Radio and Telecommunications Terminal Equipment) to facilitate sales across the Middle East and Africa. Oversaw registration within TRA and ESMA Portals.
2. Acted as the liaison between international factories in Japan, Singapore, Malaysia, and other locations, coordinating the approval process for RTTE equipment by managing the collection of necessary documentation and ensuring timely renewals.
3. Worked closely with the product and marketing team to obtain sales plans and prepare necessary approvals.
4. Led cross-departmental collaboration, significantly improving communication and enhancing alignment between sales plans, product, and marketing strategies.
5. Provided extensive technical document support across the company and maintained close collaboration with our suppliers to ensure seamless assistance. Created a database to monitor product renewals and new launches, ensuring accurate tracking of products requiring new approvals.
Key Achievements
1. Collaborated with the product team for 37th GITEX Technology Week showcasing the benefits of Panasonics RTTE solutions through product demonstrations and customer testimonials, contributing to a 20% increase in sales within the following quarter.
2. Reduced product launch delays due to missing approvals, leading to a 10% increase in on-time product launches.
Institution- Vidya Academy of Science and Technology
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