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shahbaz khan, Paid Media Data Analyst

shahbaz khan

Paid Media Data Analyst·Samsung Electronics

United Arab Emirates

Master's degree, Business Administration And Computer Science

Work experience

Total years of experience: 5 years, 3 months

Paid Media Data Analyst

January 2025 - Present

Samsung Electronics

London, United Kingdom

January 2025 - Present

• Delivered actionable insights across major platforms including Google Ads, Meta, TikTok, DV360, and CM360, shaping media strategies for 32 European subsidiaries.
• Conducted in-depth analysis of paid media and digital channels, including Paid Search, Paid Social, Display, Programmatic, and Video, to identify optimization opportunities and address performance gaps.
• Developed, automated, and managed cross-market performance dashboards in Looker Studio and GCP, enhancing visibility into key metrics such as spend, CTR, ROAS, impressions, and engagement.
• Leveraged data analytics to drive strategic decision-making and improve campaign performance across various digital marketing channels.
• Collaborated with cross-functional teams to align marketing strategies with business objectives and enhance overall campaign effectiveness.
Company industry:
Telecommunications
Job role:
Marketing and PR

Digital Marketing Executive

March 2024 - February 2025

ASG Media

Belfast, United Kingdom

March 2024 - February 2025

• Managed multi-channel digital budgets exceeding £1M annually, optimizing spend allocation for maximum ROI across paid social, search, and display channels.
• Developed and executed comprehensive full-funnel campaign strategies, enhancing brand awareness and driving a 20% increase in lead generation within 90 days.
• Provided actionable, data-driven optimization recommendations that boosted conversion rates by 15%, utilizing A/B testing frameworks to refine audience targeting and creative assets.
• Collaborated with cross-functional teams to align marketing initiatives with business objectives, ensuring cohesive messaging and brand presence.
• Analyzed campaign performance metrics to inform strategic decisions, enhancing overall marketing effectiveness and efficiency.
Company industry:
Market Research
Job role:
Marketing and PR

Digital Marketing Manager

January 2021 - December 2023

AKRU LLC

Ohio, United States

January 2021 - December 2023

• Developed and executed comprehensive data-driven paid media strategies across platforms such as Meta, Bing, Google, TikTok, Snapchat, and Reddit, enhancing brand visibility and user engagement.

• Managed bids and allocated budgets effectively to optimize campaign performance and achieve marketing objectives.

• Built, scaled, and optimized cross-channel paid campaigns utilizing Pixel Events, GA4, Catalogues, and advanced retargeting workflows to maximize ROI and lower customer acquisition costs.

• Spearheaded conversion-focused e-commerce initiatives aimed at driving AKRU wallet sign-ups and deposits, contributing to significant growth in user acquisition and retention.

• Leveraged analytical insights to inform strategic decisions, ensuring alignment with overall marketing goals and enhancing campaign effectiveness.
Company industry:
Real Estate
Job role:
Marketing and PR

Education

Queen's University Belfast

September 2024

September 2024

Master's degree, Business Administration And Computer Science

United Kingdom

GPA (point): 4 out of 4

GPA (point): 4 out of 4

Grade: Distinction Activities and societies: Queens Dragon Den Techstars Weekend Global Campus Ambassador Statistics for Business: Applied statistical methods for business decisions. Project: Developed a Real Estate sales forecast model to optimize inventory. Data Management: Managed data integration and database design. Project: Built a unified CRM database to enhance customer management for an Insurance Company. HR Analytics: Used analytics to improve HR functions. Project: Analyzed turnover data to reduce employee attrition. AI in Business: Explored AI's business applications. Project: Created an AI chatbot to enhance customer support. Advanced Analytics: Applied machine learning to business challenges. Project: Developed a predictive maintenance model for a hospital. Data Mining: Extracted insights from large datasets. Project: Conducted market basket analysis to improve sales using predictive and text analytics. Marketing Analytics: Optimized marketing strategies. Project: Improved campaign ROI by 15% conjoint analysis and conceptual mapping.
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National University of Computer & Emerging Sciences

August 2020

August 2020

Bachelor's degree, Administration And Business Administration

Pakistan

GPA (point): 2.5 out of 4

GPA (point): 2.5 out of 4

Activities and societies: Fast University Debating Championship | Marketing Head NASCON 18 | Event head Team Humanity | Finance & Procurement Head Courses studied: Fundamentals of marketing and management | Consumer and Organizational Behavior | Chinese language and Macro Economics | Business and Research Methods | Business Communication | Management Information System and Operations Management | Strategic Management | Project Management | Principles of leadership | Business Ethics | Sales Management | Human and Marketing Analytics | International Business Projects: Marketing analysis on Green Valley | PESTLE analysis on Food Sector by ICCI | Submission of a research article in the journal of Bangkok SIBR conference | Effect of Service Quality on Price Acceptance moderating the effect of Endowment | The Effect of Perceived Personalisation and Etail Quality on Purchase Intention moderating the effect of Web Usability | Submission of a research article in the journal of University of Canterbury |
View attachment

Skills

GOOGLE ADS
Expert
GOOGLE ADS
Expert
MEDIA MANAGEMENT
Expert
MEDIA MANAGEMENT
Expert
PPC Specialist
Expert
PPC Specialist
Expert
SNAPCHAT ads
Expert
SNAPCHAT ads
Expert
TIKTOK
Intermediate
TIKTOK
Intermediate
Media Buying
Expert
Media Buying
Expert
Microsoft Excel
Expert
Microsoft Excel
Expert
ANALYTICAL THINKING
Expert
ANALYTICAL THINKING
Expert
DATA ANALYSIS
Expert
DATA ANALYSIS
Expert
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert
LEADERSHIP
Expert
LEADERSHIP
Expert
ANALYTICAL THINKING
Intermediate
ANALYTICAL THINKING
Intermediate
APPLICATION PROGRAMMING INTERFACE API
Intermediate
APPLICATION PROGRAMMING INTERFACE API
Intermediate
CERTIFIED PUBLIC ACCOUNTANT
Intermediate
CERTIFIED PUBLIC ACCOUNTANT
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MEDIA MANAGEMENT
Intermediate
MEDIA MANAGEMENT
Intermediate
METADATA
Intermediate
METADATA
Intermediate
SNAPCHAT
Intermediate
SNAPCHAT
Intermediate
SPOTIFY
Intermediate
SPOTIFY
Intermediate
SQL PROGRAMMING LANGUAGE
Intermediate
SQL PROGRAMMING LANGUAGE
Intermediate

Social profiles

Languages

English

Native Speaker

Urdu

Native Speaker

Punjabi

Native Speaker

Pushto

Native Speaker

Training and Certifications

Certifications
IBM Data Analyst
IBM
Feb 2022
Show credentials

Hobbies and interests

Play-to
Creative Writing

FIFA World Cup Winner - 2019