Producer & Casting Director
The Abstract Agency
مجموع سنوات الخبرة :12 years, 10 أشهر
Conceptualisation and production
Planning and organising production schedules
Overseeing the production process; drawing up a production schedule Researching market trends and timely reports to track performance. Creating mood boards and storyboards
Deciding what resources are required
Budgeting, negotiating and scheduling
Ensuring health and safety regulations on-site are met.
Location scouting
Liaising with suppliers/vendors and brands
Talent booking; cast, photographers, filmmakers, stylists and production assistants.
Talent Management
Ensure that the final product meets quality standards and customer specifications and expectations.
Training new joiners.
Event Production and Management
Communicated the production plans, schedule and responsibilities to the production team and management.
Developed the marketing strategies and campaign for the production.
Engaged and supervise department heads.
Organised the various stages and scheduling sequences involved in the production. Planned the production flow, logistics and manpower requirements and budget for production.
Supported the hiring of key personnel for production.
Created the running order of show and communicate it to the other departments.
Projects: NEOM The Line Experience, Media Industry Showcase, Red Sea International Film Festival
Plan event from start to finish according to requirements, target audience and objectives Liaise with celebrities and their agents to ensure their experience and expectations are met.
Come up with suggestions to enhance the event’s success
Prepare budgets and ensure adherence
Source and negotiate with vendors and suppliers
Be in charge of hiring personnel (DJs, waiters etc.)
Coordinate all operations
Lead promotional activities for the event
Supervise all staff (event coordinators, caterers etc.)
Approve all aspects before the day of the event
Ensure the event is completed smoothly and step up to resolve any problems that might occur
Analyze the event’s success and prepare reports
Projects: QATAR CREATES
Develop, implement and manage social media strategy
Define and reach important social media KPIs
Manage and oversee social media content
Measure the success of every social media campaign
Stay up to date with the latest social media best practices and technologies Working in a multidisciplinary team with copywriters, designers, photographers and videographers.
Collaborate with Production and Marketing Department Development teams Track and analyze SEO to provide effective solutions for content optimization Network with industry professionals and influencers via social media
Hire and train others in the team.
Developed and implemented marketing plans and campaigns to promote the mall and its tenants, including advertising, promotions, events, and public relations.
Conducted market research and analyze data to understand consumer trends and preferences, as well as to identify opportunities for growth.
Managed the mall's digital presence, including social media, website, and email marketing campaigns.
Coordinated with tenants to create joint marketing initiatives that benefit both the mall and individual stores.
Planed and executed mall events and activities that engaged shoppers and enhanced the mall's appeal.
Managed the mall's marketing budget and tracked expenses to ensure cost-effective campaigns.
Collaborated with the sales and leasing teams to support tenant recruitment and retention.
Monitored the performance of marketing campaigns and provided regular reports to mall management.
Developed and maintained relationships with media outlets and advertising agencies. Stayed up-to-date with industry trends and competitor activities to maintain a competitive edge.
The casting director for the multi-award-winning Qatar Tourism Authority’s Essence of Qatar short film (2016)
Devised social media strategies, as well as content creation and development which resulted in establishing online visibility as one of the leading talent agencies within the MENA region and being internationally recognized ranking at #1 in Qatar and #3 in the region according to marketing research, I conducted in 2016.
Analysed market trends and competitors’ talent variety and services to develop highly competitive marketing strategies.
Managed the production of promotional material and designed online and print marketing collaterals.
Produced reports and presented findings and suggestions to directors. Liaised and maintained relations with media outlets.
Planned tailored events from conception to execution including company/ brand/collection launches.
Scouted and booked local, regional, and international talent for local and global campaigns and events.
Projects
Doha Festival City - Campaign
QATAR TOURISM AUTHORITY - Essence of Qatar QATAR AIRWAYS: Going Places Together Campaign Rotana Hotel Campaign
Salam Stores SS16 Campaign
W Snapwalk (W Hotel)
Qatar Airways Global Campaign: Going Places Together Qatar Tourism Authority: Essence of Qatar Hamad International Airport Landing Video
Alice & Olivia Store Launch
HAMAD INTERNATIONAL AIRPORT: launch campaign
Bulgari SS14 Collection Launch
Lanvin Collection Launch
Hacket London Store Launch, Villaggio Mall
Cartier Mall Activation
LUX Beauty Gallery “ House of LUX campaign. (Dubai U.A.E) MotoGP
CBQ Qatar Masters
Created and managed project plans for various marketing activations and events. Talent Bookings - Liaised with clients to provide the most suitable candidates for their projects, including models, entertainers and/or actors.
Coordinated events, meetings and trade shows by identifying, assembling, and organizing requirements, establishing contacts, developing schedules and assignments, managing mailing lists to ensure event success.
Tracked customer complaints, forward to customer service and follow up to ensure resolution.
Provided support in social media monitoring process as needed
Collated marketing materials and maintain files for graphic related projects. Updated job knowledge by participating in educational opportunities (e.g. reading trade publications).
Accomplished organization goals by accepting ownership for completion of new and different requests.
Maintained records of press coverage of projects.
