Shahd Eldokky

Direct Marketing
• Entailment direct marketing campaigns in line with the organisation’s marketing strategy.
• Owning all activities in MENA region from A to Z.
• Tracking lead flow to ensure the sales are following up and converting.
• Maintenance of the lead database ensuring all leads are fully qualified.
• Ensuring all direct marketing campaigns stay within budget.
• Preparing and implementing schedules for all direct marketing activities.
• Meeting the organisation KPI’s and overall return on investment.
• Creating all direct campaign codes.
• Responsible, and handling all 3rd party activities.
• Following up with sales team to ensure hot leads are actioned.
• Using the full marketing mix for the company’s marketing communications.
• Planning, developing and implementing effective marketing activities.
• Developing the marketing strategy for the company in line with company objectives.
• Coordinating marketing activities with the sales plan and target.
• Manage and improve lead generation campaigns, measuring ROI.
Channel Marketing
• Developing, driving and implementing channel marketing activities for channel
partners.
• Developing and supervising the marketing plan with channel partners.
• Working closely with the teams to drive and accelerate their pipeline.
• Contributing 25% channel and channel marketing to drive sales pipeline
• Aligning with the CAM’s target and goals.
• Understanding, changing, and differing priorities depending on territories and how
these impact channel marketing.
• Handling all MDF claims process.
• Ensuring the alignment of all channel marketing initiative with the organisation’s brand
guidelines.
• Meeting with the CAM’s KPIs.
• Successfully supporting channel partners with the execution of activities.
• Creating all MDF campaign codes
• Handling lead tracking and follow up

 Responsible for the company’s events with partners, distributors and customers.
 Liaising with clients to ascertain their precise event requirements.
 Producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets).
 Managing budget
 Securing and booking a suitable venue or location.
 Coordinating venue management, caterers, stand designers, contractors and equipment hire.
 Organizing facilities for car parking, traffic control, security, first aid, hospitality and the media.
 Identifying and securing speakers or special guests.
 Participating in the brand awareness marketing campaigns ( Logo execution, events, ATL and BTL campaigns)
 Submit creative briefs and ensure implementation of product according to communication.
 Managed advertisers and prepared specification for all advertisement.
 Participated and conduct researches for successful campaigns.
 Coordinated with functional departments and gather required information.
 Monitored all awareness activities related to direct response program, and prove the required support.