seo manager
OMD MENA
Total years of experience :15 years, 2 Months
● Plans, manages, and executes organic search strategies, and supports direct reports to maximize department output and results.
● Aligns strategy and deliverables with client objectives and meets deadlines as per campaign roadmaps.
● Identifies opportunities by analyzing data from various sources, analytics platforms, and competitive analysis and
benchmarking to ensure organic traffic opportunities are maximized.
● Continuously monitors performance and optimizes to meet campaign objectives, including SEO audits to identify
technical issues, keyword research and mapping, metadata development, On-Page, Off-Page, and SEO content ideation
and planning.
● Identifies and builds large-scale technical SEO solutions and recommendations encompassing thousands of URLs at a
time using Power Query and advanced Excel techniques.
● Analyzes large Google Search Console datasets using Looker Studio exports to identify and infer key insights.
● Troubleshoots and solves issues common to various CMS platforms.
● Builds and presents the SEO offering section of agency-wide pitches by analyzing the brief, aligning with the director,
and coordinating across other departments under pressure and within short timelines.
● Sets agency-aligning objectives and key results to improve SEO department offering and processes.
● Advises clients around organic search knowledge and recommendations.
● Integrates keyword strategy and on-page optimizations with SEM department to create efficiencies and increase quality
scores.
● Managed end-to-end SEO project delivery through proactive account management. Accountable for the ongoing maintenance, relevance, & accuracy of client deliverables.
● Supported in business development and pitches for new business. Coached & designed upskilling plans.
● Created scalable and reusable SEO and reporting templates.
● Technical SEO Lead for Nestlé MENA account including all MENA and GCC brands.
● Creates & ensures implementation of technical SEO strategy in line with both organic ranking factors, and client’s main
KPIs.
● Leads on client calls and ensures SEO buy-in by key decision makers by presenting complex SEO concepts and technical info depending on the audience in the meeting.
● Coordinates all technical SEO changes with developers and different stakeholders involved, while leading on SEO meetings, and setting direction for all SEO fixes and priority optimizations.
● Audits and sets up website tagging & tracking strategy, to ensure actionable and insightful data collection in Google Analytics and creates events to track user behavior and actions while tying them to Analytics goals and presenting them with insights and analytics in a dashboard in Google Data Studio for monthly and quarterly performance tracking.
● Coordinates with Performics Content Lead to ensure seamless delivery and implementation of SEO strategy with technical SEO guidance and further content recommendations, as well as leveraging SEM keywords and performance for future organic gains.
● Use of multiple renowned SEO tools to carry out website audits and gather key information that can shift and optimize strategy and future steps.
● Generates technical SEO implementation guides drawing from information gathered from website audits, analytics data, and in line with the latest SEO best practices.
● Leads and/or supports in new client pitches and coherently adds SEO sections & opportunities to pitch decks.
● Provides training and guidance to executives in all SEO areas especially technical, analytics, tagging & tracking, as well
as introduces and keeps team up-to-date on latest SEO news & developments, Google Algorithm updates, as well as any other digital elements that can upgrade team’s capabilities
• Manages SEO department & team activities, with client communication and reporting of SEO KPIs.
• Formulates & presents SEO strategy using full site & CMS audits, competitive benchmarking, keyword research, content audits, & backlink analytics - prioritizes Mobile SEO.
• Stays up-to-date on SEO news & ranking factors, Google algorithm updates, & subscribes to all major news sources on search.
• Highly proficient in advanced technical SEO audits and recommendations including international SEO best practices (hreflang + URL structures).
• Full knowledge of domain-level considerations, site & URL structures, canonicalization, proper use of 301 redirects, robots.txt, robots meta tags, & sitemap best practices.
• Working knowledge & familiarity with HTML, CSS, JavaScript, & DOM manipulation including JS frameworks such as AngularJS.
• Uses google search operators to view Google index according to research & info gathering requirements.
• Coordinates site optimization activities & proposes viable solutions based on impact on site health, time constraints, and technical feasibility.
• Optimizes all on-page SEO elements while aligning with Google’s overall goals of improving user experience, i.e. writes primarily for users and not for search engines.
• Proficient in structured data markup (schema.org); drafting JSON-LD source code & testing.
• Formulates content strategy based on topic silos and categories. Uses inbound marketing methods to align content with searcher intent and pain points.
• Proficient in Google Analytics, generates reports based on SEO KPIs & recommends to fine-tune SEO campaigns based on analytics data.
• Sets up conversion tracking using both Google Analytics & Google Tag Manager, in addition to pulling data from the dataLayer using custom JavaScript.
• Conducts UX audits & recommends improvements based on best-practices to ensure comfortable flow, ease of use, & accessibility.
In charge of all SEO-related activities and decisions.
Monitors & reports on KPIs for all agency’s SEO clients.
Has extensive experience optimizing custom e-commerce websites with over thousands of products.
Conducts periodic SEO audits & tracks organic keywords & rankings for target audience regions (both desktop & mobile).
Uses analytics data to gauge & report website performance in terms of, but not limited to, website traffic & user behavior & recommends optimization strategies.
Conducts SEO audits for current & potential clients & delivers SEO audit reports with keyword research, technical, on-site, & off-site optimization recommendations & strategies.
Recommends content strategy & topics based on inbound marketing strategies.
Writes keyword-rich & in-depth web content combined with optimized meta-titles, meta-descriptions, & headers.
Develops & implements backlink building strategy using competition backlink analysis, content marketing, business directory submissions..
Audits websites’ CMS systems and ensures presence of infrastructure for SEO optimizations.
Coordinates with web developers at all stages of website development to ensure SEO-friendly website delivery.
Generates & coordinates implementation of structured data markup (schema markup) to enhance understanding of website content & sections by search engine crawlers.
Correspondence of key project documents to Senior Project Managers of the Owner/Developer.
Follow-up and Compliance of Change Management documentation.
Control of Project Documentation & Drawings.
Payment Certification support for Commercial department.
Update & Tracking of all Drawings and Project Documentation.
Contract administration.
Project status reports to developer/owner.
Deliverables follow-up.
Action lists & minutes of all project meetings.
Construction materials & resource procurement.
Payment certification & invoice Review.
RFPs & RFQs.
Tender documentation & bid reviews
Project submittals & correspondence to/with Solidere.
Procedure creation, administration, & control.
Setup & maintenance of document control system.
Correspondence with stakeholders.
Minutes of company & project meetings.
Payment certification & invoice review.
Purchasing of office & IT supplies and inventory.
Renewal & review of company & project insurance policies.
Courses Taught:
Public Speaking
Business English
Beginner & Intermediate English
Taught English to students of 9th and 10th grades.
Prospecting for life insurance policy clients, setting & holding one-on-one meetings to discuss the best possible life insurance policy based on prospect's familial, medical, & financial information, as well as ensuring alignment with prospect's financial goals & objectives.
Organization and management of supporting documents for accounts. Maintenance and calculation of balances and closing ledger accounts.
Sale and reservation of hotel rooms. Ensuring coordination with various departments. Follow-up of guest credit limits and accounts. Maintaining quality of services.
Introduced me to the inner workings of auditing firms & the practical application of generally accepted accounting principles. This included the transfer of critical accounting data from double-checked official company documents into electronic ledgers using Dolphin accounting software.
Taught Economics to students of 11th and 12th grades.
President's list scholarship in 2006 Dean's list scholarship in 2007