Shahid Mughal

Complete management experience, handling large organization with analytical approach, providing practical solutions against the issues.
Utilizing value added expertise which make positive impact on P &L
Manpower management, Time management. Guiding to accounts, finance, HR, sales, purchase and procurement for timely generation of reports.
Close monitoring and coordination with all departments to get maximum output and managing operational activities.
Design and implantation of updated policies and procedures.
Specialized to introduce new products, new business partners and OEM’s in order to increase company revenue and long term benefits.
Factory visits to make sure company receives quality products and to maintain a highest level of relationship with existing and new suppliers
Restructuring company, Utilization of company assets and staff to increase productivity each vertical, recruitment of new staff with cost effectiveness and more potential.
Optimizing company performance by providing smart and value-added services

• Instrumental in increasing sale of from 2.0 million to 3.0 million per month.
• Good relationship with HVAC Contractors, Main contractors, Consultants Main Contractors, MEP Contractors and Traders, adeptly dealing with developers, Real Estate and Facilities Management, attending site meetings with clients, identifying and approaching to the project right from the initial stage to tendering stage, execution stage and handing over stage, maintain the process throughout up to the completion of project. Handling channel sales via distributor’s network while maintaining strong customer relationship with long 20 years continue presence in the market.

• Solid customer base in UAE in different market segments,

• Proactively placed Marketing short term and long term Plans and maintaining the Technical & Trading Est image as the leader in the field of Trading, Control & Automation, Projects and Maintenance in UAE through advertising and active customer engagement initiatives and establishing prominence in niche sales.
• Responsible for planning and forecasting sales and developing annual sales goals and business plan.

• Optimizing stock levels in stores and in central warehouse through efficient inventory management.
• Firm grasp on variables affecting the business plan including supply, demand, profit competition, promotion, pricing, purchasing and manufacturing issues, insurance and finance rates.
• Efficiently completing sales by striking a balance between key accounts, sales consultants and the retail facility

• Periodically deliver consolidated weekly, monthly and annual sales performance versus targets for review and appropriate action to the higher management.
• Provide regular feedback to suppliers on their sales, stock levels, rankings and promotional activities.
• Managing expense and maintaining a cost of company.
• Received Highest Distributor Sales Achievement Award from LG, Super General for company

• Instrumental in driving the business for sale of LG Commercial Air-conditioning with over 100 units a month with GP margins over 20%.
• Design and implement yearly action plan for sales and distribution, marketing, profit and loss and action plan for retail outlets
• Consistently achieved the accounted gross margin and unit sales for LG Commercial Air-conditioning by achieving branch targets by identifying and managing distribution and sales opportunities, meticulous management of Purchase, Preparation, Sales and sale management tools such as SAP ERP and Orion ERP.
• Proactively placed Marketing short term and long term Plans and developed growth strategies on a market and product level, identified resources and negotiated products and brands for value addition to the existing business.
• Periodically provided performance reports to higher management by consolidating weekly, monthly and yearly sales performance vs. targets for review and appropriate action
• Acted as radar for the Marketing department by providing customer and market feedback on products and competitor activity.
• Consistently increased collections of overdue outstanding receivables from all credit customers putting in place effective Credit Control Policy as well as met CSI objectives and increased opportunity for repeat sales and maintained key accounts critical to business by personal visits, special attention

• Established successful track record in sales management with substantial growth in Danfoss products with consistent GP margins of over 20%. Achieved highest unit sales in the department annually
• Maintained a highest level of customer satisfaction and ensured average 90% CSI rating
• Monitor and manage key financial elements including gross margin, expenses and stock levels
• Maximized growth in sales year after year by ensuring highest possible conversion ratio, capitalizing on new sales opportunity and identifying new avenues for incremental business
• Maximized department profitability by ensuring closure of deals at optimum price levels, collaborating with MEP Contractors, main contractors, consultants, air-conditioning contractors, refrigeration contractors, air-conditioning projects, refrigeration projects, wholesale distributors, retail customers
• Provided regular feedback to suppliers on their sales, stock levels, rankings and promotional activities
• Recruit, train and manage a strong and effective sales team