Founder/ Head of Marketing & Client Services
Crossfuse Advertising Co. (www.crossfusecreative.com)
Total years of experience :10 years, 3 Months
• Founded, developed and grew the firm to become one of the foremost names in boutique creative agency space providing marketing & brand development solutions.
• Worked with 20+ companies in helping them build their Brand Identity, Developed Corporate and Brand Communication, Integrated Branding strategy and Marketing Strategy.
• Worked with organizations in diverse sectors such as Travel & Tourism, Food Industry, Finance, Real Estate, Fashion & Transport Services.
• Generated return business from prime clients like, IFA Investments, Oncost, City Bus, Monkey Cookies etc by providing solutions oriented brand development and marketing campaigns.
• Solely responsible in operating the advertising agency providing Brand Identity Development, Marketing Communications Development, Mobile Application & Website Development.
• Identified client's advertising and branding requirements and accordingly performed client presentations articulating the value proposition of service offering.
• Ironed out contract and agreement terms with clients on a project to project basis. Prepared budget and cost projections for each project.
• Guided and led the creative team to ensure that the service was in line with the client request.
• Directed brainstorming meetings and creative sessions to generate new ideas for company branding, promotional campaigns and marketing communications.
• Supervised the department's daily workflow, assigned project workload, and monitored deadlines and budgets.
• Conducted target market research, evaluated trends, assessed new data and kept up-to-date with the latest marketing techniques.
• Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.
• Created and updated company digital presence to enhance marketing through professional website and optimized social media profiles.
Responsible for the group's PR, Corporate Communication & Marketing activities, reported to the CEO.
• Formulated communication strategies for effective corporate communication.
• Communicated company’s noble mission, values and social responsibility.
• Identified and promoted internal and external communication opportunities to support communication methods.
• Developed professional corporate profiles for both printed and electronic media.
• Developed and edited articles for IFA's internal publication (IFA times).
• Played a key role in guiding and directing external designers in developing the webpage for IFA's internal communication.
• Was responsible for developing a standard reporting system for all departments to log their weekly task.
Edited the report and compiled them for the CEO's approval for submission to the chairman of the group.
• Responsibilities included managing the marketing activities of various companies under IFA group.
• Managed corporate events. Planned and managed the annual Gabqa event (2012)
• Guided and liased with a creative agency to developed brand identity for IFA's new company - PROCAPITA.
• Combiled data and provided a training session for colleagues on Social Media Marketing.
• Established and maintained media contacts.
• Reported to CEO, responsible for developing and managing all sales in the Business Development Unit.
• Was responsible for recruiting and training new business development personnel.
• Developed effective business plans to meet or exceed sales objectives.
• Defined and followed up of monthly targets and objectives.
• Analyzed market competitive situation and customer requirements in order to facilitate better planning and execution of sales plan.
• Developed monthly and quarterly sales report.
• Coordinated with the production team for smooth and successful execution of the projects.
• Setup appointments on daily basis through meeting & achievement of fortnightly sales targets.
• Responsible for client service and retention.
• Managed all aspects of client relationship.
• Part of the senior management team in preparing bids for large contracts.
• Attended trade shows and sales conferences.
• Assisted with formulating and branding of sales and promotional materials.
• Boosted brand awareness with target customer demographics with social, print and email campaigns.
• Worked with advertising teams to create, deploy and optimize marketing initiatives for customers.
• Preserved brand integrity by monitoring consistency and quality of marketing content.
MASTER OF BUSINESS ADMINISTRATION - MBA HEADS OF PASSING : 1) Strategy for Managers 2) Systems for Operations Management 3) Marketing Management 4) Managing & Developing People 5) Masters Learning 6) Research in Organisation Studies 7) Organisational Change and Transformation 8) Organisations, Markets and Finance 9) Contemporary Corporate Strategy 10) Entrepreneurial Finance 11) Research Project
Post Graduate Diploma in Marketing Management. Heads of Passing: 1) Principles of Management 2) Marketing Management 3) Business Communication 4) Marketing Research & Advertising 5) Sales Management 6) Services Marketing 7) Advanced Marketing Management 8) Information Technology Management 9) Strategic Management 10) International Marketing & Import Export Management
BACHELOR OF MASS MEDIA (BMM) - MARKETING & ADVERTISING HEADS OF PASSING: 1) ADVERTISING IN CONTEMPORARY SOCIETY 2) COPYWRITING 3) ADVERTISING DESIGN 4) CONSUMER BEHAVIOUR 5) MEDIA PLANNING & BUYING 6) ADVERTISING & MARKETING RESEARCH 7) AGENCY MANAGEMENT 8) THE PRINCIPLES & PRACTICE OF DIRECT MARKETING 9) CONTEMPORARY ISSUES 10) FINANCIAL MANAGEMENT FOR MARKETING & ADVERTISING 11) CREATIVE WRITING 12) PRINCIPLES OF MANAGEMENT 13) PRINCIPLES OF MARKETING 14 ) EFFECTIVE COMMUNICATION SKILLS 15 ) MACRO ECONOMINCS