Shahna Haisam

• Founded, developed and grew the firm to become one of the foremost names in boutique creative agency space providing marketing & brand development solutions.
• Worked with 20+ companies in helping them build their Brand Identity, Developed Corporate and Brand Communication, Integrated Branding strategy and Marketing Strategy.
• Worked with organizations in diverse sectors such as Travel & Tourism, Food Industry, Finance, Real Estate, Fashion & Transport Services.
• Generated return business from prime clients like, IFA Investments, Oncost, City Bus, Monkey Cookies etc by providing solutions oriented brand development and marketing campaigns.
• Solely responsible in operating the advertising agency providing Brand Identity Development, Marketing Communications Development, Mobile Application & Website Development.
• Identified client's advertising and branding requirements and accordingly performed client presentations articulating the value proposition of service offering.
• Ironed out contract and agreement terms with clients on a project to project basis. Prepared budget and cost projections for each project.
• Guided and led the creative team to ensure that the service was in line with the client request.
• Directed brainstorming meetings and creative sessions to generate new ideas for company branding, promotional campaigns and marketing communications.
• Supervised the department's daily workflow, assigned project workload, and monitored deadlines and budgets.
• Conducted target market research, evaluated trends, assessed new data and kept up-to-date with the latest marketing techniques.
• Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.
• Created and updated company digital presence to enhance marketing through professional website and optimized social media profiles.

Responsible for the group's PR, Corporate Communication & Marketing activities, reported to the CEO.
• Formulated communication strategies for effective corporate communication.
• Communicated company’s noble mission, values and social responsibility.
• Identified and promoted internal and external communication opportunities to support communication methods.
• Developed professional corporate profiles for both printed and electronic media.
• Developed and edited articles for IFA's internal publication (IFA times).
• Played a key role in guiding and directing external designers in developing the webpage for IFA's internal communication.
• Was responsible for developing a standard reporting system for all departments to log their weekly task.
Edited the report and compiled them for the CEO's approval for submission to the chairman of the group.
• Responsibilities included managing the marketing activities of various companies under IFA group.
• Managed corporate events. Planned and managed the annual Gabqa event (2012)
• Guided and liased with a creative agency to developed brand identity for IFA's new company - PROCAPITA.
• Combiled data and provided a training session for colleagues on Social Media Marketing.
• Established and maintained media contacts.

• Reported to CEO, responsible for developing and managing all sales in the Business Development Unit.
• Was responsible for recruiting and training new business development personnel.
• Developed effective business plans to meet or exceed sales objectives.
• Defined and followed up of monthly targets and objectives.
• Analyzed market competitive situation and customer requirements in order to facilitate better planning and execution of sales plan.
• Developed monthly and quarterly sales report.
• Coordinated with the production team for smooth and successful execution of the projects.
• Setup appointments on daily basis through meeting & achievement of fortnightly sales targets.
• Responsible for client service and retention.
• Managed all aspects of client relationship.
• Part of the senior management team in preparing bids for large contracts.
• Attended trade shows and sales conferences.

• Assisted with formulating and branding of sales and promotional materials.
• Boosted brand awareness with target customer demographics with social, print and email campaigns.
• Worked with advertising teams to create, deploy and optimize marketing initiatives for customers.
• Preserved brand integrity by monitoring consistency and quality of marketing content.