Shahrazed Vereycken

In charge of LSM Group entire marketing scope, strategy and planning.

- Leading a team of 3 marketers and designers to increase brand awareness and client base.
- Controlling the budget, allocated for the marketing and promotional functions and at the same time, ensuring that marketing and promotional exposure are maximized.
- Providing the management with creative ideas to enhance the image of the group.
- Working closely with PR and media relations in Dubai (media reviews and coverages).
- Conducting website audits and ensuring at all times that all websites are effectively optimized and content is correct.
- Managing CRM campaigns to sell new and existing products within the GCC market.
- Planning and implementing the digital and multi-access strategy via SEO, SMM and other channels.
- Managing and planning the participation of the Group at The Beautyworld Middle East 2021 and The Beautyworld Saudi Arabia 2022.
- Implementing loyalty program for store and beauty salon.
- Handling 4 e-commerce accounts: 6thtreet.com, Nessa.com, Noon.com and Instashop.com.
- Reporting marketing performance and suggesting improvements to the General Manager and CEO.

Promoting Wane By Somiya Group (brands: Wane By Somiya, Clinique des Champs Elysees Dubai, Le Kong, The Key Luxury Rent a Car’) on national & global levels with key markets and highlighting offers on entertainment, F&B, and Lifestyle. Key contributions:

- Managing the campaign calendar (time, cost, and quality).
- Responsible for the production of all communications (emails, social posts, flyers, …).
- Clinic concept development and launch through exclusive partnership with Clinique des Champs
Elysees.
- Managing the marketing budget to develop cost-effective marketing plans.
- Rebranding and concept change of ‘’Shades’’ in Address Dubai Marina Hotel to ‘’Wane by Somiya’’.
- Expending the presence in JBR and Dubai Mall of ‘’The Key Luxury Rent a Car’’.

Responsible for developing and managing marketing programs for a 74 years old diversified Group (brands: Bosch, Avis, Xerox, Ricoh, etc.) Key achievements:

- Project management of new brand and visual identity guidelines for MHAO Group and 10 Group
Companies.
- Planning and implementing new websites for MHAO Group (https://mhao.ae/) and Avis UAE
(https://www.avis.ae/) including content writing and images selection for the websites.
- Planning and organizing the MHAO Group yearly corporate event.
- Social media marketing (content, campaigns and connections).
- Ensure the internal (newsletter) and external communications of MHAO Group.
- Producing regular reports and documentation for each company in order to monitor its growth.

KERN-IT is a private IT development company.

- Collaborate with marketing team on standardization, design, and production of marketing collateral.
- Planning and monitoring the ongoing company presence on social media.
- Actively involved in SEO efforts.

With over 50 years of experience and development worldwide in the service of automotive equipment and maintenance, Auto5 is part of the Mobivia Group, which is a major leader in the mobility market.

- Identify, develop and evaluate marketing strategies based on knowledge of client objectives and
market trends.
- Supply and stock management.
- Customer management.