Channel Manager Modern Trade
Binzagr Company
Total years of experience :15 years, 3 Months
• Accountable for delivering revenue and volume targets for Key Account Channels by focusing on sales drivers (distribution, Availability of Core SKU, visibility, pricing, merchandising, promotions). Accountable for forecasting customer demand and where applicable, facilitate joint forecasting process with customer Manage 3 Million SR in Revenue for assigned Key Account Customers.
• Managing Key Accounts like Carrefour, Panda, Othaim, Bindawood, Al Raya, Star, Farm in Madinah and Yanbu.
• Serviced the customers and developed collaborative relationships at all levels including top Management.
• Activate Promotions to build brand development and maximize brand performance.
• Presenting proposal and negotiate price through (BDA), terms, and conditions with customers.
• Analyzing business trends to develop business growth strategy/ Share of Shelf in the stores.
• Maximize volume and revenue in key assigned accounts by utilizing fact-based selling methods.
• Planning customer's business on an annual/quarterly/monthly.
• Delivering exceptional account service to strengthen customers’ loyalty.
• Monitoring market conditions, product innovations, and competitor activity and adjusting the account sales approach to address the latest market developments.
• Developed strong inter-team relationship by leading with a ‘Can do’ attitude
• Plan to ensure the achievement of divisional and personal targets, aligning with company sales policies and strategies.
• Leading Sales Team of 3 Key Account Executive in Medina, 2 Key Account Executive in Yanbu.
• Leading Merchandising team including 2 Supervisors and 12 Merchandisers.
• Responsible for strategy formulation, implementation, and profitability.
Working as Sales Manager in Unilever Arabia Division in Buraidah and responsible for retail & Semi Wholesale sales.
• Identify and established new areas and markets not previously covered.
• Building and maintaining and effective and responsive business relationship with all major customers.
• Optimal implementation of all marketing programs.
• Leading a sales team of 25 people including sales man and supervisors.
• Developed, trained and motivated a depleted sales team resulting in increased productivity per salesman.
• Responsible for sales of world renowned brands in different categories like Skin Cleansing, Skin care, Oral care, Hair care, Food products.
I worked 3 yrs. and 8 months as Market Executive (Sales Supervisor) (BU1 - Unilever) in RVS Channel. Responsible for selling world renowned brands like Lux, Dove, Sunsilk Shampoo, Close-up Toothpaste, Lipton Tea in assigned territory. Responsible to achieve monthly targets by brand by SKU by Revenue.
KEY PROJECTS AND SELECTED ACCOMPLISHMENTS INCLUDE:
• Launched RTM successfully in Medina Branch and achieved 30% over LY in 2013.
• Grew the RVS sales in Medina Munawara branch from 1 million SR to 2 million SR.
• Increase no of Active customers from 600 to 1200.
• Established new markets (Haram, Outstation) Areas and got half million sales from these areas.
• Awarded best sales supervisor constantly 2 months wins 2 Samsung Mobiles.
• Awarded best Branch in B Class in 2012 for achievement 60% over LY in RVS Channel.
Basamah Trading Company is well known distribution company in Saudi Arabia which is dealing in different FMCG products like Goody, SC Johnson, General Mills, and Perfetto. Worked as Key Account Executive in Riyadh Branch.
KEY PROJECTS AND SELECTED ACCOMPLISHMENTS INCLUDE:
• I was responsible sales, Availability, Visibility of different products in Othaim supermarket.
• Maintain steady in-store visitation frequency to ensure implementation of brand presence, door volume, visual roll-out and driven turn.
• Maintain client relations to build excellent reputation for service and produce repeat business.
• Develop relations between company and client following details to ensure to quick response to identify problems.
Colgate Palmolive is an American multinational consumer products focused on the production, distribution and provision of household, health care and personal products such as soaps, detergents and oral hygiene products (including toothpaste and toothbrushes). Worked as Key Account Executive in Karachi Pakistan.
KEY PROJECTS AND SELECTED ACCOMPLISHMENTS INCLUDE:
• Achieved 10 million Rupees sales in Key Account which is history sales in Colgate Palmolive.
• Launched different brands in Modern Trade outlets with exciting launch programs.
• Successfully handled multiple categories of products like Soaps, Toothpastes, and Pest Control products.
• Developed a higher distribution platform through the distributors resulting in increased business volumes.
• Used all marketing support such as ATL and BTL activities, Display activities and POSM to increase the visibility of our products both on shelf and off shelf with the help of merchandising team.
• Achieved product listings and prominent displays of each SKU across all categories in major Key Accounts.
• 4 Sales Representative, 5 merchandisers and 15 Sales Promotion Girls reported to me.
* I worked in Continental Biscuits Limited as Modern Trade Officer (MTO) in Karachi from 28 March 2006 to 1 November 2007.
* CBL is an affiliated company to DANONE Group. The group is worldwide Market leader in Dairy food products, Mineral Water and biscuits.
* In Pakistan we are selling quality biscuits under the umbrella of LU.
* My major responsibilities were sales planning, implementation and controlling of operational selling activities to achieve the monthly targets.
* The other core responsibility is to manage distributors. The activity involves daily routine operations (booking and supplies) as well as their primary and secondary sales. Availability and visibility of stocks at POP level.
* There were 2 sales representative and 2 merchandisers reporting to me.
* My area consists of Urban and Rural Part of Karachi. I have a diversified market to deal where general trade, modern trade and wholesales are the major players.
• RB is an Anglo-Dutch multinational consumer goods company which deals in different household products like
Dettol, Mortein, Veet, Harpic, Airwick, and strepsils.
• To assist the ASM in leading, directing, and motivating the sales team in order to achieve the overall corporate sales objectives.
• To assist the ASM in revising and implementing the sales strategies plans.
• To assist the ASM in generating sales opportunities by identifying appropriate business targets.
• To assist the ASM in providing a professional and excellent level of customer service with existing and new customers.
• Contribute to new product development promotion/distribution, customer care, and the company’s approach to quality through the presentation of customer feedback and market research.
• Monitor and Report on competitors and industry activity.
• Established a solid working relationship with the key players in target markets, aimed at developing and growing long term contract business and building company brand awareness.
* EMBA (Marketing) Preston Institute Of Information Technology
I done my MS in Information Technology. I have very good command on various software.
* BS (Information Technology) Preston Institute Of Information Technology Computer Skills, Mi