Head of Marketing
Doha Marketing Services Co. (Al-Futtaim Group)
Total years of experience :21 years, 6 Months
Responsible for the Marketing Function for all DOMASCO brands under its 3 business verticals; Automotive, Watches & Electronics.
I supervise all aspects of marketing for the above-mentioned brands, including campaign creation, execution and management, media planning & buying and liaison with brand principals.
In addition to overseeing traditional marketing functions such as Print & Electronic advertising and other ATL and BTL activities, I am also responsible for leading the ever increasing and continual transition towards Digital marketing. This includes
• Website management (brand sites & DOMASCO)
• Digital strategy
• Social media management
• Campaign adaptation
• Campaign results tracking & analytics
The Customer Care Center (call center) also falls under my remit and I am responsible for overall quality control and ensuring that all staff are well versed with product and campaign knowledge in order to generate the maximum number of leads from our varied marketing activities.
TRG is one of the largest Business Process Outsourcing groups in the world. I supervise a team of 70 recruiters in Pakistan as well as training new recruiters in our Philippines and Pittsburgh, USA offices. I have been instrumental in streamlining the training process.
Planning and implementing the advertising strategy for our onshore (US) communications such as print media ads and BTL material.
Additional responsibilities include quality assurance, maximizing overall team productivity, maintaining weekly and monthly recruitment targets and generating productivity reports.
I direct, coordinate and manage the marketing function for all of the group’s automotive brands.
The job entails daily interaction with the General Managers and Brand Managers of each brand to plan long term goals as well as coordinating efforts to fulfill their short term requirements.
I am responsible for formulating the annual marketing plan in conjunction with the brands’ requirements three months in advance and making sure the advertising agency are up to speed with executing the creative briefs well in advance so that we are always one quarter ahead of the game.
I also oversee the liaison with the regional offices of all the brands and my marketing/communications counterparts there to ensure that all our local activities are in conjunction with, and complement, the brands’ regional or global marketing philosophy.
The Alghanim Sons Group is a diversified conglomerate with interests ranging from commodities trading to hypermarkets and fashion retail. I am responsible for the marketing function of the section overseeing the Automotive, Food & Beverage, Telecoms and Services divisions.
These include Quintessentially, the global private members club, EXA Telecom and SHAC Automotive. My job is to coordinate the marketing activities of these divisions and make sure that I have the personnel in place to be able to provide services to each division MD according to their requirements.
This includes liaising with each division MD to formulate a coherent marketing plan as well as guidelines for strategic implementation, according to their individual budgets.
I formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers in each section.
I manage a marketing team that coordinates closely with division MD’s and/or their designated marketing liaisons to determine their marketing objectives in order to assist us in planning effective strategies for product and brand development.
As Marketing Manager I was responsible for all marketing and promotional activities for the Mercedes-Benz brand. These included print and electronic media advertising, press relations, product launches and customer events, outdoor displays, sports marketing and the production of locally relevant print materials such as our quarterly newsletter and product brochures and flyers. All these activities refer to Sales, Parts and Service. In addition to this I was responsible for regular surveys of the local automobile market and competitor analysis with regard to pricing, promotions and new product updates.
I also undertook the responsibility of initiating and organising Sales Training for new products and updates when required.
Additionally, other than all local marketing activities listed above, I was also the liaison for attending the quarterly Marketing Committee meetings organised by DaimlerChrysler Middle East in Dubai, in order to plan and implement Pan Arab campaigns and a cohesive regional marketing strategy.
Bachelors of Business Administration degree in Marketing.
Completed 8 G.C.S.E. 'O' Levels from London University.