Shaikh Salim Hameed

A pioneering conglomerate with corporate head-quarter in UAE, comprising of several companies with diversified interests
FMCG products, Agricultural commodities- business supplying essential food and industrial raw materials, Fertilizers,
Livestock, Animal Feed Ingredients & Aquaculture, thriving together with governments, farmers, communities and
customers, fueled by an active foreign investment strategy, establishing various acquisitions and joint ventures which are
strategically integrated verticals of production, distribution, Trading, Processing located network of 7 overseas offices in
various continents namely
Position Summary: Managing company portfolio with a gross turnover of $50M/year, Leverage industry commercial and
regulatory relationships to expand product portfolio profitably and ensure capital and resources are appropriately
deployed.
• Market intelligence and knowledge of the different supply markets, origins and spot markets.
• Ensure efficiency and economy of scale on overall logistics operations and movement of good,
• Established long-term agreements and relations with preferred international suppliers
• Strategic sourcing and procurement optimization capabilities with internally dedicated teams

Distributors in the UAE for Mondelez (Tang, Max well house coffee, Dream Wipe), Nestle Water (Perrier), General
Mill (Betty Crocker), Managing division worth AED 228 Mn per annum)
• Expertise in providing strategic and systematic approach on sales and marketing of growing business-FMCG
industry.
• Handle business planning, implementation, supervision and considering corrective actions to remain competitive.
• Negotiate business dealings with local and international clientele besides strengthening client support, service as
well as business operations while developing contacts with key accounts.
• Understand the prevailing market trends and issues, analyse its impact towards the business in long run and
further devise strategies to oppose any possible business threat.
• Scan the market and get brief with competitors, their product pricing and

Responsibilities include price control within agreed budget, ensuring target volumes are achieved in correct
proportion based on close monitoring of sales and stock by country.
• Simultaneously expand the distributor network by evaluating and screening of new distributor.
• Revised the distributor’s network in GCC and grew the sales turn over by 12% per annum.
2
• Directed US$ 2.3 million marketing program and delivered 11% growth in sales.
• Planned, directed and launched Coroli packs in all in all the GCC Countries including Iran.
• Designed marketing plan and negotiated with print and other media representatives to ensure efficiency.
Key Achievements
• Achieved highest sales volume (25000 tons Business with Iran) total contract value was US$ 20.00 million.
• Assigned new Distributors for Coroli in Iran, Bahrain, Iraq, Jordan, Tanzania, and Sudan.
• Launched Olive oil, Soya bean, Canola oil and Blended oil variants of Coroli.

Was a key player in preparing the launch of several international brands and successfully achieving set targets
• Implemented an on the job training program for all my direct reports.
• Executed sales marketing plans and successfully introduced new variants.
• Visibility improved by 70% at key retailers and wholesalers.
• Distribution maintained at 93 %.
• Delivered growth of 18%, Positioned the company, providing marketing leadership to facilitate high-growth goal.
• Architected and executed, media plan, cost effective advertising, and promotional campaigns involving a myriad of
media, merchandising, and collateral methods / tactics for territory.
• Developed targeted plans and strategies on brands, volume, market share and retail.
CAREER PROGRESSION Major Accomplishments
• Managed to reduce rentals by one third while increasing shelf space from 25% to 65%.

Responsible for enhancing profitability, sales, and market share through development and implementation of
strategic and tactical sales plans for promoting the sales of Essential oils.
• Introduced for the first time in the history of the company, Cosmetics and body lotion range to the retail chains of
Super markets and pharmacies and developed network through Distributors / Wholesalers / Retail Establishments
in territory of GCC.
• Grew Annual Sales Revenue of the company by, strategizing business development efforts to outperform corporate
targets every year of tenure, travelled extensively in the region to capture strategic business wins.