Marketing Manager
Redington gulf
مجموع سنوات الخبرة :6 years, 11 أشهر
• Over 12 years of experience of cross cultural experience in Marketing, Brand Management, Event Management, Campaign Management, Advertising Agency/Vendor Management and Creative Team Leadership
• Expertise in developing and maintaining the marketing strategy for retail and IR market in close coordination with the business targets
• B2B and B2C Marketing responsibility for Apple, Lenovo and Xtouch
• Develop and executed the iPhone 6s and iPhone 7 launch in UAE market
• Implemented the re-launch campaign for iPhone 5s Leading to an increase in product update in the focused market leading to the iPhone 5s being one of the highest selling models in GFK during our refresh campaign
• Develop New channel initiatives leading to an increase in awareness of authorized product and an increase in the over all depth and breath of Telecom products sold through Redington
• Create and develop incentive program for IR and KDR to increase the sales in the market
• Recruitment and selection of promoters for retailers, managing the promoters and implementing the promotion plans by management of communication for brands including all above and below line activities
• Successful completing of hosting all the Telecom events and meeting all the requirements
• Leveraging of integrated planning skills to ensure 360 integration of local market plans across offline, online and retail and identifying the key opportunities for the brand
• Setting KPIs to the promoters and ensuring achievement of targets.
• Skilled in end-to-end campaign development and implementation of all the marketing initiatives for new product launches Managing and create budget for each campaign and launch and careful spending of the marketing budget.
• Building corporate relationship for business improvement and diversification.
Achievements and Performance:
• 125% Achievement versus Target for FY16 in Commercial sales
• 88.3% Achievement versus Target for Q1 (Apr-June) FY17 in Commercial sales
• Developed new corporate tie ups and channels for the company
• 50% increase in sales by creating a business relationship with Talabat.com
• Management of retail promoters across GCC
• Successfully implementing Iftar events and department off sites in 2015 and 2016
Reference
Sonal HR manager: +971507398173
•I exceeded sales by 40% for all accessories, and increased brand visibility for our products by 60% through creating product in-store implementation guidelines (Planogram, POSM asset deployment, live experiences, etc.)
•work with Distribution to execute guidelines in Lower Gulf stores and evaluate execution and present findings and provide recommendations for changes in implementation.
•I achieved 30% increase of awareness for our new products ranges within two months by providing guidelines for product execution in digital space project, evaluate current digital properties, provide guidelines and recommendations for teams to implement, and evaluate implementation by country (Nigeria, Egypt).
•Increasing internal and external awareness 80% by creating a product catalogue “Product portfolio” showing the all available product with the RRP, top 3 KSPs, product information and sales Package Content.
•Sales exceeded target 20% by coordinating a product sales event programme that was extended to other corporates within the region, designed the stand and an aligned product prices.
•Review campaign toolkits to ensure that the product is represented in retail assets, develop x1 master visual (poster) per campaign that resulted in gear reaching three markets using 1 master plan.
•Order product protos/sales packs for distribution to Regional and Area teams plus distributors for testing purposes
•Plan quarterly promoter training for the new products, Explain Lanyard how to use the product, the important key selling points, and answering questions.
•Increased sales and driving product attach rate of 20% by developing and implementing go-to-market plans, working with all departments to achieve market share targets, and monitoring competitors’ launches, activities..
•Increase market awareness for apps approx 28% for the period by updating 8 markets for apps retail leaflet on monthly basis
•Student management of admissions and enrollment.
•Direct marketing of school facilities and curriculum through online and offline channels.
•Organize student events like National Day, International cultural day, talent days (dance, music etc..)
•Responsible for organizing exhibitions and events.
•Run regular school website updates.
•Promote student work to the parents and through school website (Art, music, etc..)
•Updating the re-registration information for existing students and reporting to management
•Providing an authoritative source of advice to a range of customers including application documentation for international students and external agents (e.g schools) regarding the Education Authority’s admissions process
•Manage and develop open day programme
•Manage the new and old student records for school and KHDA admission
•Build the marketing strategy for the company for the year 2011.
•Designed the company logo, website, letterhead, business cards, brochures, envelopes.
•Coordinate the participation of the company in two major events (Dubai Airshow, Geneva Airshow)
•Play a central role in coordinating between operations and finance and the company clients.
•Negotiated and closed vendor deals with Eppco and Shell.
•Negotiated and closed client deals with clients from the Saudi Royal family.
•Liaising with agents for outsourcing marketing functions.
•Sales of products to clients through personal visits and presentations
•Layout and visual merchandizing display
•Coordinate all correspondence and communication with internal and external management as required
•Coordinate the special event (ATM exhibition)
•Creates presentations, files, charts and other materials for department as required using MS Office and other programs
•Utilize Microsoft office programs to analyze, compile, update and maintain office correspondence and reports
•Maintain calendars, coordinate meetings, set appointments and coordinate travel arrangements
•Coordinate with other departments and companies / clients’ offices the acquisition of information for special projects and meetings
•Manage company and the clients’ travel arrangements
Master Degree: Master of Strategic Marketing, 2014 to now, University of Wollongong in Dubai
Bachelor Degree: Bachelor of Business Administration, American College of Dubai, 2009 - 2012 Short courses: - Business English - Professional development in leadership - Retail strategy - Marketing segmentation - Communication skills - B2B marketing.