Shakeeb Zafar

Built and manage the full ecommerce operation from zero. Shopify storefront management, Klaviyo email automation suite (abandoned cart, browse abandonment, post-purchase, welcome sequence), Meta Ads campaigns, WhatsApp CRM, and Pinterest organic growth. Grew brand from 3 orders/month to 300, 000+ PKR/month in revenue. 7 vendor relationships and 5 influencer partnerships managed end-to-end. Cross-border fulfilment to UK, USA, and UAE. 17, 000+ social followers acquired organically.

Managed commercial operations for a London venue generating £25, 000-£30, 000/month in revenue. Built a real-time KPI dashboard tracking key performance metrics. Led a customer experience initiative generating 1, 200+ Google reviews in two months, improving venue rating from 4.4 to 4.5. Coordinated 50+ private events end-to-end. Team leadership and supplier management in a high-pressure environment.

• Managed 3 ecommerce brand accounts end-to-end at a digital agency, responsible for Shopify storefront performance,
paid campaign execution, promotional design, and monthly trading reviews for each account simultaneously.
• Contributed to 29.5M PKR in combined online sales across the portfolio and a 20% improvement in conversion rates
through targeted campaign execution, product category analysis, and promotional optimisation.
• Doubled portfolio revenue from 2.1M to 4-5M PKR in 8 months by identifying high-ROI product categories,
redesigning promotional structures, and building seasonal campaign calendars including coupons, free shipping offers,
and festive promotions.
• Ran and optimised paid campaigns across Meta Ads Manager and Google Ads, managing campaign calendars for all 3
accounts simultaneously. Coordinated creative briefs and asset delivery across marketing and design teams, improving
turnaround efficiency by 15%.
• Delivered structured monthly trading reviews for each client covering revenue performance, ad metrics, conversion
data, and product mix — with specific recommendations for the next cycle.