General manger
FMCG
Total years of experience :18 years, 9 Months
Managing the overall Business operation, Planning and sale& marketing strategies at MENA region
•Responsible for business initiates at G.C.C region and coordination with affiliate’s at USA and France
•Provide to company leadership market feedback and report on successes, challenges, and areas for improvement for the GCC region
•Maintain strong relationships and communication across the sales functions and regional counterparts for collaborations
•Drive increased revenue and profit to achieve the Company`s ambitious growth.
•Heading Group companies for Business Development - Cosmoceutical distribution, Dermatology Clinics
•Managing Team of Business development managers, Sales Managers & Departmental Heads.
•Planning and forecasting vertical and horizontal expansion of business in MENA region.
• Responsible for local and international trade shows and exhibitions to build networks, analyze market trends, and build awareness about new products, new segment opportunities.
• Responsible for the marketing plan for optimizing the outcomes of the marketing activities
Responsible for buying operation, Leaf production and marketing as per organization standards
• Lead and managed Leaf Ops Strategy in line with company corporate strategies & policies.
• Ensure implementation of PMI Good Agriculture Practices (GAP) & Agricultural Labor Practices
• Engaged with Sustainability to ensure awareness of agricultural programs and building relationships with stakeholders.
• Planning & supervising of leaf buying operations to achieve daily and monthly KPI
• Responsible for audits for Leaf function& Maintain market share as required.
• Managed logistics & shipments b/w Procurement Centers & Factory at an optimum cost.
• Preparing and monitoring revenue &CAPEX budgets for buying points.
• Support Operation Finance Div. during annual financial and long range business planning
• Organized and conducted Employee Engagement/Team Building Activities as requirement of teams
• Ensured implementation and certification of quality management (QMS) ISO:9001, Occupational Health and Safety Management system OHSAS:8001 and Environment Management System ISO:14001 at work place
• Assist in rolling out the PMI Global Operations Survey Monitor closely Market Intelligence and report competitor activities accordingly.
• Keep close coordination with farming community and all stake holders regarding PMI Good Agriculture practices
• Implemented company Corporate Social Responsibility (CSR) initiative. Forestation, clean draining water, free medical camp
Provided leadership and support to regional Asia agronomy team in Good Agriculture Practices (GAP), leaf purchasing and process flow management.
• Managed Asia level Agronomy initiatives related to agronomic practices, crop integrity and quality at Vertically Integrated (VI) markets to meets company’s standards.
• Identified plan implement efficiency & improvement in VI markets and agronomy projects for Asia Region.
• Maintained and enhance active participation in global initiatives within the company to optimize and bring in synergies in the Asia leaf buying, quality grading in sales& marketing.
• Ensured a Global team structure for learning, sharing techniques and agile organization
.Responsible & implemented Agronomy plans at farms and coordination with farming community
regarding PMI Good Agriculture Practices (GAP) to maintain and improve yield & quality of crop.
• Managed the field force and junior agronomists to ensure Crop inputs for sustainable agriculture
• Organizing training & education for field staffs as well as for farmers on Best Agronomic Practices, Integrated Pest Management (IPM) and the safe use of CPA’s (Crop Protecting Agents) to reduce cost of production, improve quality and minimize the residue level (MRL's) in leaf as per PMI guidelines.
•Ensured crop assessment through advanced tools (GPS) & forecasting for the business requirements
•Ensure implementation of PMI Good Agriculture Practices (GAP) & Agricultural Labor Practices (ALP) through contracted farmers i.e. produce desirable quantity & quality of tobacco in compliant environment.
•Ensure availability of crop inputs for contracted farmers; meet all related statutory/regulatory requirements.
•Ensure participation in Pakistan Tobacco Board (PTB) cost of production committee meetings
• Human Resource Management • Administration and business finance •Purchasing Vs. Procurement •Startegic Supply & Purchase Management •Sourcing & Procurement •DIstribution •Strategic Logistics Management •Supply Chain Management
Awarded Merit Distinction certificate by Chairman Department of Agronomy on the basis of First Position in the Department of Agronomy KPK Agricultural University Peshawar Awarded Scholarship “ Support to Scientific Talent Scholarship “ from Higher Education Commission for the Session 2005-06 Awarded Merit Distinction Certificate from Director of Finance KPK Agricultural University, Peshawar. Awarded Scholarship from French Embassy/ Higher Education Commission Islamabad for Post Graduate studies in France. Awarded Certificate of Honors in poster competition on Biodiversity KPK Agricultural University Peshawar. Awarded certificate on Tobacco Cultivation, Manufacturing and Export from Pakistan Tobacco Board. Awarded Certificate of Honors on extend contribution to business Philipmorris international leaf division