Marketing Manager
HP Inc - Contractual
Total years of experience :14 years, 1 Months
- Responsible for planning and implementation of all marketing activities in Sri Lanka
- Prepare and monitor budgets.
- Initiating, coordinating, and monitoring all co-funded (intel, Microsoft, Windows) and partner driven (channel partners) marketing activities
- Plan and execute all online and offline consumer campaigns.
- Creative lead for Sri Lanka and Bangladesh initiatives (Market storming, retail promotions, social media campaigns, Events)
- Liaise and Manage agencies and vendors both locally and internationally for marketing activities.
- Manage all collaborative marketing initiatives with Distributors and channel partners.
- Main contributor & marketing lead in the development of "HP World" concept in Sri Lanka. (12 HP exclusive stores across the country through channel partnership to address business and brand objectives of driving channel business)
- Contributor in the first customer experience center and the first commercial store for corporate clients to fill in the gap of experience and business requirements.
- Lead all partner and customer events for consumer and commercial portfolios.
- Positively contributed towards retail and online visibility for laptops and printers
- Drive and monitor all social media campaigns for consumer and commercial products (Lead-gen campaigns, search campaigns, offline + online campaigns, awareness, and reach campaigns)
- Handling social media campaigns for Bangladesh.
- Responsible for the conceptualizing and execution of promotional activities for clients across FMCG, consumer and construction industries
- Handled a range of key accounts of corporate clients by assisting them with promotional and packaging requirements.
- Responsible for market and business development
- Managed a range of consumer products; Biscuits, beverages, confectionaries and other niche brands in modern and general trade.
- Responsible for the P&L of the beverage category and Britannia Biscuits
- Responsible for forecasting sales and budget activities for the financial year
- Planning and implementation of marketing and promotional activities for respective products
- Liaised with all internal and external stakeholders including principals in carrying out activities to achieve business objectives
- Played a key role in the introduction of new brands to the consumer market and brand building.
- Continuous monitoring of inventory and sourcing both locally and internationally
- Overlooked the warehouse operations, distribution, other logistics.
- Responsible for approvals and correspondence with SLSI, Health ministry for products in the Consumer Division
- Responsible for the total production of Cinnamon and timely delivery of export shipments.
- Responsible for maintaining quality of products and process throughout the production in association with ISO 9001 and ISO 22000.
- Managed a workforce of 50+ (Including warehouse staff and contract labor).
- Managed and responsible for an inventory of over Rs. 1 BN spread across a financial year.
- Assisted in New Product Development of value-added products to the local and export market (Baurs Cinnamon Drink).
- Management representative for ISO in 2014
- Assisted with the general purchasing procedures in the centralized purchasing department.
- Assisted and overlooked general administrative proceedings
Operational training in all operational divisions (Agri Inputs, Healthcare, Nutrition, Exports, Industrial Raw Material) and service divisions (finance, Purchasing, Administrative, Wharf) in a highly diversified organization.
