Assistant Manager, Digital Marketing
Shell India
Total years of experience :6 years, 11 Months
- Best DEI initiatives which garned multiple external and internal awards for Shell Mobility India. ( 'The Silent Shift' - which gave 100+Mn views globally, #HumanFirst campaign gave us 'The Best Pride Workplace' award under media outreach category.
- Launched a loyalty program app on digital platforms (InMobi, YT, social, MoM, and UAC) that resulted in 15% loyalty penetration and 53K downloads in 45 days
- Introduced a social listening and ORM that helps continuously monitor customer sentiment, develop better content, continuous competitor tracking and also helped in efficient crisis management
- Executed digital festive campaigns which delivered 27M reach, 1.3M clicks, BSP of 17% and SRS of 72
- Efficiently manage creative, media, and ORM agencies to ensure timely delivery
- Consumer insights through social and targeted surveys + listening further help us plan the social content and campaigns.
-Optimized client’s website for SEO, resulting in 1st page of SERP
- Increased the ROI by 100% using SEM
- Extensive reduction of CPL on LinkedIn by 50% of the initial cost
- Increased content reach and impressions by more than 30% on LinkedIn & Facebook and 50% on Twitter
Significant increase in leads, upwards of 40%.
Managing the complete Digital Marketing activities of the organization which includes -
- Building strategy for various SM platforms (LinkedIn, Facebook, Twitter, Google plus, Slideshare, Quora, Medium, Youtube, Wordpress) and executing the day to day activities and suggesting team for improvisations.
- Optimizing the website for search engines (both Off page and On page)
- Branding and Promotion of Exdion and its Services & Products for US and UK market.
- Content Marketing.
- Managing the day to day activities on SM platforms and the website. - Building certain collateralls inhouse (includes graphics and videos).
- Executing Newsletter Campaigns every month for engaging the prospects.
- Executing Marketing Campaigns every month for lead generation.
- Managing the website for timely updates.
- Identifying the events to participate and engage prospects
MBA with Marketing specialisation.
B.Sc with Computer Science as major