Shamail Aijaz

Oversee end-to-end operations of digital screens, media assets, and campaign execution.
Coordinate with vendors, suppliers, and internal stakeholders to ensure timely and quality delivery.
Manage procurement processes, including vendor coordination, documentation, and payment.
Supervise site activities, installations, and technical compliance for outdoor and digital assets.
Ensure adherence to SLAs, operational standards, and service quality benchmarks.
Identify operational risks, resolve issues proactively, and maintain business continuity.
Support tendering processes, technical evaluations, and execution of large-scale projects.
Monitor asset performance, including proof of posting and maintenance coordination with external partners.
Contribute to process optimization, reporting, and workflow improvements.
Act as a risk and compliance focal point within the department.
Act as the department’s Business Continuity Champion by preparing and maintaining the Business Impact Analysis (BIA), identifying critical business processes, assessing operational, financial, and non-financial impacts, and supporting continuity planning and risk mitigation initiatives.

Regularly updating the websites of UDC and The Pearl Island, which have been developed using Sitecore on Azure Cloud, is a crucial part of my responsibilities. Additionally, I continuously monitor the search engine optimization performance of the websites and create analytics to maintain key performance indicators, utilizing SEMRush and Google Analytics.

In managing the social media accounts of UDC and The Pearl Island, I oversee posting schedules, paid campaigns, and laser targeting, all through Meta Business. I also monitor social media growth through Facelift and utilize the social media listening tool Talwalkar to stay informed of relevant conversations.

Another key aspect of my role is to plan and create a scope of work for digital projects for the company and its subsidiaries. I follow up with agencies regarding digital projects, manage email marketing campaigns on Microsoft Dynamics, update property listings on property portals such as Property Finder, Hapondo, and Qatar Living, perform animation and video editing for social media, edit videos for The Pearl TV, manage digital screens located in the Pearl Island, and execute graphic designing tasks as needed.

As the Social Media and Website Development Manager for Azym Travels, I was responsible for overseeing the creation and management of social media content. This included developing social media strategies, creating content calendars, and ensuring that all content was aligned with the brands tone and messaging.

In addition, I managed a team of WordPress developers, who were responsible for creating and maintaining the companys website. I was responsible for reviewing new requests for website development from marketing affiliates and creating a scope of work for the client and developers. This included communicating with clients in Qatar and UAE to ensure that the website development met their expectations and obtaining feedback and approvals.

To ensure that the website and social media content were effective, I monitored analytics using tools such as Google Analytics and SEMRush. This allowed me to track key performance indicators (KPIs) and adjust strategies as needed to improve engagement and conversions.

As part of my role, I also communicated with the app development team for app development projects. This involved coordinating with the development team to ensure that the app development met the companys requirements and expectations.

During my tenure, I achieved several significant milestones, including developing an e-commerce website, of kiddy zone, from scratch. I also excelled in conducting search engine optimization for existing websites, ensuring top positions in Google search results for region-specific keywords.

One of my standout accomplishments was creating a comprehensive e-commerce platform dedicated to toy retail. This involved integrating payment gateways, SMS gateway, and coordinating with delivery partners to streamline the entire shopping process.

To enhance sales and customer engagement, I designed visually appealing e-catalogs for monthly promotions, effectively promoted through social media and SMS campaigns.

I maintained open communication with subscribers, corporate partners, and suppliers by crafting monthly newsletters, strengthening customer loyalty and business relationships.

As a digital marketing enthusiast, I managed social media marketing, creating engaging graphics and animated videos for various platforms to expand the brands presence.

Additionally, I devised successful in-store and in-mall branding strategies for sales and promotions.

My skills extended to designing impactful newspaper and magazine ads, along with outdoor branding materials like billboards and displays during promotions.

Overall, my proficiency in web development, marketing, and branding, coupled with a proactive and innovative approach, contributed significantly to the success of the projects I led. I look forward to utilizing my expertise in future endeavors.

I played a pivotal role in enhancing the company's digital footprint, making it a force to be reckoned with in the online realm. As the driving force behind the design, development, and maintenance of all company websites, I remained resolute in achieving optimal performance and delivering unparalleled user experiences.

I successfully managed a diverse portfolio of approximately 50 websites throughout my tenure. From their day-to-day operations to ensuring timely updates, I meticulously curated each website to embody the company's values and objectives, leaving a lasting impression on visitors. A noteworthy achievement was my expertise in crafting engaging and interactive high-end Flash presentations, which became a hallmark of the company's communication and marketing efforts.

Beyond conventional marketing strategies, I conceptualized and designed e-greetings exclusively tailored for top management during festivals and special occasions. These bespoke creations not only celebrated the spirit of the occasions but also reflected the company's unique culture and values, fostering a sense of appreciation.

Additionally, my expertise extended to editorial design, where I skillfully designed award-winning cover pages and special articles for the internal corporate magazine, 'Apna Pariwar'. Through meticulous curation of content and creative layout designs, I effectively showcased the company's achievements and milestones, leaving a lasting impression on both internal and external stakeholders.

Throughout my journey, I demonstrated an unwavering commitment to excellence, meticulous attention to detail, and an insatiable passion for innovation. These attributes, combined with my ability to adapt to dynamic challenges, have been instrumental in propelling the company to greater heights in the digital domain. As I look forward to the future, I eagerly anticipate leveraging my diverse skill set and boundless creativity to leave an indelible mark wherever I go.