Multimedia & Social Media Specialist
United Development Company
Total years of experience :20 years, 7 Months
Regularly updating the websites of UDC and The Pearl Island, which have been developed using Sitecore on Azure Cloud, is a crucial part of my responsibilities. Additionally, I continuously monitor the search engine optimization performance of the websites and create analytics to maintain key performance indicators, utilizing SEMRush and Google Analytics.
In managing the social media accounts of UDC and The Pearl Island, I oversee posting schedules, paid campaigns, and laser targeting, all through Meta Business. I also monitor social media growth through Facelift and utilize the social media listening tool Talwalkar to stay informed of relevant conversations.
Another key aspect of my role is to plan and create a scope of work for digital projects for the company and its subsidiaries. I follow up with agencies regarding digital projects, manage email marketing campaigns on Microsoft Dynamics, update property listings on property portals such as Property Finder, Hapondo, and Qatar Living, perform animation and video editing for social media, edit videos for The Pearl TV, manage digital screens located in the Pearl Island, and execute graphic designing tasks as needed.
\[ United Development Company (UDC) is a leading Qatari public shareholding company that was established in 1999 with a mission to identify and invest in long-term projects that contribute to Qatar's growth and development. UDC is responsible for developing The Pearl Island, a man-made island that has become a destination for residents and visitors alike, with residential, commercial, hospitality, and retail offerings. UDC's portfolio also includes a range of other projects, such as the Gewan Island development, the Marsa Arabia resort, and the Al Mutahidah Towers. The company is committed to delivering high-quality projects that meet the needs of Qatar's rapidly growing population and contribute to the country's economic and social development. \]
As the Social Media and Website Development Manager for Azym Travels, I was responsible for overseeing the creation and management of social media content. This included developing social media strategies, creating content calendars, and ensuring that all content was aligned with the brand's tone and messaging.
In addition, I managed a team of WordPress developers, who were responsible for creating and maintaining the company's website. I was responsible for reviewing new requests for website development from marketing affiliates and creating a scope of work for the client and developers. This included communicating with clients in Qatar and UAE to ensure that the website development met their expectations and obtaining feedback and approvals.
To ensure that the website and social media content were effective, I monitored analytics using tools such as Google Analytics and SEMRush. This allowed me to track key performance indicators (KPIs) and adjust strategies as needed to improve engagement and conversions.
As part of my role, I also communicated with the app development team for app development projects. This involved coordinating with the development team to ensure that the app development met the company's requirements and expectations.
Regularly updating the websites of UDC and The Pearl Island, which have been developed using Sitecore on Azure Cloud, is a crucial part of my responsibilities. Additionally, I continuously monitor the search engine optimization performance of the websites and create analytics to maintain key performance indicators, utilizing SEMRush and Google Analytics.
In managing the social media accounts of UDC and The Pearl Island, I oversee posting schedules, paid campaigns, and laser targeting, all through Meta Business. I also monitor social media growth through Facelift and utilize the social media listening tool Talwalkar to stay informed of relevant conversations.
Another key aspect of my role is to plan and create a scope of work for digital projects for the company and its subsidiaries. I follow up with agencies regarding digital projects, manage email marketing campaigns on Microsoft Dynamics, update property listings on property portals such as Property Finder, Hapondo, and Qatar Living, perform animation and video editing for social media, edit videos for The Pearl TV, manage digital screens located in the Pearl Island, and execute graphic designing tasks as needed.
\[ United Development Company (UDC) is a leading Qatari public shareholding company that was established in 1999 with a mission to identify and invest in long-term projects that contribute to Qatar's growth and development. UDC is responsible for developing The Pearl Island, a man-made island that has become a destination for residents and visitors alike, with residential, commercial, hospitality, and retail offerings. UDC's portfolio also includes a range of other projects, such as the Gewan Island development, the Marsa Arabia resort, and the Al Mutahidah Towers. The company is committed to delivering high-quality projects that meet the needs of Qatar's rapidly growing population and contribute to the country's economic and social development. \]
During my tenure, I achieved several significant milestones, including developing an e-commerce website, kiddyzone dot com, from scratch. I also excelled in conducting search engine optimization for existing websites, ensuring top positions in Google search results for region-specific keywords.
One of my standout accomplishments was creating a comprehensive e-commerce platform dedicated to toy retail. This involved integrating payment gateways, SMS gateway, and coordinating with delivery partners to streamline the entire shopping process.
To enhance sales and customer engagement, I designed visually appealing e-catalogs for monthly promotions, effectively promoted through social media and SMS campaigns.
I maintained open communication with subscribers, corporate partners, and suppliers by crafting monthly newsletters, strengthening customer loyalty and business relationships.
As a digital marketing enthusiast, I managed social media marketing, creating engaging graphics and animated videos for various platforms to expand the brand's presence.
Additionally, I devised successful in-store and in-mall branding strategies for sales and promotions.
I played a pivotal role in enhancing the company's digital footprint, making it a force to be reckoned with in the online realm. As the driving force behind the design, development, and maintenance of all company websites, I remained resolute in achieving optimal performance and delivering unparalleled user experiences.
I successfully managed a diverse portfolio of approximately 50 websites throughout my tenure. From their day-to-day operations to ensuring timely updates, I meticulously curated each website to embody the company's values and objectives, leaving a lasting impression on visitors. A noteworthy achievement was my expertise in crafting engaging and interactive high-end Flash presentations, which became a hallmark of the company's communication and marketing efforts.
Beyond conventional marketing strategies, I conceptualized and designed e-greetings exclusively tailored for top management during festivals and special occasions. These bespoke creations not only celebrated the spirit of the occasions but also reflected the company's unique culture and values, fostering a sense of appreciation.
Additionally, my expertise extended to editorial design, where I skillfully designed award-winning cover pages and special articles for the internal corporate magazine, 'Apna Pariwar'. Through meticulous curation of content and creative layout designs, I effectively showcased the company's achievements and milestones, leaving a lasting impression on both internal and external stakeholders.
Throughout my journey, I demonstrated an unwavering commitment to excellence, meticulous attention to detail, and an insatiable passion for innovation. These attributes, combined with my ability to adapt to dynamic challenges, have been instrumental in propelling the company to greater heights in the digital domain. As I look forward to the future, I eagerly anticipate leveraging my diverse skill set and boundless creativity to leave an indelible mark wherever I go.
During my tenure at Moon Microsystems, I held the position of Project Manager, where I was responsible for managing a team of 12 highly skilled programmers and 2 designers. I led the team in the development of several web-related projects, ensuring that they were delivered on time and met the client's specifications.
As part of my role, I also communicated with clients directly to understand their requirements and expectations for their projects. I frequently bid on projects from bidding portals, targeting international clients, particularly European and American outsourcing companies and individuals. Through these efforts, I was able to successfully secure new business for the company and expand our global reach.
To ensure the success of each project, I worked with my team to develop flowcharts and plan the front-end and back-end design of websites. I provided direction on the technical aspects of each project, and worked with the team to identify and implement best practices for website development.
I provided search engine optimization services to our regular overseas clients. This included conducting manual website submissions to search engines, link building, blog posting, directory submissions, and other SEO techniques to maintain and enhance the search result positioning of clients' websites.
During my previous role my responsibility encompassed the design and development of various websites and portals. Throughout my tenure, I successfully created a considerable portfolio comprising over a hundred websites, with a predominant focus on static HTML sites. Additionally, I also designed around 15-20 Flash-based websites, catering to diverse client needs and preferences.
Beyond website development, I assumed the crucial task of managing domain registrations and hosting servers for our extensive client base, which comprised approximately 1500 domains and hosting clients. As the go-to technical support, I efficiently addressed and resolved any hosting and domain-related issues, ensuring seamless operations for our valued clients.
Accountability for website security lay within my domain, and I diligently configured SSL/TLS protocols, installed firewalls, and implemented robust data backup mechanisms to safeguard our clients' digital assets and sensitive information.
Furthermore, I proficiently managed script installation for PHP and MySQL, expertly handling database creation and configuration on Linux servers. My comprehensive expertise in these areas further bolstered the overall functionality and performance of our websites, enabling smooth and efficient operations.
As a skilled Advertising professional, my primary responsibility was to oversee the development of various advertising campaigns, including Above-The-Line (ATL), Below-The-Line (BTL), and Through-The-Line (TTL) initiatives. These campaigns were designed for our local clients, utilizing mediums such as Print, Outdoor, Publications, and Electronic Media.
In this role, I was responsible for planning and preparing sales and promotional presentations for both new and existing customers, with the goal of demonstrating our advertising and promotional ideas. Additionally, I delivered advertising or illustration proofs to clients for approval and held discussions with them about their products to better understand their interests and preferences, ensuring that the final campaigns reflected their unique brand image.
Moreover, I was responsible for developing creative artworks and cultivating promotional methods that were suitable for the client's interests and budgets. This included reviewing advertising trends, conducting consumer surveys, and collecting other relevant data to determine the most suitable medium to promote products effectively. Through my expertise and efforts, I ensured that our clients' advertising campaigns had a human touch that resonated with their target audience and generated maximum engagement.
