Brand Manager
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Total years of experience :1 years, 5 Months
Analyze brand positioning and consumer insights
Collaborate with cross-functional teams, such as design, retail and creative, to ensure marketing initiatives arealigned with brand objectives.
Translate brand elements into plans and go-to-market strategies
Lead creative development to motivate the target
audience to “take action”
Develop strategies for marketing campaigns and
allocate the budget efficiently
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing
campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors’ activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Align the company around the brand’s direction, choices and tactics